Carl interviews Maxine Clark, a true catalyst and inspirator. After a two-decade career as a successful executive in retail, Maxine pivoted at age 48 and founded Build-A-Bear Workshops, which has sold nearly 250 million stuffed animals worldwide. In 2004, Maxine orchestrated the company's highly successful $170 million IPO, the first St. Louis woman to do so. Maxine, a woman of boundless energy and enthusiasm, continues to be a driving force for positive change in the world.

Maxine grew up in Coral Gables, FLA. Her father was an electrician and her mother had quite a remarkable career in the non for profit realm. Maxine tells us her mother graduated high school at 14 and went to work as a secretary for Eleanor Roosevelt. Fun fact: Roosevelt urged the women who worked for her to go out in the world and advocate for positive change. Her mother did so, first as a big fundraiser in the community and then started a school for children with Down's Syndrome. Maxine tells us, "My mother was very creative. No problem can't be solved. I like that."

Although she first thought she wanted to go into law, after college she began an illustrious career in retail, working her way up the ranks of the May Company. She became President of Payless ShoeSource in 1992. In 1996 at the age of 48, she moved to St, Louis and started thinking about a new business. Sparked by the idea of creating personalized teddy bears, she tried to buy a couple companies, which didn't work out. Everyone told her she was crazy.

But you guessed it--only nine months later the first Build-A-Bear Workshop opened in St, Louis. Carl asks Maxine how she could go from creating a concept to opening a store in record time. "I'm pretty good at planning and execution. I had experience and resources. But I also had a vision." As Founder and CEO, Maxine led her Build-A-Bear team to the pinnacle of growth and success just seven years after start up. She was the first woman to bring an IPO to Wall Street, managing critical relationships for the company to be publicly traded on the NYSE.

After 17 years with Build-A-Bear, Maxine wanted to pivot again, but this time in the not for profit world. In 2015, she launched a ground-breaking project to create positive change in her community. The "Delmar Divide" was an area in St. Louis historically known for segregating poor black neighborhoods from white neighborhoods. Maxine's team bought the old St. Luke's Hospital and is developing an innovative hub and collaborative space dedicated to helping not for profit creatives to work together, to improve the lives of children and families in the metropolitan St. Louis area. This once-neglected dividing line in St Louis is now being transformed into The Delmar DivINE. Maxine says, "This is joyful work. Dream the dream-- supreme!"

Maxine Clark's Inspirations:

• "Your experience is so valuable to somebody else. There's always something you can do to strengthen your community."

• "Look around at what interests you, whether its non-profit or volunteering and just meet people around it. Network!"

• "I like to bring experts to the table, and I also sit at the table, to make sure we find solutions and continue to move forward."

• More about Maxine Clark

• Sponsor by Capital Advantage

• Sponsor by Mike Ownbey, COMPASS

• Sponsor by How to Retire and Not Die

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    Blog   Social   Entrepreneur   Pickleball   Maxine   Clark   Build-A-Bear   CEO   Interview   How To Retire and Not Die   Carl Landau   UnRetirement   I Used To Be Somebody  

This month Carl has a conversation with popular public radio host and talented interviewer Donna Apidone. After four decades in radio and most recently 21 years as host of CapRadio's Morning Edition, Donna is exploring her next stage of life on her own terms by writing and producing national content for "America's Heartland" and Next Avenue.org. Donna is also the author of two audio books, "Drive-Time Meditations" and "TransForMission", both on Amazon. She teaches classes and speaks to community groups on finding purpose. (We're still not sure when she sleeps.)

Donna grew up in Cleveland and by the time she was a teen, she knew she wanted a career in radio. At Ohio University, she worked at the student radio station, honing her skills and stoking her passion. After graduation she pursued her dream and eventually moved to California. She had a respected career in radio for 40 years and along the way interviewed Madeleine Albright, Linda Ronstadt, author Frank McCourt and more.

Her commitment to her work became a lifestyle, waking at 1:30am and getting to the studio by 3:00am. "You get used to it and once I stopped, trying to unload that schedule was just as hard as when I started doing it 21 years ago," Donna tells us. Now moving onto her new work path, she says, "I love interviewing people. It's my favorite thing to do."

