This week Carl interviews Steve Segner, a man of boundless energy. At 74, he's a long-time entrepreneur with no plans of slowing down. "I have no intention to retire!" Steve says--and we believe him. He has successfully run a newspaper distributorship, owned pet stores, developed lines of all-natural dog food, other related businesses and an amazing hotel and so much more.

Steve grew up in Burbank, CA in a neighborhood of blue-collar families right across the street from Lockheed and Disney Studios. He says the area was almost rural back then. From an early age, Steve remembers being fascinated by his parents' friends' stories, who were inventors and people who created things. "I just wanted to run a business," he tells us. "I thought I'd be good at it. I wasn't good in school--they didn't know what to do with dyslexic kids in those days."

Right out of high school he worked for a brokerage firm that suddenly closed. He decided right then he would never work for anyone else again. At age 21, he charted a course to become a life-long entrepreneur. He took a job as an independent distributor of the Pasadena-Star News, where he eventually met his wife, Connie.

Always eager to jump at a new opportunity, two days after they got married Steve decided to buy a nearby pet store. "How hard could it be?' he thought. He and Connie always had a strong work ethic, working at the newspaper in the early morning and then at the pet store until the evening.

Along the way, Steve and Connie developed an all-natural, healthy pet food line, a delivery service, a birdcage company and bought more small pet stores. Then Steve got involved in the World Wide Pet Supply Organization and as their Board President convinced them to relocate and expand their annual trade show to Las Vegas, NV. "Super Zoo" is now America's largest marketplace for the pet industry.

FUN FACTS: You'll have to listen to the podcast to hear the story about natural dog food, actor Abe Vigoda (of Barney Miller and The Godfather fame), NBC's Today Show and the advertising that went viral before things "went viral."

After years in the pet biz, Steve started thinking about doing something new--again. He wrote down goals for himself, including starting a completely new business by age 55. He wanted to learn something entirely new, something different, something more meaningful. (It turns out Steve is living proof of what we always talk about on the podcast.)

Steve knew he loved retail and they had purchased a vacant lot in Sedona. He set out to build an Arts & Crafts, hacienda-style adobe hotel. The El Portal, a gorgeous Sedona Inn, became the new vision. Steve worked with the architects and designers to build an adobe inn in 2003 that looks like it was built around 1900. Guests from all over the world have stayed at El Portal, including Supreme Court Justices, actors and record producers.

Steve's next act was to build a "Greene and Greene" style Pasadena Estate and a new high-rise condo in Scottsdale with curved glass walls circa 1960's. Their homes and inn have been featured in architectural style magazines. In addition to running El Portal, Steve loves developing new projects, working with local government, mentoring, speaking, still passionate about his pets and gardening. "I always want to be curious and excited about new projects and opportunities!"

Steve Segner's entrepreneurial life tips:

• "Sometimes it is OK to stay in your lane, what you're good at. And it's OK to fail--just try to fail small."

• "You are always missing opportunities, so you always have to be actively looking for them."

• "Moving forward into unknown territory is where the path to success lies."

• More about Steve Segner

• Sponsored by Mike Ownbey, COMPASS

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   steve segner   unretirement   pet   business   executive   luxury   hotel   pickleball  

Carl interviews Brian Smith, the founder of the international brand UGG boots. Brian left his CPA career at age 29 and embarked on a wild ride into entrepreneurship. He's also had many other successful ventures and wrote a book, "Birth of a Brand." Brian has lived through the ups and downs of running businesses big and small. "I love the chaos and unpredictability of start-ups!" he tells us. His story is about perseverance, achievements, lucky breaks and near disasters.

Brian grew up in Canberra, Australia and eventually made his way to UCLA's Graduate School of Management. He was 29 and he says he went straight to Malibu and surfed, He wasn't so interested in becoming a career CPA. "I was looking for the next big thing in business," he says. While on the beach he noticed that no one had sheepskin boots. So my friend Doug and I bought 6 pairs from Australia as a test--UGG was born."

It was quite challenging in the beginning. "I registered UGG as the trademark and settled down to be an instant millionaire. What I didn't know is that Americans don't understand sheepskin the way Aussies do." The duo thought they'd target shoe stores and were told "No." Brian raised some capital and had a lot of boots to sell. His friend eventually got a job and Brian was about to give up when he started selling the boots out of the back of his van in beach parking lots. Sales increased. "I had a brand that was like the very first pop-up!" he tells us. Word-of-mouth sales spread.

As he started targeting surfers and surf shops, sales took off and the rest is history. You will have to listen to the interview to hear the super-crazy ups and downs Brian faced in keeping the company going for 17 years! (Being a surfer probably helped.) As sales reached $15 million, he sold the business to Deckers Outdoor Corporation. "I'm an entrepreneur, not a big corporate guy," Brian adds. The UGG brand has since exceeded $1 billion of international sales several times over. Always an entrepreneur, he has had other successful ventures as well.

