Stephanie Stuckey Interview: Rebuilding Stuckey's a part of Americana
Diana Landau | June 11, 2024
Carl interviews the unstoppable Stephanie Stuckey, the CEO of Stuckey's. The brand is known by generations as a highway oasis serving up pecan log rolls and kitschy souvenirs. Many Boomers fondly remember family road trips throughout the U.S. when stopping at Stuckey's was a tradition. Reviving her family's company is just the latest in a long list of Stephanie's accomplishments. She's been a Public Defender, a Georgia State Representative, a Director of Sustainability and Resilience for the City of Atlanta and an Adjunct Professor at the University of Georgia School of Law. Stephanie's story has recently been featured in The New York Times, the TODAY Show and the Washington Post.
Stephanie was born in Easton, Georgia and was surrounded by family. "It was a fun childhood!" Her father was a U.S. Congressman, so the family split their time each year between Washington D.C. and Easton. Going back and forth between two very different homes, Stephanie says, "You grow up very resilient and you have to learn those social skills to survive."
After college and law school, Stephanie spent over 14 years as a Public Defender. She then served for 7 years as an elected Representative for the Georgia State Legislature. in 2012 she left politics and became the Executive Director of GreenLaw, an environmentally focused law resource center in Atlanta. (Another one of her passions.)
Stephanie's grandfather sold Stuckey's way back in 1964 for $16 million (the equivalent price in today's value would be $158 million). She purchased back her family's company in 2019 with no prior entrepreneurial experience. "I didn't even know how to read a balance sheet!" she tells us. Stephanie learned what she had to do--and that didn't include upgrading the actual physical stores, which were on the decline. Only a dozen out of 300+ stores were left. Instead, she realized people still wanted to be able to buy their pecan snacks and candies. Undaunted, she found two partners, (one a pecan farmer and one a marketing exec) and the brand now has an online store, a distribution center and just two years later, the company's sales have gone from $2 million to $14 million.
In addition to running the company and raising a family, Stephanie just wrote her memoir, UnStuck: Rebirth of an American Icon this year. In her spare time, Stephanie enjoys traveling by car to explore the backroads of America and pulling over at every boiled peanut stand. She says she follows her grandfather's and father's advice: Work hard, be fair and have fun!"
Stephanie's advice on starting a second (or third) act:
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"You are not alone! I think a lot of times it's very lonely, I know it is, it can be isolating when you're trying to put something out there."
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"Go out there and find your community so you can support each other. Just reach out!"
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"Embrace your weaknesses as opportunities to learn and celebrate your strengths!"
• (Un)Retirement Travel with the Pro Allan Wright, Zephyr Adventures
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Sky Bergman Interview: Professor Turns Filmmaker
Diana Landau | February 29, 2024
Carl interviews filmmaker Sky Bergman. Sky's directorial debut, "Lives Well Lived" is currently airing on PBS, Amazon, iTunes and Kanopy. The documentary is a collection of fascinating interviews with about a dozen older adults sharing historical perspectives, their advice for future generations ad reflections on living a life well lived. Making documentaries is her second act as she is also an accomplished, award-winning photographer and still teaches photography at Cal Polytechnic State University in San Luis Obispo, CA.
Sky's parents were divorced so she grew up in Philadelphia, Florida and spent summers in upstate New York. She says she had the good fortune of living in a four-generational household. Her father was a geriatric physician. "He would come home and tell me these amazing stories about his patients. I know that colored my consciousness to want to be part of older people's lives and tell their stories."
In school, she was a bit of an introvert and a band geek. She found her passion for photography at an early age. "I fell in love with the dark room!" she says. After college she traveled the world as a professional photographer. Her artwork is included in permanent collections at the Los Angeles Museum of Art, Brooklyn Museum, Seattle Art Museum, the Bibliothèque Nationale de France, among others. Her commercial work has appeared on book covers for Random House and Farrar. She says a highlight of her photography career has been the cover of the Smithsonian Magazine in 2001. "I loved traveling and photography so I could follow both passions at the same time."
