I Used to Be Somebody: (Un)Retirement Lessons Learned

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Mary-Lou Nash Interview: Moves to South Africa and becomes a Winemaster!

Diana Landau | July 01, 2024

Mary-Lou NashWhat a fascinating story about Mary-Lou Nash who arrived in South Africa with just a backpack and eventually becomes a winemaster. Her Black Pearl winery is in the Paarl valley, near Cape Town. Her story is one of curiosity for the world, taking chances, a lot of hard work and dogged perseverance. In 1995 she had been a teacher traveling the world and decided on a whim to take her backpack and meet her dad in South Africa. She had no idea then that choosing to go to South Africa would set her life on a completely new course.

 
Mary-Lou was born in England and grew up in Canada and Maine. Both of her parents were doctors and she was one of 4 children. "Everywhere I've lived in my life was in the countryside." As a teen, Mary-Lou says she partied hard, played hard at sports and studied hard. (Even at an early age, her passions were her driving force.) She graduated from the University of New Hampshire with a B.A. in Anthropology, summa cum laude and then taught English in Japan, traveling the world in her spare time.

 
Her father had remarried, went to South Africa for a honeymoon and then purchased a farm, not realizing it had 40 acres of Chenin Blanc. Mary-Lou visited him there. "I knew nothing about grapes," she tells us. They had no laborers and decided to harvest the grapes themselves. They picked 3 tons on a Friday and with an aching back recruited more workers and finished the harvest. Mary-Lou was hooked. She told her dad she would stay on as the manager. In 1997, they planted grapes for red wines.
 
Always determined, she is a self-taught winemaker that faced real discrimination in the 1990's male-dominated wine industry. She worked hard and never gave up, always reaching out and befriending other winemakers to continually learn more. She received her Cape Wine Masters degree in 2011 from the University in Stellenbosch. In 2001 she created her first vintage herself. "I had bottled, created a label and had never given a thought to selling it!" Today, Mary-Lou's winery produces 7,300 barrels of red in addition to white wine.

 
Fun Fact: Mary-Lou met a wine distributor along the way that helped her get her label into Disney. Turns out Jack Sparrow's pirate ship (Pirates of the Caribbean) is also named "Black Pearl." Her Cabernet is the #1-selling South African red in Disney World.

 
Unfortunately, Mary-Lou was involved in a harrowing experience being robbed at knifepoint in her home at the winery and she decided to move to a home in Stellenbosch recently. "Everything happens for a reason. I was isolated at Black Pearl. Now I have moved into town, I have a whole new group of friends, I can walk everywhere, I take a yoga class on the beach and I've joined a sailing club. I love my life now!"

 
Mary-Lou's life advice:
  • "Don't always take the easy route. Don't be scared of taking chances."
  • "Put yourself first and do what makes you happy. We can't waste any time at our age!"
  • "Always accept invitations--get out there! You never know who you might meet." (Her dad told her this one but she firmly lives it.)
  • "It's all about the F-Word, as in FUN!"Check out more super fun unretirement ideas - Click here for this week's newsletter!

 

• More about Mary-Lou Nash and Black Pearl Wines
• Sponsored by: How to Retire and Not Die
• Sponsored by Capital Advantage
• (Un)Retirement Travel with the Pro Allan Wright, Zephyr Adventures
• I Used to be Somebody World Tours -- Tuscany, Portugal, Pickleball Adventure

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
 
Tags:    Blog   Interview   Mary-Lou Nash   Winemaster   South Africa   (Un)Retirement   I Used To Be Somebody   Podcast  

Stephanie Stuckey Interview: Rebuilding Stuckey's a part of Americana

Diana Landau | June 11, 2024

Stephanie Stuckey InterviewCarl interviews the unstoppable Stephanie Stuckey, the CEO of Stuckey's. The brand is known by generations as a highway oasis serving up pecan log rolls and kitschy souvenirs. Many Boomers fondly remember family road trips throughout the U.S. when stopping at Stuckey's was a tradition. Reviving her family's company is just the latest in a long list of Stephanie's accomplishments. She's been a Public Defender, a Georgia State Representative, a Director of Sustainability and Resilience for the City of Atlanta and an Adjunct Professor at the University of Georgia School of Law. Stephanie's story has recently been featured in The New York Times, the TODAY Show and the Washington Post.
 
