I Used to Be Somebody: (Un)Retirement Lessons Learned

Subscribe to the podcast on
Apple Spotify or More

Carl Landau Interview: Celebrating Episode #50 -- Our Host Reveals it ALL!

Diana Landau | December 14, 2021

In this last episode of 2021, we flip the podcast-- and Diana, Carl’s wife/content wrangler/blogger interviews the host. As she interviews Carl, they do a bit deeper dive into his childhood, his parent's divorce, the family barrel business started by his grandfather, his late-blooming teens, and his college years.
 
After a few marketing jobs post-college, Carl moved out to San Francisco in his early 20’s, landing a sales position with Miller Freeman, a B-to-B publishing giant (at the time). While working with exciting magazine titles like “World Coal”, Carl realized he could launch a magazine of his own. It also happened to be the early 1980’s in the Bay area, as coding and computers took off. At 26, he launched his first magazine, “Computer Language.” He then launched a magazine a little ahead of its time, “AI Expert.” (Artificial Intelligence)
 
After selling those magazines and taking a couple of years off in his first (un)retirement, Carl identified the craft beer and wine homemaking trends and launched “Brew Your Own”, “Brew Pub” and “Winemaker” magazines. After selling those magazines in the early 2000s, Carl saw that the magazine industry conferences seemed to be only for the big titles, when 95% of the magazine market was smaller, niche titles. (Think Concrete Today, VegNews, Backyard Poultry)
 
Carl launched the Niche Magazine Conference in 2007 producing hundreds of niche magazine seminars and conferences nationwide. He sold that company in 2019. As our audience knows, Carl started a podcast in 2020 during the pandemic, making himself the guinea pig for a show about people who had big-time jobs and now wanted to do something new in their Second (or Third or Fourth) acts of life. He also offers some insights into what it was like to launch the podcast and some news about the new future of the I Used to be Somebody show. Listen in to find out!
 
Carlism Trivia:
What question does Carl NOT ask podcast guests?
  1. What was the worst job you ever had?
  2. Can you summarize your (un)retirement in four of five words?
  3. What is your pickleball experience?
  4. How much did you weigh as a baby?
  5. What was your childhood like?
Email your answer to podcast@pickleballmediahq.com for a chance to win a free Pickleball Media hat.
• More about Carl Landau and the Pickleball Media Team
• Sponsored by Capital Advantage
• Sponsored by LoveMyHeartStudy.com
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
 
Tags:    blog   interview   unretirement   carl landau   anniversary   second act   podcast  

Pickleball Life Lessons with Mo

Carl Landau | August 10, 2021

 

Mo NardWe started our company Pickleball Media at the beginning of the pandemic. A weird time to start anything. But, I decided that I had to do something since I had just sold my business and came up with the idea of creating a podcast about Second Acts. I would be the guinea pig for this second act idea. To complicate the idea more, we wanted to incorporate our new love for the game of pickleball into the show. It all made no sense whatsoever but amazingly has worked out.
 
I enlisted my pickleball instructors Mo Nard and Reine Steel to help. Which one does???
 
Mo co-hosts my episode segment "Pickleball Life Lessons with Mo" and Reine created an amazing website for us (which she does in her real life).
 
Our segment "Pickleball Life Lessons with Mo" has been a huge hit. The funny thing is that people that don't know anything or care about pickleball love this part of the show. I just wanted to share 10 great segments. It's a fun listen. You can hear the friendship between Mo and I grow from week to week. Keep in mind it all began during the pandemic. We'd be 15 feet from each other on the end of the tiki bar each week. Oh, and we finally figured out how to use the microphones / recorder after about 20 episodes.
 
10 "Life Lessons with Mo"

We're here to confuse you
Mo wants to bring recess back in our lives
Are you feeling lucky?
Partner Up!
The life and times of Mo Nard
Mo'see up to the Line
Unwanted Advice!!!
Mo is Drunk!
Under the Lights!
Mo Likes to Hit People
 
If you want to hear all of the entire episodes just go here!

 

• Sponsored by: lovemyheartstudy.com or call (866) 955-1594
 
• Sponsored by The Monkey Creative: themonkeycreative.com
 
Carl Landau is the Creative Genius here at Pickleball Media. He is the former Grand Poobah at Niche Media. 

 

Tags:    blog   interview   mo nard   pickleball   life lessons   website   second acts  

Susan Stewart Interview: Do it, Don’t Wait! One Life!!!

