Carl interviews Doug Villhard, a former software company president and co-founder, entrepreneur, investor, philanthropist, author and now a professor teaching entrepreneurship at the Olin Business School at Washington University in St. Louis. Doug was only 49 when he and his partner sold their company for $30 million. He had started his side-hustle--teaching--years earlier and is very happy in his new career. He has 400 students each year, full of bright ideas and eager to learn how to create, launch and manage their own companies. "I teach them to continue to be curious and look for problems to solve in life and work. I encourage students to innovate and take risks." Doug is also the author of the recently published Company of Women, a fictional story based on the life of E.G. Lewis.

Doug grew up in a family of five in St. Peters, Mo. His mother was a teacher with very high academic standards and his father was an engineer. "I thought you were supposed to get straight A's and listen to your parents. I didn't know there was any other path!" Doug tells us. "I was a little Eddie Haskell-ish--good with adults and a little mischievous behind the scenes."

After college, in 1995 Doug landed a job with Disney Interactive in their online division. He says he loved that job and learned a lot. Years later, when he was married with a child on the way, took a job with the St. Louis Post Dispatch in St. Louis, working on their website. where he met Matt Coen, his future business partner. Doug ran various software companies and then Doug and Matt co-founded Second Street Media in 2007.

At Second Street, they focused on how to draw big audiences and then create layers of products and services around them. (Hint: Kids and pets are huge!) "Second Street is where I really learned to listen to the customer. It's the whole trick to being successful in business." (Full disclosure: Carl worked with Second Street for about a year and sold his company to them.) Carl talks about how much he admired the company culture at Second Street. Doug says, "I don't know how you can be successful without a great team behind you."

Jawdropper: When their kids were in school, the nearest Catholic high school was 45 minutes away. So with no blueprint (the last school was founded 80 years earlier) Doug and his wife Diane actually founded a Catholic high school in their area. "It was 1400 families--a whole community came together, " Doug adds.

Since Doug had already started teaching entrepreneurship at Washington University before the company was sold, he easily transitioned to his full-time second act "Teachers get summers and holidays and breaks, so for me there is still time to travel with my wife", (you'll have to listen to the podcast to hear about their unique travel strategy), Doug tells us. "And I just wrote a fictional book based on E.G. Lewis, the biggest magazine publisher in the world in 1904. He was a huge proponent of women's right to vote."

Doug Villhard's 7 Tips on Being a Successful Entrepreneur for Your Second Act:

• All businesses solve a problem.

• Keep listening to your customers.

• You have to be selfless for it to work.

• Ask yourself: Are the customers happy? Are your employees happy? Are your loved ones happy?

• Getting involved with younger people is invigorating and broadens your perspective.

• Never before has it been so easy to have a side-hustle. There are so many ways to put your toe in the water!

• Don't sit around trying to make the Second Act perfect. It's impossible. Just run some experiments and try little things until you find what you want.

• More about Doug Villard -- Book Author, Professor, Investor

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   doug villhard interview   unretirement   (Un)Retirement   entrepreneur  

Carl interviews successful entrepreneur Ted Bahr. This is an engaging interview about what it’s like to be an entrepreneur and then starting a cool second act. Carl met Ted in San Francisco, in the heady 1980’s when the computer age was taking off and magazine publishing was at its zenith. In his career, he launched dozens of new magazines, online properties and events. In 2017 he sold his company, BZ Media, and now owns an art gallery—more about that later.

Ted grew up in Westchester County in New York. He said his family lived the typical suburban life. In his teens, he “….rebelled with enthusiasm!” he tells us. After college he worked for one of the biggest names in publishing, Ziff Davis in NYC. After selling advertising for Car and Driver magazine and then helping with launches of some high-tech magazines, he was transferred to San Francisco.

In his 40’s, Ted had a wife and three kids and was entrenched in a very prestigious position with Miller Freeman in the corporate publishing world. He says he felt like he was losing the ability to be an entrepreneur. “I wanted to be the guy at the top. You know, the guy with his own business.” Ted made the bold move to leave and start up his own company. “It’s the entrepreneur mindset. Intellectually you know you are taking risks but emotionally you are positive you can do it.” (Never mind the 18-hour days and the naysayers!)

Ted and his business partner Alan Zeichick grew BZ Media, a high-tech media company, to 28 employees. The company produced technical conferences and expositions in a variety of fast-growing markets. They published SDTimes, the leading magazine for software development managers and produced SPTechCon, AnDevCon, Big Data TechCon and many more. BZ Media also launched InterDrone, the largest conference and expo for the commercial drone industry in the world in 2015. In 2017, Ted sold all the properties.