Stephanie was born in Easton, Georgia and was surrounded by family. "It was a fun childhood!" Her father was a U.S. Congressman, so the family split their time each year between Washington D.C. and Easton. Going back and forth between two very different homes, Stephanie says, "You grow up very resilient and you have to learn those social skills to survive."
 
After college and law school, Stephanie spent over 14 years as a Public Defender. She then served for 7 years as an elected Representative for the Georgia State Legislature. in 2012 she left politics and became the Executive Director of GreenLaw, an environmentally focused law resource center in Atlanta. (Another one of her passions.)
 
Stephanie's grandfather sold Stuckey's way back in 1964 for $16 million (the equivalent price in today's value would be $158 million). She purchased back her family's company in 2019 with no prior entrepreneurial experience. "I didn't even know how to read a balance sheet!" she tells us. Stephanie learned what she had to do--and that didn't include upgrading the actual physical stores, which were on the decline. Only a dozen out of 300+ stores were left. Instead, she realized people still wanted to be able to buy their pecan snacks and candies. Undaunted, she found two partners, (one a pecan farmer and one a marketing exec) and the brand now has an online store, a distribution center and just two years later, the company's sales have gone from $2 million to $14 million.
 
In addition to running the company and raising a family, Stephanie just wrote her memoir, UnStuck: Rebirth of an American Icon this year. In her spare time, Stephanie enjoys traveling by car to explore the backroads of America and pulling over at every boiled peanut stand. She says she follows her grandfather's and father's advice: Work hard, be fair and have fun!"
 
Stephanie's advice on starting a second (or third) act:
  • "You are not alone! I think a lot of times it's very lonely, I know it is, it can be isolating when you're trying to put something out there."
  • "Go out there and find your community so you can support each other. Just reach out!"
  • "Embrace your weaknesses as opportunities to learn and celebrate your strengths!"
(Un)Retirement
 
• More about Stephanie Stuckey
• More about Stuckey's
• Sponsored by Capital Advantage
• Sponsored by How to Retire and Note Die
• (Un)Retirement Travel with the Pro Allan Wright, Zephyr Adventures
• I Used to be Somebody World Tours -- Tuscany, Portugal, Pickleball Adventure
 

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.

 

Tags:    Blog   Interview   Stephanie Stuckey   Unretirement   Carl Landau   I Used To Be Somebody   Podcast   Americana  

My 6 Best (Un)Retirement Decisions

Carl Landau | February 10, 2024
Carl DiaryI'm currently starting my 4th year of what we call (Un)Retirement. And maybe I've learned a thing or two I can share to help you...
 
Actually do it and retire! I thought about it many times. Exactly when should I cut the cord and stop working the crazy hours and dealing with the pressure of running my own business for 40+ years? The best advice I give people about (Un)Retirement is do it sooner rather than later. I wish I had sold/quit 5 years earlier. The last couple of work years were a drag on my mind, body and spirit. And I didn't realize it until I stopped.
 
Hire a pro to create a financial plan. The reason I felt comfortable in stopping the job/career is that I had been working with a great financial planner for several years in anticipation of the change. That person is Ian Castille at Capital Advantage and I consider him a good friend at this point.
 
I talk to so many people that have/had successful careers and have created wealth that they manage themselves. Or at least they try. This is crazy. What do you truly know about the financial market? I'd rather pay someone that studies the market all day to make my decisions. I sleep so much better at night because of this.
 