Diana Landau | June 22, 2021

 
When you meet Susan Stewart, you think right away that you must be friends. She really cares about people. A former golf prodigy then pro, a colleague along the way saw her promise and helped her build her resort merchandising career. Then in 2017, tired of corporate life, she risked it all (her wife was very supportive) and started her own retail store in 2017. Strapping sells funky, kitschy, relevant, irrelevant, unusual items and it’s been a big hit with two stores and a thriving online business.

 

Susan has a successful business in a neighborhood in a transition with a long history but no surprise--she has become a community leader and advocate. She's advocate for everyone! She just opened in her second store during a pandemic—and she’s excited about it! (You’ll see in the podcast episode.) She is inspiring and inspires others with her infectious energy.

 

This budding yet savvy entrepreneur grew up in Hudson Valley in New York. Her parents were chefs and eventually the family moved to Palm Springs. As a child, Susan loved golf. After high school she had a job with Paramount Studios as a runner, meeting Frank Sinatra, Bob Hope and one of her golf heroes, Arnold Palmer.

 

A couple of careers later, Susan decided to go for it. “In January I had the idea, in February I found the space, in March I got the key and in April I opened!” she says. “I’m a doer. I think most entrepreneurs are. You jump in with both feet!” Now she is a successful shop owner who really views her business as a way to be an integral part of the community. Susan is hoping to hire some extra management and play a little more golf, looking for that sustainable life balance.

 

Susan’s advice on becoming an entrepreneur in your Second Act:
  • “Failure is okay, it brings you to where you are.”
  • “People always ask me; how did you pay for this? Be prepared that banks aren't going to loan you the money.”
  • “Entrepreneurship is not for the faint of heart. You have to be adaptable. You have to really see your failures and grow from it.”
  • “You don't know that you don't know something until you (eventually) know something!”

 

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.

 

Tags:    blog   susan stewart   interview   unretirement   golf   retailer   lgbtq   second act   third act   entrepreneur  

Cinde Dolphin Interview: Queen of Positivity!

Diana Landau | May 18, 2021

 

Episode 30 Cinde Dolphin - Big Time Coors Beer Exec Turns Unlikely Entrepreneur

Carl interviews Cinde Dolphin this week live in the Landau Tiki Bar. She had a big-time career in Marketing for Coors for 28 years, then transitioned into public relations and social media in California. Along the way, Cinde had four battles with cancer—that spurred her on to become a first-time entrepreneur in her 50’s to invent a medical equipment product to make her life and those around her better. (It’s a common theme with Cinde, you’ll see.)
 
Cinde mostly grew up on the sunny beaches of Southern California and despite some challenges at home became determined at a young age to be a positive person and an agent for change. After college in San Diego, she was hired by United Way to work in public relations. “It was worthwhile and so inspiring,” Cinde tells us. She was eventually hired away by Coors and had a great career in Marketing for them. She worked all over the country. “I had a lot of fun!” Cinde says of that time.
 
When Coors was merging with Miller, she knew it was time to do something new but wasn’t ready to be "done" with working. Cinde decided to make a change after 28 years and moved to Sacramento, California. She squeezed in a fun "gap" year and then worked her industry contacts and started up a PR and social media agency for California winemakers. 
 
While still at Coors, Cinde fought her first battle with cancer. After the third cancer diagnosis many years later, she saw a void in the medical supply industry. At the time, patients after surgery had external drains attached to them—by safety pins! (A 50-year-old practice.) Cinde invented a special "apron” of sorts that is much more convenient and comfortable for patients. It’s been tested at University California, Davis Medical Center and launched Cinde’s new career as an entrepreneur/inventor. She's also been in remission now for eight years.
 
In Cinde’s spare time, (she enjoys hang gliding and rock-climbing too), she has made three trips to Africa in the last five years to work with women in Kenya and Tanzania to start their own small businesses, so they can support their families and pay school tuition. “It was a life-changing experience,” Cinde says of her first 3-month trip to Africa. “Now these women are entrepreneurs. I am still close to those women.” Cinde loves volunteering and is doing as much as she can. “When you volunteer you have to learn how to be a team player, not the boss, not micro-managing—and it brought a lot to me personally to be just someone who helps. It’s a great life lesson and I’ve made some great friends along the way.”
 
Cinde’s advice on starting a business as a Boomer:
  • “Find a tribe to help you get through it. I found a co-working space with other startups, we help each other. It’s a good kind of camaraderie.”
  • “Contact a Small Business Development Center. They had so many resources to help me get started.”
 
Her life advice:
  • “Identify something that is not already being done and make that your signature in the world. I have found a way to distinguish and make it a legacy. It’s rewarding!”
  •  “The shoe can fall at any time, so maybe that’s what makes me a little risk-involved, I can afford to take chances. It makes me appreciate making every day special.”Check Out More Super Fun Unretirement Ideas
 
• More about Cinde Dolphin: https://medicaldraincarrier.com/news/

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.