After teaching for many years, Sky (un)retired at age 56. "I wanted to make a movie about older generations and share their stories with the world." She put together a list of interesting people and a list of 20 questions for them. Carl asks her how she was able to fund the movie. "I have never let money stand in the way of what I want to do," she tells us. Sky decided the grant submission process was too lengthy for her, so she came up with a revenue-generating plan by renting out rooms in her home. She tells her visitors they are helping to fund her movie and they end up excited supporters as well. "A crazy, wonderful way to fund a film!" she acknowledges.
"Lives Well Lived" debuted to a sold-out audience of 850 with her grandmother and many of the film's subjects in attendance. It was a true highlight for Sky. She is now working on two new projects, "What is Mochitsuki?" a film celebrating family, tradition and mochi, and a documentary about the "Prime Time Band", a band of musicians aged 40 to 90 who are reigniting old passions. Sky says, "The only way to combat ageism is to make generational connections!"
Sky Bergman's (un)retirement advice:
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"Pushing yourself beyond your comfort zone makes for a more interesting life."
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"Develop a new sense of purpose after you retire. Who are you now and what do you still want to do? Whatever it is, you have to plan and think about your future. Remember, finding your sense of purpose is life-long, and can change over time."
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"Have a good support system--not just family but also friends."
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"Attitude and resilience go hand-in-hand. There are so many times in our lives when we cannot control what's happening around us. But we can control our attitude about it."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Who Am I Now? Or Weirdly, Strangely Delights You Discover in (Un)retirement
Carl Landau | February 29, 2024
It's been a few years now since I ended my full-time career and (un)retired. I have had more time for myself and everything else in general with not so many stressful demands on my time. I've noticed my perspective about some things has changed. Am I a weirdo or do you notice it in (un)retirement too?
In my full-time career, I felt like my schedule was always at warp speed, even bringing my laptop on vacation. (Ok, I still do that.) But I'm actually enjoying becoming sort of "Zen-like" about very ordinary things that I either hated to do or rushed through to do.
I'm a different guy now! Here's what I mean:
Trash/Recycle Guy: Once a week, we need to put out the trash can at the curb and every-other-week the recycling. I find that now I'm somehow in some sort of a contest with my next- door neighbor, Norman, who can get the cans out faster than anyone on the street. (Full exposure, I'm sure my neighbor has no idea about this supposed contest.) And when I take a walk around the neighborhood now, I'm even picking up the knocked over empty trash cans that are laying in the street. I'm this guy now?
Laundry/Football Guy: I hate doing laundry. Yet somehow I'm now looking forward to doing laundry and folding clothes while I watch football/basketball/baseball. (Did you know there is actually only 18 minutes of live action during a typical NFL game?) My wife appreciates this new laundry guy very much.
Stretch/Meditate Guy: I am an A-personality type guy that never allowed down time for anything. Now I find myself every morning spending at least 15-20 minutes of mindful stretching on a yoga mat and meditating to some music. My 17-year old cat, Felix, joins in on the yoga-mat-fun and "stretches" with me. He thinks this is his new daily routine too. (Imagine him waving his tale in my face, jumping over me and generally bothering me to the beat of the tunes.) So even the cat likes this guy.
Breakfast Tea Guy: I drank glasses of Diet Coke every morning for 45 years. A month ago, I decided to stop. I feel so much better now! I really can't believe the difference. Since I don't care for coffee, I am now a cup or two, tea-drinker with honey and a little-spoon to go with it. Yep, that's me now. I start the day relaxed and calm, vs. hyped up on diet coke. Everyone likes this guy.
Feelings Guy: I don't end any phone call or visit with my daughters without saying "I love you so much." I'm telling my college friend and roommate from 45 years ago that I love him. What in the hell is happening to me? But I think I like this empathetic, Kumbaya guy.
I sure hope this continues. I wonder what changes will happen next. What about you?
Dewey Forward Interview: Night Club Owner Pivots to Popcorn Shop
Diana Landau | December 04, 2023
Carl interviews music promoter/serial entrepreneur Dewey Forward this week. Just some of Dewey's accomplishments include organizing and promoting over 4,000 concerts, opening Peabody's Cafe and Peabody's DownUnder in Cleveland Flats and also developing the Sohio/BP RiverFest, (which was Ohio's largest festival in history with over 1,000,000 attendees). He has produced concerts for Spyro Gyra, Pearl Jam, Etta James, Wynton Marsalis, REM, Donovan, Bon Jovi, Bo Diddley and countless others. Dewey is also now the proud owner of an iconic popcorn shop in picturesque Chagrin Falls, OH.