Taking listeners around the country and the world with two hours of multi-faceted stories and commentaries every week can be all-consuming. Donna became drawn to meditation. "Meditation was not a way to escape but to keep me feeling grounded and I wanted to convey that to the listening audience." In addition to public television writing, teaching meditation and speaking engagements, Donna is also developing a new podcast around helping people find their core purpose. She says the best part of this new phase of life is "...living who you are in a way you've never been able to do before. I'm excited to see what's next!"

Donna Apidone's next stage life tips:

• Retiring/transitioning: "Don't be afraid--there's so much out there that I hadn't even thought about doing and now I can explore it."

• Timing: "Do it now, do not put it off for any reason. Life is short. We always say, some day I'll do that, in five years I'll do that."

• Travel: "I love solo travel. Sometimes there are places and things that only I want to see and do. I put together my own trips and I always meet interesting people along the way. It's a great way to get to know yourself and what you are capable of doing."

• More about Donna Apidone

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

• Sponsored by Mike Ownbey, COMPASS

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    Blog   pickleball   NPR   Host   Donna   Apidone   Interview   UnRetirement   Hot to Retire and Not Die   I Used to Be Somebody   Carl   Landau  

I just went past my 3-year mark of what we like to call (Un)Retirement. It's about no longer having the big job and now you have the time to freestyle and figure out what you want to do with the remainder of your life. There are just a few times in your life that you can naturally reinvent yourself. The biggest opportunities for that are; 1) after you graduate from high school or embark on a career path, and 2) life after the big job, aka NOW (for some of us).
 

The normal benchmarks for success previously come to us as annual reviews at work or if you're an entrepreneur, it's a profit/loss company statement. At this post-career stage of life, those metrics don't apply anymore. Not a all! It's a total self-examination that's completely wide open and even a bit challenging. Don't compare yourself at this point in time to your friends and peers. You can be totally subjective and it's all up to you if you want to evaluate how you're doing.

The one universal thread that rings true (and I know it might sound obvious) is we all need purpose when we wake up in the morning to get out of bed. It doesn't matter what that purpose is-- whether it's spending time with a grandchild, starting a new company, volunteering for a cause you are passionate about or playing a sport like pickleball. You've got to have that drive. And for extra credit, if you create a diverse set of passions, all the better!

What I've learned
It takes time to figure out this (Un)Retirement thing. Like most people, it's not so easy in the beginning. Getting used to this sort of wide open yet vague new world is weird! I spent the first year worrying that I should be doing more things and in the back of my mind, I felt like I was forgetting something from my work. I was so used to running a business for my entire adult life that it was ingrained in me that I always had to be super busy.

 

Work PTSD
Once I slowed down, I realized that I actually suffered from some sort of PTSD from the event business I ran for 20 years. For years I would have bad nightmares about the event I was working on. I think it was from the pressure of getting enough attendees to sign up for the events. And my recurring nightmare was that we aren't ready for attendees, lots of scrambling. It makes no sense because we were always ready. But, it took me two full years until the nightmares finally faded away. 

New Stuff
What I really enjoy doing is creating new projects and businesses. I started my (Un)Retirement during the pandemic. I love listening to podcasts and I decided to start working hard to create a new podcast business with me as the host. On a whim, I called my new company Pickleball Media (because l also love pickleball) and our target audience is Baby Boomers who are at the forefront of the (Un)Retirement AND pickleball wave! 

When I started researching the pickleball industry, I realized that there were incredible business opportunities. There were no real business-to-business conferences or a tradeshow in this emerging sport. Maybe I could seize the opportunity and make a ton of money and get that high from creating another new event. But, instead.......

Learning to say NO 
I said "no" to the pickleball opportunity because it would have taken me right back to where I already had been. I decided to move forward into the new with my life and not go back to the stress and anxiety of the event business (remember the nightmares). So now I have a new rule for my (Un)Retirement. "If it sounds like so much work, I don't want to do it." I'm not afraid to work hard. But I don't want to be consumed by work ever again. I've moved past that now.

 

Changing course
During the first year of (Un)Retirement I started the I Used to be Somebody podcast and newsletter every week. I truly love doing it. But after 10 months I realized that this weekly schedule felt like real work again (see above rule #1). I used to fill out my Google calendar with all the interviews and deadlines for the podcast and newsletter and if I had any extra time available, I'd play some pickleball.
 

Once I noticed this trend, I reversed my work / play agenda. I went to a monthly podcast and newsletter and would first fill my calendar with pickleball 4 times a week, and then fill in the fun things with friends and family and what was left over time-wise went to work. I reversed my priorities......and I'm so much happier!