 

 

Tags:    blog   cinde dolphin   interview   coors   executive   cancer   second act   entrepreneur   boomer   marketing  

Chris Welles Interview: Out of Africa a Second Act Found Him

Diana Landau | March 16, 2021

 

In this episode, Carl talks with Chris Welles, the Founder and President of American Rhino, a successful apparel and home goods brand. The company is so much more than t-shirts, canvas totes and hand-painted trays depicting zebras, however. Thanks to Chris and his vision for the business, which donates 10% of every sale back to Kenya, American Rhino is the new business model for a purpose-driven fashion business that supports Kenyan land and wildlife conservation, as well as the local communities.
 
Chris founded the company a little over four years ago. Yet the seeds of this new entrepreneurship began with a family trip to Africa on a safari in 2008. Chris was an executive recruiter at the time, living in Boston. He says the trip was transformative for him and his family. In 2010, Chris and his oldest son returned to Kenya, as they were invited to participate in the Rhino Charge, an annual off-road motorsport competition raising funds for rhino and wildlife conservation. As the only American team in the race, they were known as the “American Rhinos” and he outfitted the team with hats and t-shirts emblazoned with a red, white and blue rhino logo designed by his son.
 
So how does a vacation inspiration turn into a business? “We didn't do well but we had a blast,” Chris told us. He said they never had a chance at winning the competition but the requests for hats and tees with their logo kept coming. “We had no clue on how to make it (apparel) or market it or any of that stuff. That was part of the fun, figuring all that out.” Rather than having the items made in the Far East, they made a decision that their goods would benefit East Africa. “Early on we thought, let’s find a way to make our goods in the areas of the world that we are supporting.”
 
Chris started knocking on doors, looking for opportunities. “I asked a lot of questions.” Meeting initial resistance, he kept going back and eventually made agreements with African companies to produce their goods. Pre-COVID, the company had 4 seasonal stores, a retail store in Boston plus online sales and has done pretty well. They are poised for growth.
 
The most meaningful part of this journey for Chris was creating the American Rhino foundation to raise funds to protect the endangered species. When he first met the “Rhino Rangers”, they had little in the way of gear and supplies to protect the black rhinos in the Masai Mara Reserve from poachers. The foundation has given several grants for uniforms, camping gear, vehicles, etc.
 
FACT: 25% of all new companies are started by Baby Boomers.*
 
Carl asked Chris if he had advice for Boomer entrepreneurs. “It’s been a blast. It is certainly daunting. As Boomers we’ve all figured out how much money we have left and it’s a little scary investing your money in a startup. But it’s so rewarding."
  • "Make sure you are really enjoying it."
  • "It’s important to have some kind of mission behind it, not just making as much money as possible."
  • "There are so many reasons to say no. Find the one good reason to do it and go for it! "
 
*Guidant Financial Survey
• For more information about Chris Welles and American Rhino: https://americanrhino.com/
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
 
Tags:    blog   interview   chris welles   rhinos   second act   unretirement   foundation  

