Dat Truong Interview: High Tech Exec to Best Pho and "Grandma's Secret"
Diana Landau | September 07, 2023
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This week Carl interviews Dat Truong, a former Silicon Valley Techie who left the big paychecks behind in search of something new, something fun, something more meaningful. Dat, who currently owns Lela's Bistro and Grandma's Secret in Portland, OR, started his career on Wall Street, working with the likes of Wall Street Systems, Merrill Lynch, Lehman Brothers, and others. He then pivoted to Silicon Valley where he contributed to several software start-ups that were later acquired. Now at age 53, Dat says he's living life on his own terms and is loving his new endeavors as an entrepreneur and restaurateur.
When Dat was 5 years old, his family immigrated from Vietnam to New York, just days before the fall of Saigon in 1975. He says his father, who he aspires to be like, was the most selfless, hard-working person he has ever known, working as an engineer while Dat's mother managed the family. After college in New York, Dat lived in Manhattan and worked on Wall Street.
Dat felt like the black sheep in his family. He was always very social and outgoing, as opposed to his studious siblings. These qualities served him well in his high-tech career in management. "You have to learn to work with people; communicate tactfully, be a good listener and know your audience." In 1997, ready to escape the hectic lifestyle of NYC, a friend encouraged Dat to move cross-country to Silicon Valley to join an internet security start-up.
After 20 years in Silicon Valley high tech, Dat moved to Portland to leave the hustle and bustle of the bay area, searching again for something new, something more meaningful, something that would fit with his healthy lifestyle. He wasn't sure what he wanted to do next. "It was a real struggle contemplating different directions I could take." In Portland, he found Lela's Bistro and loved their Grandma’s beef pho so much he ended up going there 4-5 times a week. "Their food is so clean, so deeply flavorful."
After several weeks, Lela's owner asked Dat if he had a job, because he was there so much. After telling her he was contemplating a new career that aligns with his healthy lifestyle, she told him to buy Lela’s and they'd work for him! Never owning a restaurant before, Dat's "Aha" moment came when he decided to take his own advice and embrace his sense of curiosity, of which running a healthy restaurant was one of them. And the rest is history. "It was one of the best decisions of my life. We provide honest wholesome meals, made from scratch by Grandma Chef, to a lovely community.”
Dat learned to hire genuine, kind -hearted people. "If you surround yourself with good people, a good team, good things will happen," he says. Grandma, (Co Ngan, who makes the amazing beef pho), told Dat she used to sneak out in her 20's to underground bars in Saigon to satisfy her curiosity and sense of adventure. Another "Aha" moment came for Dat. He wanted to celebrate Grandma’s younger years. He created this wonderful subterranean mid-century cocktail bar, reminiscent of a French Colonial bar in Saigon, with vintage glassware, black and white photos of a young Grandma, soft music and conviviality. At Grandma's Secret, a blue light shines when they're open but there's no sign, relying on bringing in patrons by word of mouth. It's no surprise that the bar has already been featured in Eater Portland.
Dat says two things have helped him in his new endeavors. "I've let go of my ego and I stopped caring how others judge me. Removing those two aspects of who I am has been liberating. I can just be myself!" We think that's great life advice too.
Dat Truong's (un)retirement advice:
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Pursue your curiosity. What drives you inside? Stop saying "What if?" and try it!
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Pursue aspects of your lifestyle that are important to you. I love healthy eating and meeting new people. Lela's and Grandma's Secret are part of that.
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Surround yourself with good-hearted souls. This is important in work and in life.
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Have genuine intentions. It's a reflection of you!
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
I Used to be Somebody World Tour: First Stop - Tuscany!
Carl Landau | August 17, 2023
We started the I Used to be Somebody podcast and newsletter about three years ago. Once we started building an audience for our listeners and readers, I couldn't help but think how we should have some sort of in-person event to connect all these creative people (YOU). For the most part, these are people 50+ who are thinking about (un)retirement or recently left their career to embark on what they want to do next. As we like to say on the show, something new, more fun and more meaningful.
I've been in the live event biz for 30+ years. So I know how to put together great conferences and tradeshows that really connect people and are FUN. For this event, at first I thought a retreat at a nice resort would be perfect.
But then I got to thinking about it more from my (un)retirement perspective. Did I really want to go back and do the same thing I did for decades? Do I want go back to negotiating with hotels over room rates and ridiculous catering fees? And let's not forget the made-up "resort fees" that are simply extra charges for no good reason. NO! (I still have nightmares about this.)
