Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
The best part of my new gig is the actual interviewing of the guests. Because of the pandemic almost all my interviews are done via an online recording service. My favorite part of my weekly conversation is actually after I stop recording and talk to that week's guest for a few minutes. The guest can relax and usually will talk about something personal or something really funny that they publicly don't want to say.
This week I was talking to Barry Pincus who is highlighted in this week's newsletter. I was telling Barry that if I wasn't doing this new gig, I would never have met him or the other really cool guests we've had. I even look forward to doing the prep for the interviews every week and learning something new from each guest.
After 8 episodes, I’ve: laughed so hard with Joe Pulizzi, the godfather of content marketing; met best selling author Moira McGarvey Black: reunited with former high school friend Bob Tuschman about his Food Network days: met (in person, at a distance!) hometown Sacramento hero Richard Turner; conversed with pioneering sports columnist and book author-- the legend Joan Ryan: learned from media giant Michela O'Connor Abrams about how to deal with tough life events; and relived my sports dreams with author and all around good guy Jim Roddy.
And then amazingly-- I just interviewed one of my personal heroes. Former SF Giants' star pitcher and broadcast royalty Mike Krukow is my guest for next week's episode. I was an awe-struck, nervous fan!
I feel so lucky these days. And have learned to challenge myself and of the power of doing something new and putting yourself out there!
In Episode 3 of our podcast, I Used to be Somebody, Carl talks with Bob Tuschman, former Food Network Senior Vice President and General Manager. (And many other cool job titles, as you will learn when you listen.) Bob realized even as a kid, he knew when he grew up he wanted to be part of the entertainment world.
To say Bob worked his way up to the top is an understatement! He seized the opportunity to work for research on a movie that Diana Ross was producing. Bob worked his way up there, eventually becoming Diana’s personal assistant and traveling the world with her.
After a short gig as an agent for actors, he returned to work for Diana when he again was presented with a new opportunity—to work as a producer for Good Morning America with ABC. Bob loved the work and advanced quickly in six years.
Then it happened. While riding his bike in NYC, Bob was hit head on. He says of that time, “You can do everything right in your life and play by the rules and then get hit by a car tomorrow.” The experience made him really think hard about what he wanted to do in life and realized he wanted to try something new.
Bob left GMA and took a position as Executive Producer with this new start-up called the Food Network. The network had little budget and had been largely focused on “how-to” and learning shows. The network moved toward entertainment and the rest is well known. Bob oversaw shows featuring Guy Fieri, Giada, Ina Garten, Bobby Flay and more. (Fun Fact: Their surveys and research showed that many people watching the shows don’t even cook!)
As the industry changed and more than 16 years with the Food Network, Bob wanted to try something new again—but he knew he didn’t want to work every day. He did not, however, create the typical “bucket list”—he made it into so much more. Bob created three lists in order to make this next phase of life successful: Curiosity, Adventure and Service. Under each category he listed all the things he’d like to accomplish. For example, Curiosity might include learning a foreign language. Adventure might mean biking across Italy. Service encompasses ways to service your community and make the world a better place. How could he do more meaningful work and get paid for it at the same time?
Bob had always wanted to teach and is now a professor at NYU/Stern and loving it. Some of his best advice to his students (and all of us, really): “Take any door that opens and walk through it. If you work hard, people will help you to succeed.”
For the full interview, listen to I Used to be Somebody, Episode #3 with Bob Tuschman. For listening details go to our website!
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the I Used to Be Somebody weekly blog.