Bob Franceschelli Interview: Big Time Beer Exec and now Pickleball Fanatic -- "Goes for The Whole Nine Yards"
Diana Landau | October 12, 2021
Carl talks with Bob Franceschelli, a former top exec for Anheuser Busch, CEO for a new cardiac rehab program, present Board Member of USA Pickleball Association (USAPA), and more. Bob "goes for the whole nine yards" -- he really feels like anything and everything is possible. This is exactly Bob Franceschelli‘s vision for how he’s living his (un)retirement.
Bob grew up in an Italian family outside of Springfield, MA. As a college student, Bob took some marketing classes. “I have always liked being involved in a lot of different things with a lot of different people, having fun along the way. I did a case study on the beer industry and the lights just went on.”
Planning his next steps, he took an internship in college with a beer distributor, offering to work for free in exchange for help getting interviews after graduation. Bob’s rising career at Anheuser Busch (AB) included show product placement, working with the Rolling Stones and George Strait among others. He developed and built alliances with smaller craft brewers. In 2001, he led the test development and product launch of Michelob Ultra. In 2010 and after 28 years with AB, Bob went on to rejuvenate profit at the Pritikin Longevity Center, commuting every week from his home in St. Louis, Mo. to Miami. He then developed and launched their new intensive Cardiac Rehab division.
Always interested in living a healthy lifestyle, Bob, now 62, had to make some decisions. “I had a 6.5 hour back surgery in 2008, due to broken vertebrae and a disc issue … and have two 4” and two 5” screws in my back. Then, in 2015 … I had a total hip replaced. I truly feel blessed to be as mobile as I am to play Pickleball … and part is the lifestyle--- eat right, exercise, healthy mind--- and part was surgical.”
Bob and his wife now play Pickleball several times a week, and he is a 4.5 level player (!) as well as a Board Member for the USAPA. Bob and his wife have created a detailed bucket list that they review and update often—whether it’s taking off to rent an RV and touring the parks in Utah and Colorado for a couple of weeks or daily stuff like learning to make maple syrup from their own backyard trees—and wanting to play much more pickleball, of course.
Bob Franceschelli’s Top Tips:
• “It’s important to have a mindful approach to (un)retirement. You have to really think and plan for what you really want to do.”
• “The key to this (un)retirement thing (for me) is that I love having structure but I also love having some flexibility. Get out there and just try something!”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
We started our company Pickleball Media at the beginning of the pandemic. A weird time to start anything. But, I decided that I had to do something since I had just sold my business and came up with the idea of creating a podcast about Second Acts. I would be the guinea pig for this second act idea. To complicate the idea more, we wanted to incorporate our new love for the game of pickleball into the show. It all made no sense whatsoever but amazingly has worked out.
I enlisted my pickleball instructors Mo Nard and Reine Steel to help. Which one does???
Mo co-hosts my episode segment "Pickleball Life Lessons with Mo" and Reine created an amazing website for us (which she does in her real life).
Our segment "Pickleball Life Lessons with Mo" has been a huge hit. The funny thing is that people that don't know anything or care about pickleball love this part of the show. I just wanted to share 10 great segments. It's a fun listen. You can hear the friendship between Mo and I grow from week to week. Keep in mind it all began during the pandemic. We'd be 15 feet from each other on the end of the tiki bar each week. Oh, and we finally figured out how to use the microphones / recorder after about 20 episodes.
10 "Life Lessons with Mo"
• We're here to confuse you
• Mo wants to bring recess back in our lives
• Are you feeling lucky?
• Partner Up!
• The life and times of Mo Nard
• Mo'see up to the Line
• Unwanted Advice!!!
• Mo is Drunk!
• Under the Lights!
• Mo Likes to Hit People
If you want to hear all of the entire episodes just go here!
Keep Moving Forward -- Pickleball Instructor, Microbrewery Owner, World Traveler, High School Teacher, Massage Therapist, Book Author
Carl interviewed the multi-talented Mike Branon this week. After some ups and downs in life, Mike became an entrepreneur, finding a niche as a structural steel contractor. He grew the company to $20-$40 million in sales annually and then retired at 40, looking forward to his Second Act. Although most of our podcast guests are navigating (un)retirement in their 50’s-70’s, Mike took a chance and left the 24/7 work life behind, wanting to do more with his life.
Now 60, Mike is also a microbrewery owner, teacher, philanthropist, world traveler, massage therapist, Pickleball coach, explorer of spirituality, fitness and anything else that piques his curiosity. Most recently he has become an author. His goal at this stage of life is to share the lessons learned from his diverse background to help others find meaning and joy in their daily lives.
Mike wrote Pickleball & the Art of Living in 2020 during the pandemic, trapped on a cruise ship for 20+ days. (You can see Mike’s pattern of being faced with a challenge and doing something wonderful with it.) His book is definitely not just about Pickleball, it is so much more that. With helpful advice and a sense of humor, Mike encourages the reader to live their best life.
Not everything was rosy perfect for Mike when he was younger and he’s very open about it. His Dad was in the Navy and his family moved around a lot. Mike talked about frequently changing schools, learning to meet new people, having to figure it out. “It taught me to land of my feet.”
After college, he thought he would take the world by storm. Instead, he found himself working in a convenience store, getting married too young and divorcing at 30 with a young daughter. He felt he wasn’t going anywhere. “A lot of that (time) helped me. I know what it’s like to fail and I know what it’s like to succeed so when I look at my retirement years now, I am acutely aware of what I want to do with my time, what makes me happy.”
Always moving forward, Mike is now putting his energies into not only Pickleball and his other passions but he is also the Director of International Relief Teams for rebuilding homes for families and providing health care during disasters.
(Un)retirement insights from Mike Branon on living your best life:
“To me it was so liberating to be (un)retired. Just having that extra white space in your calendar allows room for the unexpected and the serendipitous to pop into your life.”
“If you love what you’re doing career-wise, no reason to stop. But also be open to transitioning. Be open to it.”
“Take baby steps, Try it on. See if it fits you. You might find unexpected joy.”
“Keep looking toward the future vs being pushed along by the past.”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
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Carl talks with Bob Franceschelli, a former top exec for Anheuser Busch, CEO for a new cardiac rehab program, present Board Member of USA Pickleball Association (USAPA), and more. Bob "goes for the whole nine yards" -- he really feels like anything and everything is possible. This is exactly Bob Franceschelli‘s vision for how he’s living his (un)retirement.
We started our company Pickleball Media at the beginning of the pandemic. A weird time to start anything. But, I decided that I had to do something since I had just sold my business and came up with the idea of creating a podcast about Second Acts. I would be the guinea pig for this second act idea. To complicate the idea more, we wanted to incorporate our new love for the game of pickleball into the show. It all made no sense whatsoever but amazingly has worked out.
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“Take baby steps, Try it on. See if it fits you. You might find unexpected joy.”