Here’s another Ted twist: He had always had a keen interest in the music of the 1960’s since his time in San Francisco, where he saw Big Brother, Quicksilver Messenger Service, Country Joe and the Fish and many others. And he avidly collected psychedelic rock posters from that period. At BZ Media, they had bought a big space and he had the idea to create a gallery to show his art/posters. The response was so enthusiastic that after he sold the company, he opened the Bahr Gallery in Oyster Bay, New York, selling high-end rock artwork and now has an online website as well. (Perfect for Baby Boomers who remember that time well and now have disposable income.) Ted enjoys connecting with lots of interesting people, hearing their stories and holds periodic exhibitions as well as lending his art to museums. Fun fact: Ted sold an Elton John art poster to Bernie Taupin! Ted is an inspiration—still following his passions with great success.

Ted Bahr’s (un)retirement tips:

• “Create a F*@# it List, not a Bucket List. So many voices in our heads saying “You SHOULD do this. If you're not interested in doing whatever it is, don’t do it. That’s OK!

• "Do what you love with people you love for as long as you can. Decide if you want to deal with employees. Decide if you want to work with people—retail or behind the scenes? Do you want to be on the clock or set your own hours?

• More about Ted Bahr

• Sponsored by Capital Advantage

• Sponsored by How to Retire and Not Die

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   ted bahr interview   unretirement   (Un)Retirement   art gallery   entrepreneur   rock  

Carl interviews Denise "Larana" Cerreta this week. Larana is author of the new book, "The Dead, The Rose and My Yellow Brick Road" and at age 61 is on her fourth (or is it fifth?) act. In addition to taking off a year to follow a Grateful Dead tour and writing about it, Larana has had a successful acupuncture practice, a very unique cafe, founded a global non-profit foundation and most recently has opened up an apothecary in Canton, Ohio. "I march to my own drum and follow my passions!" she tells us.

Larana grew up in Canton with a very large Italian-immigrant family on both sides. Lots of cousins, great food and holidays were a big part of her childhood. "I didn't realize how special that was until I got older," she tells us. As a teenager, she was always inquisitive and cared deeply for humanity. These qualities were woven into her career paths.

As an adult, she owned a successful acupuncture practice in Salt Lake City. (Fun fact: Acupuncture helps with pickleball injuries!) Larana says she felt privileged to help so many people. She closed the practice when she was 41 and took a leap.  She wanted to do something new and she started a cafe. "With lots of trial and error, I wanted to provide a way for people to eat good, organic food within a community." Larana was a pioneer in the "pay what you can" movement, where customers paid what they felt they should or could. (The CEO of Panera was so inspired by her example that he tried it at Panera with the "Pay What You wish" program in 2010). In 2017, her One World Everybody Eats Cafe received the James Beard Foundation Award for Humanitarian of the Year.

Food insecurity affects 800 million people globally. At the same time she was running the cafe, Larana says her heart opened again and she knew what to do next. She started a non-profit foundation called "One World Everybody Eats" to help others launch their dreams of building community through providing good, organic food. She envisioned One World Everybody Eats cafes to create spaces where people come together, eat in dignity, and form strong bonds that foster an interconnected community. Now (un)retired from the organization, she says they continue to hold inspiring annual summits for the cafe owners around the world.

On a spiritual journey to Santa Fe, Larana decided to change her name from Denise to Larana. "I found my new self," she says. She always wanted to follow the Dead and Company (formerly Grateful Dead) on tour, so she decided to embark on a "Celebration of Life" tour at the age of 57 and give herself that gift. 

Always an inspiring, creative entrepreneur, Larana has now opened Miss Larana's Alchemical Apothecary in downtown Canton. Customers can create personalized skincare and beauty products using organic ingredients and essential oils to blend lotions, lip balms, bath orbs, and more. "I feel like I have an 'Aha!' moment every day. It's important."

Larana's (Un)retirement Advice:

• "I like the lottery theory: Think about what you would do if you won the lottery and then do it! It gets fear out of the way and cuts to the center of what you really want."

• "Don't talk yourself out of crazy ideas that come to you. It can be a good thing."

• "Health is so key! Yoga is really important as we age for flexibility. I also recently bought an electric bike and now ride 20 miles a day. I feel so invigorated!"

• More about Denise "Larana" Cerreta

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   denise cerrreta interview   larana day interview   chef   author   unretirement   james beard award  

Carl interviews former pro-wrestler Neil Haley, who pivoted to teaching after retiring from the wrestling entertainment world. Turning 50 soon, Neil is now experiencing a "rebirth" with a whole new media career. (I'm perfect for the I Used to be Somebody podcast, he tells Carl.) Neil has had a unique life path and he shares what he's learned from his past experiences as well as his enthusiasm for his new adventures in media now. He has a very popular "Neil Haley Show" podcast/radio show that airs 7 days a week in more than 180 countries and is syndicated in 150+ stations.