Instead, I calmed down, took a deep breath. I talked with my good friend, Brad Ring -- who I had sold my magazines Brew Your Own and Winemaker to over 20 years ago. For the past several years, Brad has been hosting these super fun events around the world for his magazine audience, where they travel to Italy, Spain, Portugal, Ireland, Chile, etc. Next year he's going to South Africa and my wife Diana and I are going along too.
Brad said, "What people want now are EXPERIENCES!" I'm totally in agreement with that concept at this stage of my life. "Something new, more fun, and more meaningful" is still forefront in my mind. I was intrigued with the idea "So why don't we have our own trip for our I Used to be Somebody audience?"
Brad works with this great tour company run by Allan Wright of Taste Vacations. His company has been organizing travel vacations for 26 years. You can tour any one of twenty countries and his local tour guides do everything. They have relationships with all the best local hotels, restaurants and attractions. We just bring the people and they treat you like family. (Max per trip is 20 people.)
So Allan and I created a trip, (our first trip), for our subscribers! We're going to Tuscany! The tour is September 15 - 21, 2024. I've been to Tuscany just once and loved it. We start off in Florence and then go to the countryside, exploring the hillside towns and stunning walled cities.
We've also come up with an engaging I Used to be Somebody educational agenda that will be mixed in with all the fun in Tuscany we'll have. Join us! You'll make amazing connections and have the time of your life.
My wife Diana and I are so excited to meet you!
Here's the agenda, accommodations, details, and pricing!
Steve Israel Interview: Eight Term US Congressman Now Cool Bookstore Owner
Diana Landau | August 09, 2023
Carl has interviewed CEO’s, entrepreneurs, artists, and athletes, but this is his first interview with a U.S. Congressman. In this episode he talks with former U.S. Representative Steve Israel of New York. After leaving office in 2017, Steve has been a political commentator on CNN, MSNBC, HBO and more, is a frequent author for many media outlets including the New York Times, Washington Post and The Atlantic. He is also Director of the nonpartisan Institute of Politics and Global Affairs at Cornell University. In addition, he has written two books, (Big Guns and The Global War on Morris.) Then in 2021, he became an entrepreneur and launched a new dream job—as the owner of an independent bookstore, Theodore’s Books, in Oyster Bay, NY. “Independent bookstores have always been my sanctuary. They make me feel good, safe and optimistic.”
Steve was born in Brooklyn and raised in Levittown on Long Island. He had the classic, middle-class family. “I took those valuable lessons with me to Congress,” Steve says. “It was tough to meet bills but there were plenty who struggled more than we did.” He started writing as a boy. (Does anyone else remember typing away on a Smith-Corona?) In high school, he worked for the student newspaper. “It put me on the path to being able to communicate.” He eventually became very interested in news and politics and knew even then that he wanted to work to make a difference in the world.
Carl asks Steve what it felt like to walk into Congress that first day in 2001. “It was the most extraordinary and surreal experience of my life. When I raised my right hand for the oath, I felt goosebumps—still do!” Steve ran for office 8 times and won 8 times. Carl asks him what most of our listeners would be surprised to know about Congress. “Congress is a far more civil and tranquil place than you see on television. There are people working together on both sides to create solutions. The news media is conflict entertainment, but there’s another story to be told.”
The scoop: You’ll have to listen to the podcast to hear Carl and Steve talk about Steve’s successor George Santos, the huge void of local, investigative journalism, voter complacency, plus big disaster relief antics from Florida Governor Ron De Santis.
Steve started thinking he was ready to move on from public service but got some good advice from a mentor to postpone his retirement for two years, in order to make sure he was making the right decision. "Best advice!" Steve says. When he did retire in 2017 at the age of 59, he began political and media consulting, teaching at Cornell University, wrote two books, and more. "I think one mistake I made at first was to take on a bit too much." Since 2021, Steve is passionate about his bookstore. "It's hard, it's a challenge and I love it." In addition to running Theodore’s, Steve still does ALL the other things he does and is now working on his third book.
Steve Israel’s (Un)retirement Advice:
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“The transition to (un)retirement wasn't easy, it took a little time to get used to it. Opening my own bookstore gave me a sense of empowerment in a different way than before. Try to take that risk, focus on the one thing that will be fulfilling.”
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(On filling up the daily schedules) “I’ve had to struggle with the discipline of saying, "No.” I’m still working on it.”
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“Accept the fact that we're not put on this earth to do one thing forever. Try something new and be courageous. You can do other things with your life—you can pursue different passions!”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.
Maxine Clark Interview: Build-A-Bear Mega Founder Turns to Social Entrepreneurship
Diana Landau | July 07, 2023
Carl interviews Maxine Clark, a true catalyst and inspirator. After a two-decade career as a successful executive in retail, Maxine pivoted at age 48 and founded Build-A-Bear Workshops, which has sold nearly 250 million stuffed animals worldwide. In 2004, Maxine orchestrated the company's highly successful $170 million IPO, the first St. Louis woman to do so. Maxine, a woman of boundless energy and enthusiasm, continues to be a driving force for positive change in the world.