Getting out of your comfort zone
Probably the most difficult yet satisfying thing I've done so far in (Un)Retirement is to take a stand up comedy class and perform before 100 people. I've always been interested in stand up and saw a new class taught by a very talented comedian Jack Gallagher, here in Sacramento. I saw an ad on Facebook and signed up immediately for the workshop without even discussing it with my wife or anyone else. I was afraid if I told someone and thought more about it, I'd chicken out.

We've all seen stand up comedians. It looks easy. Trust me, it's not easy! Not only do you write your own material but you need to deliver it as well. (Which are entirely different skills, btw.) I have so much respect for comedians now. We only had five classes, two hours a week and then on the sixth one, we performed live before a big audience. The last thing I wanted to do was embarrass myself and bomb. I took the whole thing very seriously. I probably practiced my set 80 times. (Just ask my wife.)

Jack's goal was for each of us to do a five minute set. My set ended up being 12 minutes and I fully expected Jack to cut it down at the end. At our dress rehearsal one week before the show, I asked Jack what I needed to cut out. He said, "No cuts. It's great! You're going to do it all."  At the show, I nailed it. It was one of the highlights of my life! Carl's 12 minutes of Comedy Gold. 

Taking risks reaps rewards
So the decisions I've made so far in (Un)Retirement have given me a new perspective on what matters most: 

• Sleep matters. With less stress in my life, I sleep so much better. I used to sleep on average about 5 1/2 or 6 hours a night. Now I get my full 8 hours of sleep plus a short afternoon nap sometimes. Sleep is so important for  overall health.

• Exercise matters. I play pickleball 4 days a week now. And I walk 10,000 steps a day on the non-pickleball days. I've lost about 8 lbs. this past year. I stretch / meditate (with my cat Felix) 20 minutes every day and love it!  I feel much better physically and mentally.

• Friends matter. I've reconnected with several friends from my childhood and 20's and visited them. Since my career took me out of town a lot, I didn't have much time to meet people locally. Now I've got more local friends than I've ever had. Just joining a pickleball club gave me a dozen new friends that I see all the time. As you get older, an active social life makes a huge difference in your state of mind.

• You matter. Learn how to say NO. I simply avoid negative people and things I don't want to do. No more endless zoom calls and I've stopped doing online presentations. (Do people really want to watch 3 talking heads on a Youtube video?) I spoke at a live, in-person conference last month in New Orleans and loved it. I don't want to live in an only-virtual world. I want to make real connections with inspiring people and I don't need to do it only online.

I think the biggest thing I've learned so far is not to worry so much about stuff.  Most of our worries aren't something that we can control or influence in any way. Somehow I've developed a new mindset that allows my worry quotient to go down. 

Of course, I don't have all the answers to my life all figured out yet. But, after 3 years of (Un)Retirement, I feel like I know some of the questions and I like the newly reinvented me.

Tags:    the carl diary   unretirement   comfort zone   pickleball   stand up comedy   second act   reinvention  

This week Carl interviews Steve Segner, a man of boundless energy. At 74, he's a long-time entrepreneur with no plans of slowing down. "I have no intention to retire!" Steve says--and we believe him. He has successfully run a newspaper distributorship, owned pet stores, developed lines of all-natural dog food, other related businesses and an amazing hotel and so much more.

Steve grew up in Burbank, CA in a neighborhood of blue-collar families right across the street from Lockheed and Disney Studios. He says the area was almost rural back then. From an early age, Steve remembers being fascinated by his parents' friends' stories, who were inventors and people who created things. "I just wanted to run a business," he tells us. "I thought I'd be good at it. I wasn't good in school--they didn't know what to do with dyslexic kids in those days."

Right out of high school he worked for a brokerage firm that suddenly closed. He decided right then he would never work for anyone else again. At age 21, he charted a course to become a life-long entrepreneur. He took a job as an independent distributor of the Pasadena-Star News, where he eventually met his wife, Connie.

Always eager to jump at a new opportunity, two days after they got married Steve decided to buy a nearby pet store. "How hard could it be?' he thought. He and Connie always had a strong work ethic, working at the newspaper in the early morning and then at the pet store until the evening.

Along the way, Steve and Connie developed an all-natural, healthy pet food line, a delivery service, a birdcage company and bought more small pet stores. Then Steve got involved in the World Wide Pet Supply Organization and as their Board President convinced them to relocate and expand their annual trade show to Las Vegas, NV. "Super Zoo" is now America's largest marketplace for the pet industry.