At age 76, Brian is still going strong. He speaks about the principles in his book all over the world. He's also a mentor and advocate to business leaders and entrepreneurs, showing them how to find passion and follow it to a rewarding life. Still in Southern California, in his spare time Brian enjoys golf, yoga, meditation and traveling.

Brian Smith's Tips to (Un)retirement and Second Acts:

• "Combine truth, beauty and goodness into your daily life. You'll start living differently as you practice this. You will lead a more spiritual and energized life!"

• "Health is everything. We should be looking at it every single day. Exercising and eating less is what works for me."

• "Don't force a hobby for yourself. If you are not energized and inspired to get up every day and do it, it means you haven't found "it" yet. Don't give up looking!"

• More about Brian Smith

• Sponsored by Capital Advantage

• Sponsored by How to Retire and Not Die

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   brian smith   ugg   unretirement   health   cpa   mentor   business  

Carl interviews Doug Villhard, a former software company president and co-founder, entrepreneur, investor, philanthropist, author and now a professor teaching entrepreneurship at the Olin Business School at Washington University in St. Louis. Doug was only 49 when he and his partner sold their company for $30 million. He had started his side-hustle--teaching--years earlier and is very happy in his new career. He has 400 students each year, full of bright ideas and eager to learn how to create, launch and manage their own companies. "I teach them to continue to be curious and look for problems to solve in life and work. I encourage students to innovate and take risks." Doug is also the author of the recently published Company of Women, a fictional story based on the life of E.G. Lewis.

Doug grew up in a family of five in St. Peters, Mo. His mother was a teacher with very high academic standards and his father was an engineer. "I thought you were supposed to get straight A's and listen to your parents. I didn't know there was any other path!" Doug tells us. "I was a little Eddie Haskell-ish--good with adults and a little mischievous behind the scenes."

After college, in 1995 Doug landed a job with Disney Interactive in their online division. He says he loved that job and learned a lot. Years later, when he was married with a child on the way, took a job with the St. Louis Post Dispatch in St. Louis, working on their website. where he met Matt Coen, his future business partner. Doug ran various software companies and then Doug and Matt co-founded Second Street Media in 2007.

At Second Street, they focused on how to draw big audiences and then create layers of products and services around them. (Hint: Kids and pets are huge!) "Second Street is where I really learned to listen to the customer. It's the whole trick to being successful in business." (Full disclosure: Carl worked with Second Street for about a year and sold his company to them.) Carl talks about how much he admired the company culture at Second Street. Doug says, "I don't know how you can be successful without a great team behind you."

Jawdropper: When their kids were in school, the nearest Catholic high school was 45 minutes away. So with no blueprint (the last school was founded 80 years earlier) Doug and his wife Diane actually founded a Catholic high school in their area. "It was 1400 families--a whole community came together, " Doug adds.

Since Doug had already started teaching entrepreneurship at Washington University before the company was sold, he easily transitioned to his full-time second act "Teachers get summers and holidays and breaks, so for me there is still time to travel with my wife", (you'll have to listen to the podcast to hear about their unique travel strategy), Doug tells us. "And I just wrote a fictional book based on E.G. Lewis, the biggest magazine publisher in the world in 1904. He was a huge proponent of women's right to vote."

Doug Villhard's 7 Tips on Being a Successful Entrepreneur for Your Second Act:

• All businesses solve a problem.

• Keep listening to your customers.

• You have to be selfless for it to work.

• Ask yourself: Are the customers happy? Are your employees happy? Are your loved ones happy?

• Getting involved with younger people is invigorating and broadens your perspective.

• Never before has it been so easy to have a side-hustle. There are so many ways to put your toe in the water!

• Don't sit around trying to make the Second Act perfect. It's impossible. Just run some experiments and try little things until you find what you want.

• More about Doug Villard -- Book Author, Professor, Investor

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   doug villhard interview   unretirement   (Un)Retirement   entrepreneur  

Carl interviews successful entrepreneur Ted Bahr. This is an engaging interview about what it’s like to be an entrepreneur and then starting a cool second act. Carl met Ted in San Francisco, in the heady 1980’s when the computer age was taking off and magazine publishing was at its zenith. In his career, he launched dozens of new magazines, online properties and events. In 2017 he sold his company, BZ Media, and now owns an art gallery—more about that later.

Ted grew up in Westchester County in New York. He said his family lived the typical suburban life. In his teens, he “….rebelled with enthusiasm!” he tells us. After college he worked for one of the biggest names in publishing, Ziff Davis in NYC. After selling advertising for Car and Driver magazine and then helping with launches of some high-tech magazines, he was transferred to San Francisco.

In his 40’s, Ted had a wife and three kids and was entrenched in a very prestigious position with Miller Freeman in the corporate publishing world. He says he felt like he was losing the ability to be an entrepreneur. “I wanted to be the guy at the top. You know, the guy with his own business.” Ted made the bold move to leave and start up his own company. “It’s the entrepreneur mindset. Intellectually you know you are taking risks but emotionally you are positive you can do it.” (Never mind the 18-hour days and the naysayers!)

