I Used to be Somebody cover art

Living the
(Non) Retirement
Good Life

There are millions of you just like me.

Baby boomers who had fulfilling, interesting careers and don't want to stop working, but want to do something new and more fun! My new podcast "I Used to be Somebody", will tackle it all... the good... the bad... the serious... the not-so-serious... This isn't your standard "Life After Retirement" advice. We'll get real in weekly conversations with entrepreneurs, corporate types, creatives, and eccentrics about how they've built their (non) retirement good life. So you can build yours. And answer the question: how do you play Pickleball?

E-newsletter icon Newsletter Debut — Summer 2020

Podcast icon Podcast Debut — September 2020

Your host Carl Landau

I Used to be Somebody, the Podcast

I Used to be Somebody is my new podcast, launching in September 2020. It's my journey through reinventing myself in this older body but hopefully wiser mind.

I've been talking to dozens of recently "retired" entrepreneurs / execs about what their journey was like. Retirement sounds easy, right? But for someone with a big career, it was a huge part of who they were. Next steps aren't so easy to figure out.

Each episode I'll interview really cool "retirees" who are tackling something big, new, and rewarding. I'm less interested in what they've accomplished than how they got there. How did they figure out what worked to bring them satisfaction? Were there any wrong turns in their journey? What have they learned about themselves in the process?

So, I'm basically the guinea pig for this project as I try to figure it all out, using these conversations to help me chart my own path. And one thing I Used to be Somebody won't be...is boring! So much of what I've read about retirement is the same old stuff they were saying 25 years ago. I guarantee new insights and 100% fun. I'd love to hear from you!

I Used to Be Somebody: (Un)Retirement Lessons Learned


Carl Diary #2 - Bring on the Nostalgia

Posted by Carl Landau on 8/11/2020
I've been connecting with a bunch of people from my past. It's been easy to find some folks, harder to find others, and fun all the way around. I've probably reached out to about 20 old friends and had some great conversations - including the one with my best friend from when I was five years old.


Naps vs No Naps… the Great Debate

Posted by Diana Landau on 8/10/2020
Some of the most notable people in history took naps. What options are the best and will it negatively impact a good night's sleep? The research we've found really surprised us.


20 Strategies for a Successful (Non) Retirement

We'll tackle it all on I Used to be Somebody — the good... the bad... the serious... the not-so-serious... everything you need to build your Non-Retirement Good Life. Tons of more ideas to come your way soon!

  1. Developing a routine (even though you don't have a real job). Routines = getting stuff done!
  2. Writing a business plan for your "second act". Be accountable.
  3. Naps? Pro or Con? Where do you stand?
  4. Financial planning for retirement. It's just math — get the facts, without the fear.
  5. Pushing beyond your comfort zone. New hobbies. Joining clubs. Traveling to new countries.
  6. Staying up with technology. New smartphone. Smart TV. New apps. New podcasts.
  7. Give your life partner some alone time — a win, win, win, win, win.
  8. Making new friends & rekindling old ones. (This is tough after a "certain age". )
  9. Get out and move somewhere new! Rent a place for 2 months somewhere cool. Get a new view.
  10. You're not the boss anymore! Tips for getting used to it — your life partner will appreciate.
  1. Do new stuff. Never cooked? Never baked? Here's a recipe. Here's a pan. Start.
  2. Yelling stuff across the house at your life partner when neither of you can hear? Pro or Con?
  3. Single and looking for a partner? Online dating and becoming a "joiner" to meet people.
  4. Have a Bucket to-do-list. How about one a year that you actually do? (i.e. See all 30 MLB ballparks in a year.)
  5. Financial Advisors—How to pick one and keep them accountable.
  6. Are you a pet owner? Try not to become totally weird.
  7. Learn all about baby boomer solo travel.
  8. Create a separate workspace for you and your partner. Harmony for all!
  9. Volunteering. You've reached the no-excuse zone.
  10. Health. Keep moving! It's the key. (How about Pickleball?)

And Much More...

Why I Don't Believe in "Retirement"

My wife said, "You know, the day after you stop working it all goes away." I didn't really know what she meant. She went on to say that all the emails and phone calls come to a full stop. All the people you worked with and the industry you helped lead goes away. Your life changes and it will all move on without you.

When I announced to my family and friends that I'd sold my company their first words were "Wow, congratulations! You're retiring!" I started my first business at 26 and spent a career working really hard on my own terms. It was somehow insulting to say "Hey, you're done!" I knew I didn't feel that way.