FUN FACTS: You'll have to listen to the podcast to hear the story about natural dog food, actor Abe Vigoda (of Barney Miller and The Godfather fame), NBC's Today Show and the advertising that went viral before things "went viral."

After years in the pet biz, Steve started thinking about doing something new--again. He wrote down goals for himself, including starting a completely new business by age 55. He wanted to learn something entirely new, something different, something more meaningful. (It turns out Steve is living proof of what we always talk about on the podcast.)

Steve knew he loved retail and they had purchased a vacant lot in Sedona. He set out to build an Arts & Crafts, hacienda-style adobe hotel. The El Portal, a gorgeous Sedona Inn, became the new vision. Steve worked with the architects and designers to build an adobe inn in 2003 that looks like it was built around 1900. Guests from all over the world have stayed at El Portal, including Supreme Court Justices, actors and record producers.

Steve's next act was to build a "Greene and Greene" style Pasadena Estate and a new high-rise condo in Scottsdale with curved glass walls circa 1960's. Their homes and inn have been featured in architectural style magazines. In addition to running El Portal, Steve loves developing new projects, working with local government, mentoring, speaking, still passionate about his pets and gardening. "I always want to be curious and excited about new projects and opportunities!"

Steve Segner's entrepreneurial life tips:

• "Sometimes it is OK to stay in your lane, what you're good at. And it's OK to fail--just try to fail small."

• "You are always missing opportunities, so you always have to be actively looking for them."

• "Moving forward into unknown territory is where the path to success lies."

• More about Steve Segner

• Sponsored by Mike Ownbey, COMPASS

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   steve segner   unretirement   pet   business   executive   luxury   hotel   pickleball  

Carl interviews Brian Smith, the founder of the international brand UGG boots. Brian left his CPA career at age 29 and embarked on a wild ride into entrepreneurship. He's also had many other successful ventures and wrote a book, "Birth of a Brand." Brian has lived through the ups and downs of running businesses big and small. "I love the chaos and unpredictability of start-ups!" he tells us. His story is about perseverance, achievements, lucky breaks and near disasters.

Brian grew up in Canberra, Australia and eventually made his way to UCLA's Graduate School of Management. He was 29 and he says he went straight to Malibu and surfed, He wasn't so interested in becoming a career CPA. "I was looking for the next big thing in business," he says. While on the beach he noticed that no one had sheepskin boots. So my friend Doug and I bought 6 pairs from Australia as a test--UGG was born."

It was quite challenging in the beginning. "I registered UGG as the trademark and settled down to be an instant millionaire. What I didn't know is that Americans don't understand sheepskin the way Aussies do." The duo thought they'd target shoe stores and were told "No." Brian raised some capital and had a lot of boots to sell. His friend eventually got a job and Brian was about to give up when he started selling the boots out of the back of his van in beach parking lots. Sales increased. "I had a brand that was like the very first pop-up!" he tells us. Word-of-mouth sales spread.

As he started targeting surfers and surf shops, sales took off and the rest is history. You will have to listen to the interview to hear the super-crazy ups and downs Brian faced in keeping the company going for 17 years! (Being a surfer probably helped.) As sales reached $15 million, he sold the business to Deckers Outdoor Corporation. "I'm an entrepreneur, not a big corporate guy," Brian adds. The UGG brand has since exceeded $1 billion of international sales several times over. Always an entrepreneur, he has had other successful ventures as well.

At age 76, Brian is still going strong. He speaks about the principles in his book all over the world. He's also a mentor and advocate to business leaders and entrepreneurs, showing them how to find passion and follow it to a rewarding life. Still in Southern California, in his spare time Brian enjoys golf, yoga, meditation and traveling.

Brian Smith's Tips to (Un)retirement and Second Acts:

• "Combine truth, beauty and goodness into your daily life. You'll start living differently as you practice this. You will lead a more spiritual and energized life!"

• "Health is everything. We should be looking at it every single day. Exercising and eating less is what works for me."

• "Don't force a hobby for yourself. If you are not energized and inspired to get up every day and do it, it means you haven't found "it" yet. Don't give up looking!"

• More about Brian Smith

• Sponsored by Capital Advantage

• Sponsored by How to Retire and Not Die

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   brian smith   ugg   unretirement   health   cpa   mentor   business