Bob Wolfe Interview: The Pinot Guy now Pickleball Guy
Diana Landau | November 02, 2023
Carl interviews Bob Wolfe this month, just as Bob "The Pinot Guy" embarks on a new career in his 60's. Timing, hard work, patience and the willingness to deep dive are the hallmarks of having a successful second (or third) career and Bob has been doing just that for decades. A wine expert who owns his own wine business, he has written over a thousand articles for magazines like The Wine Spectator, Wine & Spirits, The Northwest Palate and more. He has also been a long-time judge for wine competitions all over the world. Most people know Carl loves Pinot Noir, but Bob's second act as a pickleball instructor has Carl super-psyched!
Bob grew up in a very small rural town in Monroe, Oregon, (pop. 450.) His family lived on 22 acres with cows, chickens and lots of wood for Bob to chop into firewood. Eager to get out into the world after high school, Bob was intrigued by nuclear submarines and international travel and he joined the U.S. Navy.
In the 1980's, Bob started work on two of his interests at the time, natural pesticides and beer, (but not together.) You'll have to tune in to the episode to hear Bob's story about a 4:30am business phone call with Donald Trump way back then. (Some things don't change.) Bob's passions eventually led him to wine and he was one of the first in the U.S. to publish an e-newsletter devoted to wine. He enjoyed the perks of being a wine reviewer. "Wine writing is a wonderful gig!" he tells us.
He took some of the money from his other ventures and in 1991 he started The Oregon Pinot Noir Wine Club out of his garage. That very first day he had orders. In just a couple of years, he grew the club to a $2 million business. He started judging internationally and his wine biz career as a retailer and expert grew steadily.
Fast forward a couple of decades, Bob says he turned 60 and started thinking about what he wanted to do next. " I knew I wanted to wind down my time in the wine biz. I looked for something to belong to, something more social." Bob joined a pickleball club, took some lessons and loved it. "'I'm meeting new people and having fun. I find it satisfying on so many levels."
Now Bob has found someone to run his wine biz and is planning trips to Mazatlan, Mexico and Da Nang, Vietnam where you guessed it...he's planning to play and teach pickleball. He's even training to be a competition judge. Bob says, "I always ask myself, What's driving me and my passion now? I'm jumping in!"
Bob Wolfe's (un)retirement tips:
-
"No sitting on the sidelines, just thinking about what you want to do. Do it."
-
"Get enough friends to do things with--I'm determined to escape the dreaded senior lonely years."
-
"Give up on owning a lot of stuff. You just don't need it. Unburden yourself from taking care of things you don't use. It will free your mind too."
• I Used to be Somebody World Tour
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Dat Truong Interview: High Tech Exec to Best Pho and "Grandma's Secret"
Diana Landau | September 07, 2023
.png)
This week Carl interviews Dat Truong, a former Silicon Valley Techie who left the big paychecks behind in search of something new, something fun, something more meaningful. Dat, who currently owns Lela's Bistro and Grandma's Secret in Portland, OR, started his career on Wall Street, working with the likes of Wall Street Systems, Merrill Lynch, Lehman Brothers, and others. He then pivoted to Silicon Valley where he contributed to several software start-ups that were later acquired. Now at age 53, Dat says he's living life on his own terms and is loving his new endeavors as an entrepreneur and restaurateur.
When Dat was 5 years old, his family immigrated from Vietnam to New York, just days before the fall of Saigon in 1975. He says his father, who he aspires to be like, was the most selfless, hard-working person he has ever known, working as an engineer while Dat's mother managed the family. After college in New York, Dat lived in Manhattan and worked on Wall Street.
Dat felt like the black sheep in his family. He was always very social and outgoing, as opposed to his studious siblings. These qualities served him well in his high-tech career in management. "You have to learn to work with people; communicate tactfully, be a good listener and know your audience." In 1997, ready to escape the hectic lifestyle of NYC, a friend encouraged Dat to move cross-country to Silicon Valley to join an internet security start-up.
After 20 years in Silicon Valley high tech, Dat moved to Portland to leave the hustle and bustle of the bay area, searching again for something new, something more meaningful, something that would fit with his healthy lifestyle. He wasn't sure what he wanted to do next. "It was a real struggle contemplating different directions I could take." In Portland, he found Lela's Bistro and loved their Grandma’s beef pho so much he ended up going there 4-5 times a week. "Their food is so clean, so deeply flavorful."
After several weeks, Lela's owner asked Dat if he had a job, because he was there so much. After telling her he was contemplating a new career that aligns with his healthy lifestyle, she told him to buy Lela’s and they'd work for him! Never owning a restaurant before, Dat's "Aha" moment came when he decided to take his own advice and embrace his sense of curiosity, of which running a healthy restaurant was one of them. And the rest is history. "It was one of the best decisions of my life. We provide honest wholesome meals, made from scratch by Grandma Chef, to a lovely community.”
