Steve Hoffman Interview: Food Writer and Author of French Countryside Experience!
Diana Landau | November 12, 2024
Renaissance Man Steve Hoffman explains to Carl how you can truly have it all. Steve has figured out how to divide his year between a successful business and his creative life. He is a tax preparer and also an award-winning food writer that has been featured in Food & Wine, The Washington Post, Artful Living magazine and many more. He is also the author of the memoir that's a real eye-opener if you've ever thought about living in foreign country and bringing your family along with you, "A Season for That, Lost and Found in the Other Southern France".
Steve grew up in the "Twin Cities" of Minnesota in a traditional suburban family. "It was a fairly boring, staid existence," he tells us. As a teen, Steve was obsessed with tennis and basketball and dreamed of becoming a professional athlete. He went on to St. John's University and then a trip to Paris, France changed everything for him.
Steve married and had a family and also ran a successful tax preparation business. He likes to say that he knows the names of all of his 500 customers. But tax work is seasonal, and he realized he could live out his dream of living in France part of the year. In 2012, Steve brought his wife and family along with him, which proved challenging beyond his initial expectations. "You know, you have this image of swimming in the ocean on the coast and then having a glass of Rose'. The blue collar, dusty, hot winemaking village where we could afford to live was not like that."
The culture shock was very real. Carl points out that many people talk about living in another country for a while, but rarely actually do it. In his memoir, Steve tells us how his family needed him to step up and be a leader for them and not just live in a dream, practicing his French in town. The family decided to give up their expectations, stepped back and let the experience and the village opened up to them.
Steve always kept journals, yet never imagined he would one day become a prolific food writer. And then his first article about his French adventure won him a National Food Writing award. Steve's wife, Mary Jo also explored her creative side during their stays and became a photographer. 10 years later, they both came out with a new book at the same time! Steve is also the recipient of the 2019 James Beard M.F.K. Fisher Distinguished Writing Award. He now lives on Turtle Lake in Shoreview, MN with Mary Jo, their elderly and entitled puggle and roughly 80,000 honeybees.
Steve's (Un)Retirement Advice:
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"Accepting that part of being a creative person in this economy in this time in history means you gotta have a boring, semi-lucrative job that pays you a little more than you need and that buys you more creative freedom in another part of your life."
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"Write a five-year plan. There's incredible magic in writing down what you want to do."
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"Think of your life in decades. Your 3rd act, which is the culmination of all your life decisions that came before, will become richer for it."
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"It's okay to understand this part of life (unretirement) is about editing and taking things away, so you're focused on the core of things that mean the most to you."
Diana Landau is the Content Wrangler for Pickleball Media After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
Mary-Lou Nash Interview: Moves to South Africa and becomes a Winemaster!
Diana Landau | July 01, 2024
What a fascinating story about Mary-Lou Nash who arrived in South Africa with just a backpack and eventually becomes a winemaster. Her Black Pearl winery is in the Paarl valley, near Cape Town. Her story is one of curiosity for the world, taking chances, a lot of hard work and dogged perseverance. In 1995 she had been a teacher traveling the world and decided on a whim to take her backpack and meet her dad in South Africa. She had no idea then that choosing to go to South Africa would set her life on a completely new course.
Mary-Lou was born in England and grew up in Canada and Maine. Both of her parents were doctors and she was one of 4 children. "Everywhere I've lived in my life was in the countryside." As a teen, Mary-Lou says she partied hard, played hard at sports and studied hard. (Even at an early age, her passions were her driving force.) She graduated from the University of New Hampshire with a B.A. in Anthropology, summa cum laude and then taught English in Japan, traveling the world in her spare time.
Her father had remarried, went to South Africa for a honeymoon and then purchased a farm, not realizing it had 40 acres of Chenin Blanc. Mary-Lou visited him there. "I knew nothing about grapes," she tells us. They had no laborers and decided to harvest the grapes themselves. They picked 3 tons on a Friday and with an aching back recruited more workers and finished the harvest. Mary-Lou was hooked. She told her dad she would stay on as the manager. In 1997, they planted grapes for red wines.