Avoid the temptation to go back! You are an expert with experience and it's so tempting to go back. I was in the live event biz for the past 20 years. I know that business back and forth and have seen so many opportunities to return. But, every time I return to my senses (also with the wise counsel of my wife Diana who had to put up with my totally-consumed-working-self for many years). Now I focus on where I'm going!
 
Do something new. Use the skills you already have, except in a new way. After working for decades, we all have developed incredible insights into organization, management, writing or whatever. Just use that toolbox in some new and cool endeavor.
 
Hire someone to do the shit you don't like to do or aren't good at. When I first was launching our podcast and newsletter I was going to hire an assistant. But my friend Bekah said I should consider hiring a virtual assistant company. I did that 3+ years ago. I hired a company Monkey Creative. It was one of the best decisions I ever made. No employees for me to worry about and I only pay for what I need done. I get to do the writing and they handle the graphics, e-marketing and all the other stuff I don't want to do/not good at.
 
Just start and see what happens. I didn't have a plan beyond starting the I Used to be Somebody podcast and newsletter. Then I took a leap of faith. Perhaps it would lead to something else? It lead to me interviewing 80 incredible people that I would never have met in a million years. Many I now consider my friends. The podcast and some pickleball talk led to Diana and I co-authoring (with our instructor and friends Mo and Reine) the Amazon best-seller, Pickleball for dummies. Most recently, my new path has led to leading vacation tours around the world for our podcast audience. You never know...

 

Tags:    the carl diary   unretirement   pickleball   Best decisions   second act   pickleball book   I Used To Be Somebody   Podcast  

Carl Landau Interview: Celebrating Episode #50 -- Our Host Reveals it ALL!

Diana Landau | December 14, 2021

In this last episode of 2021, we flip the podcast-- and Diana, Carl’s wife/content wrangler/blogger interviews the host. As she interviews Carl, they do a bit deeper dive into his childhood, his parent's divorce, the family barrel business started by his grandfather, his late-blooming teens, and his college years.
 
After a few marketing jobs post-college, Carl moved out to San Francisco in his early 20’s, landing a sales position with Miller Freeman, a B-to-B publishing giant (at the time). While working with exciting magazine titles like “World Coal”, Carl realized he could launch a magazine of his own. It also happened to be the early 1980’s in the Bay area, as coding and computers took off. At 26, he launched his first magazine, “Computer Language.” He then launched a magazine a little ahead of its time, “AI Expert.” (Artificial Intelligence)
 
After selling those magazines and taking a couple of years off in his first (un)retirement, Carl identified the craft beer and wine homemaking trends and launched “Brew Your Own”, “Brew Pub” and “Winemaker” magazines. After selling those magazines in the early 2000s, Carl saw that the magazine industry conferences seemed to be only for the big titles, when 95% of the magazine market was smaller, niche titles. (Think Concrete Today, VegNews, Backyard Poultry)
 
Carl launched the Niche Magazine Conference in 2007 producing hundreds of niche magazine seminars and conferences nationwide. He sold that company in 2019. As our audience knows, Carl started a podcast in 2020 during the pandemic, making himself the guinea pig for a show about people who had big-time jobs and now wanted to do something new in their Second (or Third or Fourth) acts of life. He also offers some insights into what it was like to launch the podcast and some news about the new future of the I Used to be Somebody show. Listen in to find out!
 
Carlism Trivia:
What question does Carl NOT ask podcast guests?
  1. What was the worst job you ever had?
  2. Can you summarize your (un)retirement in four of five words?
  3. What is your pickleball experience?
  4. How much did you weigh as a baby?
  5. What was your childhood like?
Email your answer to podcast@pickleballmediahq.com for a chance to win a free Pickleball Media hat.
• More about Carl Landau and the Pickleball Media Team
• Sponsored by Capital Advantage
• Sponsored by LoveMyHeartStudy.com
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
 
Tags:    blog   interview   unretirement   carl landau   anniversary   second act   podcast  

Dr. James Beckett Interview: Sports + Math = Amazing Success!

