Mitch Dunn Interview: Ad Agency Wiz turns into Pickleball Entrepreneur
Diana Landau | March 11, 2025
This episode is about successfully reinventing yourself in your 50's AND building a huge pickleball community. What's not to love about that? Carl interviews Brand Developer and Pickleball Fanatic Mitch Dunn, who left the big ad agency life he'd been living for almost 30 years to pivot to the wide world of Pickleball. Mitch is now the co-owner of one of the largest dedicated indoor pickleball facilities in the country, with over 1,000 members.
Mitch grew up in Louisville, KY, the youngest of five siblings. Due to the age difference, he says he spent a lot of time alone. "I learned creative problem-solving at an early age because of that," he tells us. His love of creative expression stayed with him through high school, college and into his careers.
After graduating from Xavier University, he started with the legendary Leo Burnett Agency. "Boy did I learn a lot about media and brand strategy!" Mitch worked in the big agency biz for almost 30 years, working on all kinds of brands from Fruit of the Loom to Dewar's. In 2019, Mitch became intrigued with and then deeply passionate about pickleball. In 2020 as a side hustle, he launched one of the fastest -growing community clubs in the country, the Cincinnati Pickleball Club. His non-profit, all- volunteer organization eventually led him to the business side of pickleball.
He was a Senior Vice President at Empower when one day he was "uninvited" to stay at the agency and pivoted quickly to becoming a first time entrepreneur. "This part of my second stage of life is being focused on a brand that I created myself!" he says. He is now co-founder of the Pickle Lodge, one of the best places to play in the Midwest.
Mitch and his wife love Cincinnati. "I've never been happier in my entire career than I am right now. I get to make people happy every day. I get to help them have fun and I connect them to other humans. I feel like a kid. I'm 55 but I feel 25 years old."
Mitch's Tips on (un)retirement and becoming an entrepreneur in mid-life:
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"I'm glad I have the life lessons and career lessons to use now."
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"I'm a big believer in 'What if .....?' thinking. Go through the process of asking yes, and....? When you do that, you can come up with a really cool proposition."
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"I really encourage others to embrace pushing through the fear of becoming a late-stage entrepreneur. It's never been easier to start a business right now. You can publish content to communicate about your business. You can shoot videos about your business. You can start a podcast about your business. Those are important tools regardless of what your business is."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
50+ Community -- Pro or Con?
Carl Landau | March 11, 2025
I've always been pretty negative about living in a 50+ community. I'm not sure exactly sure why. I think to me it meant that I'm officially old. Why would I want to be surrounded by a bunch of old people?
I think the first time I ever heard about an "active" 50+ community was way back in the late 1990's, when negative headlines about The Villages in Florida came out. It was about all these old people running around having STDs. They drove around in golf carts everywhere. And they had political shouting matches with each other. I remember late night comedians having a field day at these people's expense.
The fact of the matter is that I personally have visited some friends in an active adult community for a grand total of ONE TIME. They seemed really happy with their community. Most recently, a good friend of mine invited me to play pickleball at his brand new 50+ community that just opened. It was incredibly nice! The club house was like like being in a fancy club or spa. The pickleball courts were amazing. My friend told me there's a fun activity on the calendar almost every night. The average age so far for this new community is early 60's. Huh! Half the people living there still work. Every person I met was friendly. There was a real sense of community there.
I checked with my financial advisor, who has a lot of clients in these communities and he said that in general, the properties are a good value. Plus his clients really like living in them. So I wonder why I've been so negative? Did I feel superior because I don't need everything provided for me? I have had my eyes opened and my opinion is now totally turned around. Today's 50+ communities have come a long way since Del Webb started building in the 50's.
I'm not sure if I'll ever live in one of these communities or not. But I learned not to be so judgemental about it all.
What are your thoughts about 50+ communities?
Sky Bergman Interview: Professor Turns Filmmaker
Diana Landau | February 29, 2024
Carl interviews filmmaker Sky Bergman. Sky's directorial debut, "Lives Well Lived" is currently airing on PBS, Amazon, iTunes and Kanopy. The documentary is a collection of fascinating interviews with about a dozen older adults sharing historical perspectives, their advice for future generations ad reflections on living a life well lived. Making documentaries is her second act as she is also an accomplished, award-winning photographer and still teaches photography at Cal Polytechnic State University in San Luis Obispo, CA.
Sky's parents were divorced so she grew up in Philadelphia, Florida and spent summers in upstate New York. She says she had the good fortune of living in a four-generational household. Her father was a geriatric physician. "He would come home and tell me these amazing stories about his patients. I know that colored my consciousness to want to be part of older people's lives and tell their stories."
In school, she was a bit of an introvert and a band geek. She found her passion for photography at an early age. "I fell in love with the dark room!" she says. After college she traveled the world as a professional photographer. Her artwork is included in permanent collections at the Los Angeles Museum of Art, Brooklyn Museum, Seattle Art Museum, the Bibliothèque Nationale de France, among others. Her commercial work has appeared on book covers for Random House and Farrar. She says a highlight of her photography career has been the cover of the Smithsonian Magazine in 2001. "I loved traveling and photography so I could follow both passions at the same time."
After teaching for many years, Sky (un)retired at age 56. "I wanted to make a movie about older generations and share their stories with the world." She put together a list of interesting people and a list of 20 questions for them. Carl asks her how she was able to fund the movie. "I have never let money stand in the way of what I want to do," she tells us. Sky decided the grant submission process was too lengthy for her, so she came up with a revenue-generating plan by renting out rooms in her home. She tells her visitors they are helping to fund her movie and they end up excited supporters as well. "A crazy, wonderful way to fund a film!" she acknowledges.