It got me thinking: what would my next step be? Sure, I can take life a little easier now. I'm looking forward to spending more time with my wife, family and friends. We'd like to take some cool vacations (post-virus).

One thing I started doing about a year ago was learning to play Pickleball. I had never heard of it before. It's a healthy, fun, social outlet. Everyone playing Pickleball is enthusiastic and welcoming. As I play and meet new people, I've begun to figure out what I want to do next. I want to keep working—just in a different way.

What the Heck is Pickleball?

  • One of the fastest growing sports in the U.S. today (650% increase in 6 years.)
  • 5 million people in the U.S. are now playing!
  • No pickles are used. And it's super-fun!
  • It's a cross between tennis, racquetball, badminton and ping pong.
  • Easy to learn. All ages, skill levels can play.
  • Inexpensive and requires no special gear. Just a paddle and a whiffle-like ball.
  • Healthy, super social, low-impact exercise for older adults.

Pickleball is a sport for everyone!

Meet the Team

Meet the team at Pickleball Media. Our motto? "If it's not fun, we don't do it!"

Photo of Carl Landau

Carl Landau is our Creative Genius / Entrepreneur and the host of the I Used to be Somebody podcast. He launched his first magazine at age 26 and went on to publish 5 successful niche magazines. He didn't stop there! He created hundreds of Niche Media live events across the U.S. You know what happened next… he sold that company to start a podcast! An avid SF Giants fan, Carl's 15 minutes of fame took place in the mid-1980s when he launched his "Buy an Ad, Get a Cat" ad campaign.

Personal Pickleball Trivia: Carl has recently learned that you're not allowed to jump over the net after a pickleball victory, which fortunately for everyone doesn't happen very often.

Photo of Diane Landau

Diana Landau is the Content Wrangler for Pickleball Media. As a former corporate Sales & Marketing hack, she came to realize that bigger is not always better. She then found her passion in writing. For seven years Diana wrote/edited/managed the Niched Out News weekly blog. She is now enthusiastically diving into the worlds of podcasts and pickleball. Diana loves to cook and believes she can solve all the world's problems by making a great dinner.

Personal Pickleball Trivia: Diana promises to try her best to "stay out to the kitchen" when playing pickleball.

Photo of Bekah Darksmith

Bekah Darksmith is Pickleball Media's Jack of All Trades. She's coming up on her 25th year in publishing, running marketing & communications strategy for mid-size organizations. Bekah does a little bit of strategy, adds a healthy dose of marketing savvy, and is the team's sounding board on all things content. Bekah is a fairweather Giants fan with strong opinions on players she doesn't know, based on personal characteristics that have nothing to do with baseball (e.g. "I don't like his face!"). She also laughs at all jokes, funny or no.

Personal Pickleball Trivia: Bekah is a future pickleball superstar ("I guess I need to buy a paddle first?")

Photo of Vince Ridley

Vince Ridley is called "Big Brain" at Pickleball Media. He's our numbers guy. He's spent a lifetime in media at the senior level with Extension Media, Miller Freeman, CMP and Paperloop.com. With exec roles in marketing/sales/ business development, Vince's special sauce is building audiences. He lives in San Francisco, enjoys hanging out with his three kids and coaching little league baseball.

Personal Pickleball Trivia: Sadly, Vince doesn't know the difference between a dink and a backhand punch shot. But he's a very quick learner.

Photo of Reine Steel

Reine Steel handles graphic design and Web development for Pickleball Media. She is a professional pickleball instructor, HEAD/Penn sponsored tournament player, and co-founder of Positive Dinking. Reine has over 20 years experience in multimedia design and technical communication as a Senior Developer for STLi. She's known in the pickleball world as the creator of the popular website PlayTime Scheduler. During the rare times she's not on the court or squinting at a computer, she enjoys cooking and hiking.

Personal Pickleball Trivia: At the height of her addiction, Reine once played for 7 hours straight.

Photo of Mo Nard

Maureen "Mo" Nard offers weekly tips for folks to improve their pickleball game. She's co-founder of Positive Dinking, a pickleball instruction and events company. She is a PPR (Professional Pickleball Registry) certified instructor who loves teaching and playing. Mo is also active with Canine Companions for Independence, an organization that trains service dogs for people with disabilities. She loves to hike, raft, camp, backpack, swim and generally get in as much "play" as possible.

Personal Pickleball Trivia: Mo is famous for her trick shots, some of which actually land "in."

We're super pumped to hear from you — story ideas, guest suggestions, jokes, sponsorship questions? We'll be in touch!

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Pickleball Media

P.O. Box 19168
Sacramento, CA 95819


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