Ted and his business partner Alan Zeichick grew BZ Media, a high-tech media company, to 28 employees. The company produced technical conferences and expositions in a variety of fast-growing markets. They published SDTimes, the leading magazine for software development managers and produced SPTechCon, AnDevCon, Big Data TechCon and many more. BZ Media also launched InterDrone, the largest conference and expo for the commercial drone industry in the world in 2015. In 2017, Ted sold all the properties.

Here’s another Ted twist: He had always had a keen interest in the music of the 1960’s since his time in San Francisco, where he saw Big Brother, Quicksilver Messenger Service, Country Joe and the Fish and many others. And he avidly collected psychedelic rock posters from that period. At BZ Media, they had bought a big space and he had the idea to create a gallery to show his art/posters. The response was so enthusiastic that after he sold the company, he opened the Bahr Gallery in Oyster Bay, New York, selling high-end rock artwork and now has an online website as well. (Perfect for Baby Boomers who remember that time well and now have disposable income.) Ted enjoys connecting with lots of interesting people, hearing their stories and holds periodic exhibitions as well as lending his art to museums. Fun fact: Ted sold an Elton John art poster to Bernie Taupin! Ted is an inspiration—still following his passions with great success.

Ted Bahr’s (un)retirement tips:

• “Create a F*@# it List, not a Bucket List. So many voices in our heads saying “You SHOULD do this. If you're not interested in doing whatever it is, don’t do it. That’s OK!

• "Do what you love with people you love for as long as you can. Decide if you want to deal with employees. Decide if you want to work with people—retail or behind the scenes? Do you want to be on the clock or set your own hours?

• More about Ted Bahr

• Sponsored by Capital Advantage

• Sponsored by How to Retire and Not Die

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   ted bahr interview   unretirement   (Un)Retirement   art gallery   entrepreneur   rock  

Carl interviews Denise "Larana" Cerreta this week. Larana is author of the new book, "The Dead, The Rose and My Yellow Brick Road" and at age 61 is on her fourth (or is it fifth?) act. In addition to taking off a year to follow a Grateful Dead tour and writing about it, Larana has had a successful acupuncture practice, a very unique cafe, founded a global non-profit foundation and most recently has opened up an apothecary in Canton, Ohio. "I march to my own drum and follow my passions!" she tells us.

Larana grew up in Canton with a very large Italian-immigrant family on both sides. Lots of cousins, great food and holidays were a big part of her childhood. "I didn't realize how special that was until I got older," she tells us. As a teenager, she was always inquisitive and cared deeply for humanity. These qualities were woven into her career paths.

As an adult, she owned a successful acupuncture practice in Salt Lake City. (Fun fact: Acupuncture helps with pickleball injuries!) Larana says she felt privileged to help so many people. She closed the practice when she was 41 and took a leap.  She wanted to do something new and she started a cafe. "With lots of trial and error, I wanted to provide a way for people to eat good, organic food within a community." Larana was a pioneer in the "pay what you can" movement, where customers paid what they felt they should or could. (The CEO of Panera was so inspired by her example that he tried it at Panera with the "Pay What You wish" program in 2010). In 2017, her One World Everybody Eats Cafe received the James Beard Foundation Award for Humanitarian of the Year.

Food insecurity affects 800 million people globally. At the same time she was running the cafe, Larana says her heart opened again and she knew what to do next. She started a non-profit foundation called "One World Everybody Eats" to help others launch their dreams of building community through providing good, organic food. She envisioned One World Everybody Eats cafes to create spaces where people come together, eat in dignity, and form strong bonds that foster an interconnected community. Now (un)retired from the organization, she says they continue to hold inspiring annual summits for the cafe owners around the world.

On a spiritual journey to Santa Fe, Larana decided to change her name from Denise to Larana. "I found my new self," she says. She always wanted to follow the Dead and Company (formerly Grateful Dead) on tour, so she decided to embark on a "Celebration of Life" tour at the age of 57 and give herself that gift. 

Always an inspiring, creative entrepreneur, Larana has now opened Miss Larana's Alchemical Apothecary in downtown Canton. Customers can create personalized skincare and beauty products using organic ingredients and essential oils to blend lotions, lip balms, bath orbs, and more. "I feel like I have an 'Aha!' moment every day. It's important."

Larana's (Un)retirement Advice:

• "I like the lottery theory: Think about what you would do if you won the lottery and then do it! It gets fear out of the way and cuts to the center of what you really want."

• "Don't talk yourself out of crazy ideas that come to you. It can be a good thing."

• "Health is so key! Yoga is really important as we age for flexibility. I also recently bought an electric bike and now ride 20 miles a day. I feel so invigorated!"

• More about Denise "Larana" Cerreta

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.

Tags:    blog   denise cerrreta interview   larana day interview   chef   author   unretirement   james beard award