"Lives Well Lived" debuted to a sold-out audience of 850 with her grandmother and many of the film's subjects in attendance. It was a true highlight for Sky. She is now working on two new projects, "What is Mochitsuki?" a film celebrating family, tradition and mochi, and a documentary about the "Prime Time Band", a band of musicians aged 40 to 90 who are reigniting old passions. Sky says, "The only way to combat ageism is to make generational connections!"
Sky Bergman's (un)retirement advice:
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"Pushing yourself beyond your comfort zone makes for a more interesting life."
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"Develop a new sense of purpose after you retire. Who are you now and what do you still want to do? Whatever it is, you have to plan and think about your future. Remember, finding your sense of purpose is life-long, and can change over time."
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"Have a good support system--not just family but also friends."
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"Attitude and resilience go hand-in-hand. There are so many times in our lives when we cannot control what's happening around us. But we can control our attitude about it."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Who Am I Now? Or Weirdly, Strangely Delights You Discover in (Un)retirement
Carl Landau | February 29, 2024
It's been a few years now since I ended my full-time career and (un)retired. I have had more time for myself and everything else in general with not so many stressful demands on my time. I've noticed my perspective about some things has changed. Am I a weirdo or do you notice it in (un)retirement too?
In my full-time career, I felt like my schedule was always at warp speed, even bringing my laptop on vacation. (Ok, I still do that.) But I'm actually enjoying becoming sort of "Zen-like" about very ordinary things that I either hated to do or rushed through to do.
I'm a different guy now! Here's what I mean:
Trash/Recycle Guy: Once a week, we need to put out the trash can at the curb and every-other-week the recycling. I find that now I'm somehow in some sort of a contest with my next- door neighbor, Norman, who can get the cans out faster than anyone on the street. (Full exposure, I'm sure my neighbor has no idea about this supposed contest.) And when I take a walk around the neighborhood now, I'm even picking up the knocked over empty trash cans that are laying in the street. I'm this guy now?
Laundry/Football Guy: I hate doing laundry. Yet somehow I'm now looking forward to doing laundry and folding clothes while I watch football/basketball/baseball. (Did you know there is actually only 18 minutes of live action during a typical NFL game?) My wife appreciates this new laundry guy very much.
Stretch/Meditate Guy: I am an A-personality type guy that never allowed down time for anything. Now I find myself every morning spending at least 15-20 minutes of mindful stretching on a yoga mat and meditating to some music. My 17-year old cat, Felix, joins in on the yoga-mat-fun and "stretches" with me. He thinks this is his new daily routine too. (Imagine him waving his tale in my face, jumping over me and generally bothering me to the beat of the tunes.) So even the cat likes this guy.
Breakfast Tea Guy: I drank glasses of Diet Coke every morning for 45 years. A month ago, I decided to stop. I feel so much better now! I really can't believe the difference. Since I don't care for coffee, I am now a cup or two, tea-drinker with honey and a little-spoon to go with it. Yep, that's me now. I start the day relaxed and calm, vs. hyped up on diet coke. Everyone likes this guy.
Feelings Guy: I don't end any phone call or visit with my daughters without saying "I love you so much." I'm telling my college friend and roommate from 45 years ago that I love him. What in the hell is happening to me? But I think I like this empathetic, Kumbaya guy.
I sure hope this continues. I wonder what changes will happen next. What about you?
Adam Bryant Interview: NYT "Corner Office" Columnist moves to his own C-Suite
Diana Landau | February 13, 2024
Carl interviews Adam Bryant this week. Adam is an award-winning (Including editing a Pulitzer story) journalist and had a weekly feature in the New York Times called Corner Office, where he interviewed business leaders across the globe. He was also Director of NYT Live, a global conference enterprise. He's had many different roles at the Times, including deputy editor in the Science department, deputy national editor and business editor at Newsweek Magazine. Adam says his 55th birthday gave him pause. "I thought if I wanted to do something else, I better get going." So he turned his side job into a new day job, writing books and coaching C-level execs.
Adam grew up in Montreal and Westchester, NY. He had a middle-class suburban childhood and his father was a journalist. (So of course, at first, Adam didn't want to pursue that course.) Adam was busy as a teen playing lots of sports and always having a part-time jobs. In college he worked as a reporter for small newspapers. He started working for the New York Times and his career took off in the 1990's. He had the Corner Office column for years and never missed a week.
After 30 years as a journalist, he realized he was going to leave the NYT at some point and there would be an "emotional blast zone" (as he calls it) of adjustment and the question was when. "I had to do some internal work to figure out what I wanted to do next." He recommends everyone who is contemplating making a leap to do just that. "Once you get out of the job/industry you're in, widen your lens. There's a big wide world out there. Time to experiment."
Over the course of 500+ interviews, Adam saw patterns and themes emerge in the business world and he started writing books about it. When he and his wife moved to New Orleans to be closer to their grown daughters and families, he says his wife gave him the third floor as his "office." You'll have to listen in to hear about the coolest office ever, which includes table tennis, foosball, and more.
Adam is now the Senior Managing Director at the ExCo Group, a company that mentors senior leaders to accelerate business impact. He is the author of four books, including his most recent ones, "The Leap to Leader" and "The CEO Test."
Adam's tips on making the leap to something new:
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OBOB: Optimal Band of Busyness
People should be aware of their optimal OBOB. How busy were you then and what level do you want now? For example, you can't assume if you're a CEO that all of a sudden you're going to be content playing golf twice a week.
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Common Pattern -- Want, Should, Need
We spend a great deal of our lives focusing on "should" and "need." At this stage of life, pause before you do something you "should." Stare down that difficult question of "What do I really want to do?" Give yourself some time.
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