Like Carl, Dewey grew up in Shaker Heights, a suburb of Cleveland. "It was a 'Leave it to Beaver' childhood, " he says. Enterprising even at the age of 9, Dewey started a "canteen" in his basement, selling refreshments and a place to hang out to the neighborhood kids. He also says he was a troublemaker in school and was on a first name-basis with the Principal.
After trying out three colleges, Dewey settled on Hartford where he says he didn't learn much in class but learned a lot about producing successful events. "I learned how to organize and promote concerts and events and how to create a crowd." He founded SAW--a student organization against the Vietnam War, organizing bus trips to Washington D.C. to protest.
Fun Fact: Dewey Forward is a "Jr.", his last name of English descent. "No one forgets my name!"
Carl notes that being a concert and event producer is a high-stress, high-risk career. "Yes, my parents were aghast but I didn't listen to them." In 1977 Dewey opened Peabody's Cafe and Peabody's DownUnder, two successful ventures in the up-and-coming Cleveland Flats neighborhood. His mother gave him the money to start both businesses. "I paid her back and I'll forever be grateful." By the time Dewey moved on, the area had grown from 5 restaurants and bars to 53. "When I look back on it, it was a blast but also so stressful."
Dewey retired for the first(!) time at age 50. Not one to sit still, he started a new business every five years. Now at 74, he's learning not to add more stress into his life. He does a lot of physical activity, including bike riding. "It clears my head and is good for my heart!" He and his girlfriend love to travel and he's building a second home on Lake Erie. His five words for the (un)retirement good life: "Keep moving and no stress!"
Dewey Forward's (un)retirement tips:
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"Get rid of that negative voice in your head that tells you that you can't do things. We are a very capable generation!"
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"Don't be too old to retire. What I mean is, do not keep working until your body is too old to do anything else."
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"I'm not a planner. I just say, 'That looks fun!' and then I put blinders on and go for it!"
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Jed Smith Interview: Creative Marketing Exec Thrives in Italy as Artist
Diana Landau | October 10, 2023
This month Carl chats with Jed Smith, a former top marketing exec who worked with brands all over the country, including Athleta, where he was the Senior Creative Director, before making his next big move 10 years ago--to Italy. Jed has embraced (un)retirement as a very accomplished artist and photographer. He is also the author of the recently released book "Under the Oak with Agnes."
Jed spent his growing up years in Columbia, South Carolina. His father was a nuclear engineer and his mother was an artist and art teacher. "She really brought out my love of art and expression......I am so grateful for that." As a teen in Clemson, Jed says he didn't feel confident then and wasn't sure about his place in the world. Everything came together for him in college when he entered University of Georgia's School of Graphic Design.
Jed studied art abroad during college in Cortona, Italy. "I wasn't prepared for how it blew me away!" Living in Italy ignited a hunger in him to one day live in a different country and culture. Through his career, Jed lived in 15 U.S. states. (He adds that his mother always said he was restless.) Years ago, Jed was working on a photo shoot in Italy for Athleta and stayed longer for vacation. Soon he was touring properties with a real estate agent. He'd just sold his home in San Francisco and he decided to buy a home in Italy.
Jed has embraced his (un)retirement life in Italy. In addition to becoming an author, Jed blogs regularly on his Italywise.com about making the transition to living in a new country and wants to help others with adapting to a new culture and language. He also recently launched a new standalone website, Jedsmithart.com for his incredible paintings and photography. "Wake up every day and remember that your ability to create is without limit," he says.
Now 67 and living on the Italian coast, Jed is on the move again--this time to Ragusa, Sicily. "With everything I've learned, it's important to surrender. Show up, do your best, tell the truth and then let go of the outcome!"
Jed Smith's tips on making the leap to a new country and culture:
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"Americans don't often understand the flipside of immigration. You can't just waltz into another country. Research and plan as you begin to navigate the process."
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"Be careful how you balance the romantic side of your dream with the practical realities."
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"Without a command of the language, your experience will be so limited."
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"My pet peeve: Don't try to pack up your culture and move, only leaning into what's familiar."
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"If you're not feeling a little nervous, you're not taking the committed leap! Demonstrate to the universe that you are serious about the step you're taking."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.