Dat learned to hire genuine, kind -hearted people. "If you surround yourself with good people, a good team, good things will happen," he says. Grandma, (Co Ngan, who makes the amazing beef pho), told Dat she used to sneak out in her 20's to underground bars in Saigon to satisfy her curiosity and sense of adventure. Another "Aha" moment came for Dat. He wanted to celebrate Grandma’s younger years. He created this wonderful subterranean mid-century cocktail bar, reminiscent of a French Colonial bar in Saigon, with vintage glassware, black and white photos of a young Grandma, soft music and conviviality. At Grandma's Secret, a blue light shines when they're open but there's no sign, relying on bringing in patrons by word of mouth. It's no surprise that the bar has already been featured in Eater Portland.
Dat says two things have helped him in his new endeavors. "I've let go of my ego and I stopped caring how others judge me. Removing those two aspects of who I am has been liberating. I can just be myself!" We think that's great life advice too.
Dat Truong's (un)retirement advice:
-
Pursue your curiosity. What drives you inside? Stop saying "What if?" and try it!
-
Pursue aspects of your lifestyle that are important to you. I love healthy eating and meeting new people. Lela's and Grandma's Secret are part of that.
-
Surround yourself with good-hearted souls. This is important in work and in life.
-
Have genuine intentions. It's a reflection of you!

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Steve Israel Interview: Eight Term US Congressman Now Cool Bookstore Owner
Diana Landau | August 09, 2023

Carl has interviewed CEO’s, entrepreneurs, artists, and athletes, but this is his first interview with a U.S. Congressman. In this episode he talks with former U.S. Representative Steve Israel of New York. After leaving office in 2017, Steve has been a political commentator on CNN, MSNBC, HBO and more, is a frequent author for many media outlets including the New York Times, Washington Post and The Atlantic. He is also Director of the nonpartisan Institute of Politics and Global Affairs at Cornell University. In addition, he has written two books, (Big Guns and The Global War on Morris.) Then in 2021, he became an entrepreneur and launched a new dream job—as the owner of an independent bookstore, Theodore’s Books, in Oyster Bay, NY. “Independent bookstores have always been my sanctuary. They make me feel good, safe and optimistic.”
Steve was born in Brooklyn and raised in Levittown on Long Island. He had the classic, middle-class family. “I took those valuable lessons with me to Congress,” Steve says. “It was tough to meet bills but there were plenty who struggled more than we did.” He started writing as a boy. (Does anyone else remember typing away on a Smith-Corona?) In high school, he worked for the student newspaper. “It put me on the path to being able to communicate.” He eventually became very interested in news and politics and knew even then that he wanted to work to make a difference in the world.
Carl asks Steve what it felt like to walk into Congress that first day in 2001. “It was the most extraordinary and surreal experience of my life. When I raised my right hand for the oath, I felt goosebumps—still do!” Steve ran for office 8 times and won 8 times. Carl asks him what most of our listeners would be surprised to know about Congress. “Congress is a far more civil and tranquil place than you see on television. There are people working together on both sides to create solutions. The news media is conflict entertainment, but there’s another story to be told.”
The scoop: You’ll have to listen to the podcast to hear Carl and Steve talk about Steve’s successor George Santos, the huge void of local, investigative journalism, voter complacency, plus big disaster relief antics from Florida Governor Ron De Santis.
Steve started thinking he was ready to move on from public service but got some good advice from a mentor to postpone his retirement for two years, in order to make sure he was making the right decision. "Best advice!" Steve says. When he did retire in 2017 at the age of 59, he began political and media consulting, teaching at Cornell University, wrote two books, and more. "I think one mistake I made at first was to take on a bit too much." Since 2021, Steve is passionate about his bookstore. "It's hard, it's a challenge and I love it." In addition to running Theodore’s, Steve still does ALL the other things he does and is now working on his third book.
Steve Israel’s (Un)retirement Advice:
-
“The transition to (un)retirement wasn't easy, it took a little time to get used to it. Opening my own bookstore gave me a sense of empowerment in a different way than before. Try to take that risk, focus on the one thing that will be fulfilling.”
-
(On filling up the daily schedules) “I’ve had to struggle with the discipline of saying, "No.” I’m still working on it.”
-
“Accept the fact that we're not put on this earth to do one thing forever. Try something new and be courageous. You can do other things with your life—you can pursue different passions!”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.