Diana Landau | January 26, 2021
Carl interviews the one and only Dr. Jim Beckett. Dr. Beckett has lived quite a life—and as he says, “I had a childhood hobby that grew into a successful business and now I'm turning back into a hobby!”
 
He is currently the CEO of Beckett Interests Inc. of Dallas, Texas. He is the founder of Beckett Publications Inc., the world's largest sports and entertainment collectibles publisher, and served as its CEO from 1984 until selling the company for a reported $20 million in January 2005.

Beckett Publications' titles included Beckett Baseball, Beckett Basketball, Beckett Football, Beckett Hockey, Beckett Racing, Beckett Fantasy Sports Powered by Rotoworld.com, Neopets (The Official Magazine), Beckett Pokemon, Beckett Dragonball Z, Beckett Anime & Manga, Beckett Yu-Gi-Oh Unofficial Collector and a number of other titles. Jim has also authored more than 50 sports-related books, including numerous annual price guides in several collectible fields.
 
As a child, Jim lived in 18 houses in 18 years. His father was in the military and then a corporate CEO and it kept the family moving. He said of those years, “Moving a lot with new schools means you've got to be a quick study.” Jim also discovered that his hobby of collecting baseball cards was a great “socializer.”
 
After earning his Ph.D. in statistics from Southern Methodist University in 1975, he was a tenured associate professor of statistics at Bowling Green State University until 1980. Surrounded by so many baseball entities in the region, he said it was an immersive experience. Combining his great love of sports and math, he decided to publish a free price survey to the collector market in 1975. In 1979, he published a full-length book.
 
Living in Dallas in 1984, Jim then published Baseball Monthly magazine. It was such a success he left his other jobs to fully devote his time to Beckett Publications, Inc. Carl noted that he also launched his first magazine in 1984, Computer Language. Their paths and exit strategies were entirely different—Carl sold his magazine three years later, while Jim grew his company over 20 years into an empire. “I’m not really a serial entrepreneur”, he said. “I’m an opportunistic entrepreneur, I had many great ideas, but that one idea seemed to have legs on it and it sure seemed that I should be the guy to carry it forward.”
 
The company eventually expanded way beyond baseball cards, selling 2 million magazines a month. “I think I have the record for the greatest direct mail return, I had a 1,000%! I would send out 1,000 pieces of mail and get 10,000 orders,” Jim told us. Then while actively leading the company, Jim suffered a heart attack. It forced him into concentrating on his schedule and his health. He went into a more executive role with the company, which he didn't enjoy. “I’m a hands-on guy!” Soon he started thinking of selling.
 
In addition to running a successful company, Jim had started a pro-bono consulting business to help leaders and future leaders solve problems. He started having 200 meetings a year with different entities, often bringing in peers to help too. Jim’s love of problem solving has led to more than 5,000 meetings over the years. “It has been so fulfilling,” he added.
 
Now in (un)retirement, Jim is going strong with a daily (yes, daily!) podcast for the sports collector world. Turns out that in the pandemic, card collecting has had a dramatic resurgence. 2020 was the biggest year ever. “I get to have an impact on my industry and influence the influencers. I'm having a blast!”
 
Dr. James Beckett’s (un)retirement advice:
 
“I think people need to find some connection to a passion. It’s not I have to do this, it’s I get to do this. How great is that?”
 
“I was always a person to bring order out of the chaos……as I've grown older, I've realized you don't want to eliminate all the chaos. A little bit of chaos is the joie de vivre.”
 
“Leave the world a better place. Make a positive impact!”
 
Check out the Dr. James Beckett: Sports Card Insights podcast.
 
This week we're sponsored by 032 Outsourcing: Call 214.403.3755 or visit: https://032outsourcing.com/

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
 
Tags:    blog   interview   Dr James Beckett   baseball   baseball cards   sports   collector   podcast  

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