Neil grew up in the Pittsburgh area as an only child. His father went to MIT and landed in the corporate world, his mother worked at a university. Neil is 6 ft. 10 inches tall, so his childhood years were not always easy for him. Neil says that being a 6 foot, 4 inches tall high school freshman then was "....not the same as growing up tall today. It was odd to be so tall in the '80's. People didn't accept anyone that was different in those days."

After playing basketball in college, Neil began pro wrestling at the age of 23. He was known as "Neil the Real Deal", "Future Shock, "The Giant Warrior" and others. When he decided to retire, it was not so easy. " You have all these accolades and then it's different," he tells Carl. "Now they have great programs and training facilities for wrestlers who are moving on, I didn't have that." But he did take away some very transferable skills from the experience.

"I learned ideation, creativity, and storytelling from wrestling." After teaching 4th and 5th graders and middle-schoolers, he says, "Teaching was a stretch for me but it was still performing," he observes. He tells Carl that he really enjoyed inspiring his students in new ways.

Neil made the transition to multi-media giant by inspiring his clients with that same zeal. He had learned storytelling and hosting TV shows in wrestling, and took it further with social media, celebrity endorsements, his podcast/radio show, and as a full-on brand agency, "The Media Giant." He plans to keep loving what he's doing and working for a long time. (His father didn't retire until 83.) "Who knows? By the time I'm 80 or 90, that'll be the new 60!"

(Un)Retirement advice from Neil Haley:

• You have to use your transferable skills to move to the next career."

• "Find the right experts to help you."

• "Educate yourself as much as possible and spend some time studying thought leaders."

• "Develop a daily routine. And it's important for entrepreneurs to also schedule an end-of-day time on their calendar!"

• More about Neil "The Media Giant" Haley

• Sponsored by: How to Retire and Not Die

• Sponsored by: The Monkey Creative

• Sponsored by: Capital Advantage
  

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   interview   Neil Haley   pro-wrestling   Neil the Real Deal   multi-media giant   unretirement  

Carl interviews one of the Founding Fathers of the (Un)Retirement Movement, Richard Eisenberg. Rich spent 40+ years as a personal finance reporter, editor, writer, producer and popular podcast host. He worked with organizations such as Money Magazine, People, Good Housekeeping, Yahoo, CBS Money Watch and most recently with PBS's Next Avenue. Rich just "unretired" in January 2022, and shares some lessons learned about having a second act.


Rich grew up in the New Jersey suburbs. He was always a curious, studious kid, he says. He became editor of his high school newspaper and also worked at the school's radio station. After graduating from Northwestern, he pursued his passion for journalism. "One of the reasons I wanted to be in journalism was because I wanted to be helpful and useful to people in some way." Also interested in pop culture, Rich's first job out of college was as a fact checker for People magazine. Rich's career took him from that position, to becoming a reporter, Senior Editor, then Washington correspondent and Executive Editor for Money Magazine and others.


During his career, he worked remotely and was an early adopter for working with people all over the country, from his home office. "I didn't have any problem with it," he tells us. Now, Rich is still writing a column and hosting a podcast, writing book reviews for People, plus volunteering and pursuing other opportunities such as getting involved in a NYU student program on digital media and book publishing. Carl asks Rich what he's learned in the last 9 months. "I'm still writing, but trying some new things and liking the mix of the two. So far, so good!"

Richard Eisenberg's (Un)Retirement Advice:

•  "Until you're actually in it, (unretirement) you can't know exactly how it will be. Maybe the scariest part will be having a blank calendar with nothing filled in on it. So you'll need to figure out how much you want to fill it up. Some people will want to have stuff every day. Some people may want lots of free days. You have to spend some time thinking about how you want to spend your time."

• "Don't be scared-- realize you are going to make some mistakes. There's really no right way to do it."

•  On becoming too busy: "Saying 'No' to opportunities can make you feel uncomfortable sometimes. There's an adjustment period."

•  "People need to be able to find meaning and purpose in their lives--whether it's part-time work, or volunteering, or spirituality, but they have to have a reason to get up in the morning. Sometimes they're following a passion, or seeing a need, and then finding a way to serve that."

• More about Richard Eisenberg

• Sponsored by: Capital Advantage

• Sponsored by: How to Retire and Not Die

• Sponsor by: The Monkey Creative

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   interview   unretirement   Richard Eisenberg   journalism   executive editor   People Magazine   PBS   Money magazine