Always determined, she is a self-taught winemaker that faced real discrimination in the 1990's male-dominated wine industry. She worked hard and never gave up, always reaching out and befriending other winemakers to continually learn more. She received her Cape Wine Masters degree in 2011 from the University in Stellenbosch. In 2001 she created her first vintage herself. "I had bottled, created a label and had never given a thought to selling it!" Today, Mary-Lou's winery produces 7,300 barrels of red in addition to white wine.
Fun Fact: Mary-Lou met a wine distributor along the way that helped her get her label into Disney. Turns out Jack Sparrow's pirate ship (Pirates of the Caribbean) is also named "Black Pearl." Her Cabernet is the #1-selling South African red in Disney World.
Unfortunately, Mary-Lou was involved in a harrowing experience being robbed at knifepoint in her home at the winery and she decided to move to a home in Stellenbosch recently. "Everything happens for a reason. I was isolated at Black Pearl. Now I have moved into town, I have a whole new group of friends, I can walk everywhere, I take a yoga class on the beach and I've joined a sailing club. I love my life now!"
Mary-Lou's life advice:
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"Don't always take the easy route. Don't be scared of taking chances."
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"Put yourself first and do what makes you happy. We can't waste any time at our age!"
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"Always accept invitations--get out there! You never know who you might meet." (Her dad told her this one but she firmly lives it.)
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"It's all about the F-Word, as in FUN!"
• (Un)Retirement Travel with the Pro Allan Wright, Zephyr Adventures
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
Bob Wolfe Interview: The Pinot Guy now Pickleball Guy
Diana Landau | November 02, 2023
Carl interviews Bob Wolfe this month, just as Bob "The Pinot Guy" embarks on a new career in his 60's. Timing, hard work, patience and the willingness to deep dive are the hallmarks of having a successful second (or third) career and Bob has been doing just that for decades. A wine expert who owns his own wine business, he has written over a thousand articles for magazines like The Wine Spectator, Wine & Spirits, The Northwest Palate and more. He has also been a long-time judge for wine competitions all over the world. Most people know Carl loves Pinot Noir, but Bob's second act as a pickleball instructor has Carl super-psyched!
Bob grew up in a very small rural town in Monroe, Oregon, (pop. 450.) His family lived on 22 acres with cows, chickens and lots of wood for Bob to chop into firewood. Eager to get out into the world after high school, Bob was intrigued by nuclear submarines and international travel and he joined the U.S. Navy.
In the 1980's, Bob started work on two of his interests at the time, natural pesticides and beer, (but not together.) You'll have to tune in to the episode to hear Bob's story about a 4:30am business phone call with Donald Trump way back then. (Some things don't change.) Bob's passions eventually led him to wine and he was one of the first in the U.S. to publish an e-newsletter devoted to wine. He enjoyed the perks of being a wine reviewer. "Wine writing is a wonderful gig!" he tells us.
He took some of the money from his other ventures and in 1991 he started The Oregon Pinot Noir Wine Club out of his garage. That very first day he had orders. In just a couple of years, he grew the club to a $2 million business. He started judging internationally and his wine biz career as a retailer and expert grew steadily.
Fast forward a couple of decades, Bob says he turned 60 and started thinking about what he wanted to do next. " I knew I wanted to wind down my time in the wine biz. I looked for something to belong to, something more social." Bob joined a pickleball club, took some lessons and loved it. "'I'm meeting new people and having fun. I find it satisfying on so many levels."
Now Bob has found someone to run his wine biz and is planning trips to Mazatlan, Mexico and Da Nang, Vietnam where you guessed it...he's planning to play and teach pickleball. He's even training to be a competition judge. Bob says, "I always ask myself, What's driving me and my passion now? I'm jumping in!"
Bob Wolfe's (un)retirement tips:
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"No sitting on the sidelines, just thinking about what you want to do. Do it."
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"Get enough friends to do things with--I'm determined to escape the dreaded senior lonely years."
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"Give up on owning a lot of stuff. You just don't need it. Unburden yourself from taking care of things you don't use. It will free your mind too."
• I Used to be Somebody World Tour
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.