Maxine Clark Interview: Build-A-Bear Mega Founder Turns to Social Entrepreneurship
Diana Landau | July 07, 2023
Carl interviews Maxine Clark, a true catalyst and inspirator. After a two-decade career as a successful executive in retail, Maxine pivoted at age 48 and founded Build-A-Bear Workshops, which has sold nearly 250 million stuffed animals worldwide. In 2004, Maxine orchestrated the company's highly successful $170 million IPO, the first St. Louis woman to do so. Maxine, a woman of boundless energy and enthusiasm, continues to be a driving force for positive change in the world.
Maxine grew up in Coral Gables, FLA. Her father was an electrician and her mother had quite a remarkable career in the non for profit realm. Maxine tells us her mother graduated high school at 14 and went to work as a secretary for Eleanor Roosevelt. Fun fact: Roosevelt urged the women who worked for her to go out in the world and advocate for positive change. Her mother did so, first as a big fundraiser in the community and then started a school for children with Down's Syndrome. Maxine tells us, "My mother was very creative. No problem can't be solved. I like that."
Although she first thought she wanted to go into law, after college she began an illustrious career in retail, working her way up the ranks of the May Company. She became President of Payless ShoeSource in 1992. In 1996 at the age of 48, she moved to St, Louis and started thinking about a new business. Sparked by the idea of creating personalized teddy bears, she tried to buy a couple companies, which didn't work out. Everyone told her she was crazy.
But you guessed it--only nine months later the first Build-A-Bear Workshop opened in St, Louis. Carl asks Maxine how she could go from creating a concept to opening a store in record time. "I'm pretty good at planning and execution. I had experience and resources. But I also had a vision." As Founder and CEO, Maxine led her Build-A-Bear team to the pinnacle of growth and success just seven years after start up. She was the first woman to bring an IPO to Wall Street, managing critical relationships for the company to be publicly traded on the NYSE.
After 17 years with Build-A-Bear, Maxine wanted to pivot again, but this time in the not for profit world. In 2015, she launched a ground-breaking project to create positive change in her community. The "Delmar Divide" was an area in St. Louis historically known for segregating poor black neighborhoods from white neighborhoods. Maxine's team bought the old St. Luke's Hospital and is developing an innovative hub and collaborative space dedicated to helping not for profit creatives to work together, to improve the lives of children and families in the metropolitan St. Louis area. This once-neglected dividing line in St Louis is now being transformed into The Delmar DivINE. Maxine says, "This is joyful work. Dream the dream-- supreme!"
Maxine Clark's Inspirations:
-
"Your experience is so valuable to somebody else. There's always something you can do to strengthen your community."
-
"Look around at what interests you, whether its non-profit or volunteering and just meet people around it. Network!"
-
"I like to bring experts to the table, and I also sit at the table, to make sure we find solutions and continue to move forward."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.
Donna Apidone Interview: Popular NPR Host Now Helps New Audience Find Purpose
Diana Landau | June 06, 2023

This month Carl has a conversation with popular public radio host and talented interviewer Donna Apidone. After four decades in radio and most recently 21 years as host of CapRadio's Morning Edition, Donna is exploring her next stage of life on her own terms by writing and producing national content for "America's Heartland" and Next Avenue.org. Donna is also the author of two audio books, "Drive-Time Meditations" and "TransForMission", both on Amazon. She teaches classes and speaks to community groups on finding purpose. (We're still not sure when she sleeps.)
Donna grew up in Cleveland and by the time she was a teen, she knew she wanted a career in radio. At Ohio University, she worked at the student radio station, honing her skills and stoking her passion. After graduation she pursued her dream and eventually moved to California. She had a respected career in radio for 40 years and along the way interviewed Madeleine Albright, Linda Ronstadt, author Frank McCourt and more.
Her commitment to her work became a lifestyle, waking at 1:30am and getting to the studio by 3:00am. "You get used to it and once I stopped, trying to unload that schedule was just as hard as when I started doing it 21 years ago," Donna tells us. Now moving onto her new work path, she says, "I love interviewing people. It's my favorite thing to do."
Taking listeners around the country and the world with two hours of multi-faceted stories and commentaries every week can be all-consuming. Donna became drawn to meditation. "Meditation was not a way to escape but to keep me feeling grounded and I wanted to convey that to the listening audience." In addition to public television writing, teaching meditation and speaking engagements, Donna is also developing a new podcast around helping people find their core purpose. She says the best part of this new phase of life is "...living who you are in a way you've never been able to do before. I'm excited to see what's next!"
Donna Apidone's next stage life tips:
-
Retiring/transitioning: "Don't be afraid--there's so much out there that I hadn't even thought about doing and now I can explore it."
-
Timing: "Do it now, do not put it off for any reason. Life is short. We always say, some day I'll do that, in five years I'll do that."
-
Travel: "I love solo travel. Sometimes there are places and things that only I want to see and do. I put together my own trips and I always meet interesting people along the way. It's a great way to get to know yourself and what you are capable of doing."

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.