    Categories

    Show All (9)
    (un)retirement (0)
    2022 (0)
    adversity (0)
    advice (0)
    ageism (0)
    Alan Newman (0)
    andy levine (1)
    andy robin (0)
    Anheuser Busch (0)
    anne da vigo (0)
    anniversary (1)
    Arnold Schwarzenegger (0)
    artist (0)
    ascenium (0)
    attorney (0)
    author (0)
    baby boomer (1)
    baby boomers (0)
    baking (0)
    banking (0)
    barry pincus (1)
    bary pincus (0)
    baseball (0)
    baseball cards (0)
    basketball (0)
    best-seller (0)
    bestseller (0)
    bestselling (0)
    best selling (0)
    bestselling author (0)
    Blog (0)
    blog (7)
    blog (0)
    Bob Franceschelli (0)
    bob tuschman (0)
    Bob Tuschman (0)
    bonus episode (0)
    book (0)
    boomer (2)
    bo sacks (0)
    budget (0)
    business tips (0)
    caffeine (0)
    cancer (1)
    career (1)
    carl landau (1)
    Caroline Ceniza Levine (0)
    ceo (0)
    CEO (0)
    CFO (1)
    cfo (0)
    challenges (0)
    changes (0)
    charity (0)
    chef (0)
    Chris Farrell (0)
    chris welles (1)
    cinde dolphin (1)
    club change (0)
    coffee (0)
    coffeehouse (0)
    collector (0)
    collegescholarship (0)
    comedy (0)
    comfort zone (0)
    community (0)
    content marketing (0)
    coors (1)
    Corky Logue (0)
    crazy money (0)
    cycling (0)
    Dan Blank (0)
    Dan Kennedy (0)
    dartmouth (0)
    dealers choice (0)
    Debb McColloch (0)
    debb mccolloch (0)
    Deborah McColloch (0)
    Detroit (0)
    devon zagory (0)
    director (0)
    Doctor Who (0)
    documentary (0)
    Donald Trump (0)
    dream job (0)
    dreams (0)
    Dr James Beckett (0)
    Duke (0)
    Ed Casey (0)
    editor (0)
    embracing change (0)
    entreprener (0)
    entrepreneur (0)
    entrepreneur (3)
    entrepreneur (0)
    episodes (0)
    Exec (0)
    executive (1)
    EZ Pawn (0)
    facebook (0)
    farm to table (0)
    film (0)
    finance (0)
    finances (0)
    financial advisor (0)
    financial planning (0)
    financial security (0)
    food (0)
    food network (0)
    Food Network (0)
    foundation (1)
    future (0)
    General Manager (0)
    Georgetown (0)
    Giants (0)
    giants (0)
    golf (1)
    grace (0)
    halloffame (0)
    henry schulman (0)
    high times (0)
    hope (0)
    horses (0)
    housing (0)
    humor (0)
    hypnotherapy (0)
    improv (0)
    interview (7)
    interview (7)
    Interview (0)
    investor (0)
    Jack Gallagher (0)
    Jill Baker (0)
    jim roddy (0)
    joan ryan (0)
    Joan Ryan (0)
    job (0)
    joe pulizzi (0)
    journalism (0)
    Kerry Hannon (0)
    Larry David (0)
    law (0)
    legend (0)
    lessons (2)
    lgbtq (1)
    licensing (0)
    life lessons (1)
    life of freedom (0)
    local (0)
    luck (0)
    magazine (0)
    magazines (0)
    major league (0)
    marketing (2)
    mark shaiken (0)
    Mark Shaiken (0)
    meditation (0)
    Melissa Davey (0)
    memoir (0)
    mental health (0)
    merchandise (0)
    michaela oconnor abrams (0)
    michael clinton (0)
    Michela OConnor Abrams (0)
    Midtown (0)
    mike branon (0)
    mike drak (0)
    mike krukow (0)
    Mike Murphy (0)
    mini-retirement (0)
    moira mcgarvey black (0)
    mo nard (1)
    music (0)
    naps (0)
    naps (0)
    NBA (0)
    new beginning (0)
    new year (0)
    nonprofit (0)
    novel (0)
    NYU (0)
    painter (0)
    passion (0)
    passions (0)
    patrick mulvaney (0)
    paul ollinger (0)
    performer (0)
    philadelphia (0)
    photography (0)
    pickleball (1)
    pilot (0)
    pivot (0)
    podcast (2)
    poetry (0)
    Political Campaign (0)
    power nap (0)
    Princeton (0)
    Professor (0)
    publishing (0)
    quotes (0)
    rancho la puerta (0)
    real estate (0)
    rebellious (0)
    recap (0)
    recession (0)
    redemption (0)
    resolutions (0)
    restaurateur (0)
    retailer (1)
    retiree (0)
    retirement (1)
    retirement association (0)
    retirement plan (0)
    rhinos (1)
    Richard Turner (0)
    richard turner (0)
    risktaker (0)
    Risk Taker (0)
    robin pajaro (0)
    sacramento (0)
    Sacramento (0)
    sacramento (0)
    san francisco (0)
    san francisco giants (0)
    scott miller (0)
    second act (9)
    second acts (1)
    serial entrepreneur (0)
    Silicon Valley (0)
    small business (0)
    Small Business (0)
    smart living (0)
    socal (0)
    soul (0)
    sports (0)
    stand-up (0)
    Stanford (0)
    star of the week (0)
    steven petrow (0)
    success (0)
    superfan (0)
    susan stewart (1)
    task list (0)
    texas (0)
    the tapas life (0)
    third-act (0)
    third act (1)
    time management (0)
    time tracking app (0)
    Tim Jordan (0)
    toastmasters (0)
    top 10 list (0)
    transformation (0)
    try new things (0)
    UC Berkeley (0)
    unretired (0)
    Unretirement (0)
    unretirement (6)
    unretirement (6)
    update (0)
    vacation (0)
    val haller (0)
    vice president (0)
    volunteer (0)
    walk on (0)
    website (1)
    WNBA (0)
    work (0)
    working (0)
    world series (0)
    worst jobs (0)
    writer (0)
    writing (0)
    yoga (0)
    zen (0)