Maxine grew up in Coral Gables, FLA. Her father was an electrician and her mother had quite a remarkable career in the non for profit realm. Maxine tells us her mother graduated high school at 14 and went to work as a secretary for Eleanor Roosevelt. Fun fact: Roosevelt urged the women who worked for her to go out in the world and advocate for positive change. Her mother did so, first as a big fundraiser in the community and then started a school for children with Down's Syndrome. Maxine tells us, "My mother was very creative. No problem can't be solved. I like that."
Although she first thought she wanted to go into law, after college she began an illustrious career in retail, working her way up the ranks of the May Company. She became President of Payless ShoeSource in 1992. In 1996 at the age of 48, she moved to St, Louis and started thinking about a new business. Sparked by the idea of creating personalized teddy bears, she tried to buy a couple companies, which didn't work out. Everyone told her she was crazy.
But you guessed it--only nine months later the first Build-A-Bear Workshop opened in St, Louis. Carl asks Maxine how she could go from creating a concept to opening a store in record time. "I'm pretty good at planning and execution. I had experience and resources. But I also had a vision." As Founder and CEO, Maxine led her Build-A-Bear team to the pinnacle of growth and success just seven years after start up. She was the first woman to bring an IPO to Wall Street, managing critical relationships for the company to be publicly traded on the NYSE.
After 17 years with Build-A-Bear, Maxine wanted to pivot again, but this time in the not for profit world. In 2015, she launched a ground-breaking project to create positive change in her community. The "Delmar Divide" was an area in St. Louis historically known for segregating poor black neighborhoods from white neighborhoods. Maxine's team bought the old St. Luke's Hospital and is developing an innovative hub and collaborative space dedicated to helping not for profit creatives to work together, to improve the lives of children and families in the metropolitan St. Louis area. This once-neglected dividing line in St Louis is now being transformed into The Delmar DivINE. Maxine says, "This is joyful work. Dream the dream-- supreme!"
Maxine Clark's Inspirations:
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"Your experience is so valuable to somebody else. There's always something you can do to strengthen your community."
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"Look around at what interests you, whether its non-profit or volunteering and just meet people around it. Network!"
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"I like to bring experts to the table, and I also sit at the table, to make sure we find solutions and continue to move forward."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.
Donna Apidone Interview: Popular NPR Host Now Helps New Audience Find Purpose
Diana Landau | June 06, 2023
This month Carl has a conversation with popular public radio host and talented interviewer Donna Apidone. After four decades in radio and most recently 21 years as host of CapRadio's Morning Edition, Donna is exploring her next stage of life on her own terms by writing and producing national content for "America's Heartland" and Next Avenue.org. Donna is also the author of two audio books, "Drive-Time Meditations" and "TransForMission", both on Amazon. She teaches classes and speaks to community groups on finding purpose. (We're still not sure when she sleeps.)
Donna grew up in Cleveland and by the time she was a teen, she knew she wanted a career in radio. At Ohio University, she worked at the student radio station, honing her skills and stoking her passion. After graduation she pursued her dream and eventually moved to California. She had a respected career in radio for 40 years and along the way interviewed Madeleine Albright, Linda Ronstadt, author Frank McCourt and more.
Her commitment to her work became a lifestyle, waking at 1:30am and getting to the studio by 3:00am. "You get used to it and once I stopped, trying to unload that schedule was just as hard as when I started doing it 21 years ago," Donna tells us. Now moving onto her new work path, she says, "I love interviewing people. It's my favorite thing to do."
Taking listeners around the country and the world with two hours of multi-faceted stories and commentaries every week can be all-consuming. Donna became drawn to meditation. "Meditation was not a way to escape but to keep me feeling grounded and I wanted to convey that to the listening audience." In addition to public television writing, teaching meditation and speaking engagements, Donna is also developing a new podcast around helping people find their core purpose. She says the best part of this new phase of life is "...living who you are in a way you've never been able to do before. I'm excited to see what's next!"
Donna Apidone's next stage life tips:
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Retiring/transitioning: "Don't be afraid--there's so much out there that I hadn't even thought about doing and now I can explore it."
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Timing: "Do it now, do not put it off for any reason. Life is short. We always say, some day I'll do that, in five years I'll do that."
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Travel: "I love solo travel. Sometimes there are places and things that only I want to see and do. I put together my own trips and I always meet interesting people along the way. It's a great way to get to know yourself and what you are capable of doing."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” blog.
