Susan Stewart Interview: Do it, Don’t Wait! One Life!!!
Diana Landau | June 22, 2021
When you meet Susan Stewart, you think right away that you must be friends. She really cares about people. A former golf prodigy then pro, a colleague along the way saw her promise and helped her build her resort merchandising career. Then in 2017, tired of corporate life, she risked it all (her wife was very supportive) and started her own retail store in 2017. Strapping sells funky, kitschy, relevant, irrelevant, unusual items and it’s been a big hit with two stores and a thriving online business.
Susan has a successful business in a neighborhood in a transition with a long history but no surprise--she has become a community leader and advocate. She's advocate for everyone! She just opened in her second store during a pandemic—and she’s excited about it! (You’ll see in the podcast episode.) She is inspiring and inspires others with her infectious energy.
This budding yet savvy entrepreneur grew up in Hudson Valley in New York. Her parents were chefs and eventually the family moved to Palm Springs. As a child, Susan loved golf. After high school she had a job with Paramount Studios as a runner, meeting Frank Sinatra, Bob Hope and one of her golf heroes, Arnold Palmer.
A couple of careers later, Susan decided to go for it. “In January I had the idea, in February I found the space, in March I got the key and in April I opened!” she says. “I’m a doer. I think most entrepreneurs are. You jump in with both feet!” Now she is a successful shop owner who really views her business as a way to be an integral part of the community. Susan is hoping to hire some extra management and play a little more golf, looking for that sustainable life balance.
Susan’s advice on becoming an entrepreneur in your Second Act:
“Failure is okay, it brings you to where you are.”
“People always ask me; how did you pay for this? Be prepared that banks aren't going to loan you the money.”
“Entrepreneurship is not for the faint of heart. You have to be adaptable. You have to really see your failures and grow from it.”
“You don't know that you don't know something until you (eventually) know something!”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
Carl interviews local legend and cool coffeehouse owner Tim Jordan in the Tiki Bar. Tim had a big time career in the printing industry for 20+ years, starting out as a copy clerk for a small printer and working his way up to production manager, then working for a big-time printing company and eventually moving up the ladder to VP then CEO. Carl says he has always had a soft spot for printing companies, as he used to be a niche magazine publisher.
In 2004, dissatisfied with corporate life, Tim left the print biz. He wanted to get back to his roots. He took off a year to find his passion. In what he calls “the world’s craziest decision,” Tim became a first-time entrepreneur with his biz partner Jason Griest, working 20 hours a day roasting artisanal coffee, learning to bake, and creating one of the coolest art coffeehouse vibes in the Sacramento region. Today, Old Soul has 4 locations with 3 more in the works, a catering side, wholesale operations, and a thriving online retail biz in 50 states. True to their artisan pledge, Tim adds, “We have a small local business that we’re proud of and we don’t have to work 20+ hours a day anymore.”
Tim grew up in Sacramento and both his parents worked for the State of California. His older brother works for the State too. “My mother was always wondering about what trouble I’d get into,” Tim tells us. “I was precocious, maybe obnoxious?” Carl says he was the same way as a kid. He first wanted to be a baseball player when he grew up and still today is a loyal St. Louis Cardinals fan, like his father. His first job was frying chicken at KFC at age 15. “I thought I’d earned a future in fine dining,” Tim recalls. He began working in printing at age 18 and the rest of his first career is history.
Lucky for Sacramento, Tim and his partner gave Midtown the cool vibe it needed. The neighborhood has become the hub of culture, creativity and vibrancy in the urban core. It wasn’t so easy in the beginning, however. At first, Tim and Jason intended to create a wholesale biz, selling artisan coffee and baked goods to local high-end restaurants. (Never mind that the two didn’t know how to roast coffee and bake but they learned!) They spent a year renovating an old warehouse space and soon the aromas of great coffee and tasty baked goods were wafting out the door. No surprise, people kept dropping by to see what was happening. It got to the point where they had a self-serve station, an “honor jar” for money and some vintage furniture to settle in. Tim says he had been working 7 days a week, crazy long hours, and people kept asking how much they should put into the honor jar. “I was tired and I got mad and just said two dollars! Everything is two dollars!!! (This blogger fondly remembers that time and how chill it was to sip exceptional $2 coffee in the funky vibe of that warehouse. It’s still there, but the pricing is truer now.) Their artisan coffeehouse grew organically into the successful business it is today.
“I’m old and Jason’s the soul. We have a real brotherhood,” Tim says of his business partner of 16 years. “And I’m working less than 40 hours a week now.” He lives on 38 acres of “delta breeze bliss” with his wife of 18 years, Jill Withrow. They are big supporters of the local community, and also have their non-profit literacy foundation, “Sacramento Has Soul” which helps students who have fallen behind in their reading skills. It’s no surprise that Tim is already thinking 4-5 years ahead for his third act, pondering what his next (ad)ventures will be……..
Tim Jordan’s advice on Second Act Entrepreneurship:
“Do something that you really love and that you feel like you're good at.”
“I wished I’d recognized a little earlier on which details to sweat and then start to pro forma ones you can’t sweat so much, so you can find your balance…. (and) you can have a quality of life that is not dictated to you, rather you can dictate it instead.”
It’s essential to find a good fiduciary that is a steward for the company’s finances. It gives you peace of mind and clarity.”
“Know your business, know what’s important, know what to let go.”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
Carl interviews Cinde Dolphin this week live in the Landau Tiki Bar. She had a big-time career in Marketing for Coors for 28 years, then transitioned into public relations and social media in California. Along the way, Cinde had four battles with cancer—that spurred her on to become a first-time entrepreneur in her 50’s to invent a medical equipment product to make her life and those around her better. (It’s a common theme with Cinde, you’ll see.)
Cinde mostly grew up on the sunny beaches of Southern California and despite some challenges at home became determined at a young age to be a positive person and an agent for change. After college in San Diego, she was hired by United Way to work in public relations. “It was worthwhile and so inspiring,” Cinde tells us. She was eventually hired away by Coors and had a great career in Marketing for them. She worked all over the country. “I had a lot of fun!” Cinde says of that time.
When Coors was merging with Miller, she knew it was time to do something new but wasn’t ready to be "done" with working. Cinde decided to make a change after 28 years and moved to Sacramento, California. She squeezed in a fun "gap" year and then worked her industry contacts and started up a PR and social media agency for California winemakers.
While still at Coors, Cinde fought her first battle with cancer. After the third cancer diagnosis many years later, she saw a void in the medical supply industry. At the time, patients after surgery had external drains attached to them—by safety pins! (A 50-year-old practice.) Cinde invented a special "apron” of sorts that is much more convenient and comfortable for patients. It’s been tested at University California, Davis Medical Center and launched Cinde’s new career as an entrepreneur/inventor. She's also been in remission now for eight years.
In Cinde’s spare time, (she enjoys hang gliding and rock-climbing too), she has made three trips to Africa in the last five years to work with women in Kenya and Tanzania to start their own small businesses, so they can support their families and pay school tuition. “It was a life-changing experience,” Cinde says of her first 3-month trip to Africa. “Now these women are entrepreneurs. I am still close to those women.” Cinde loves volunteering and is doing as much as she can. “When you volunteer you have to learn how to be a team player, not the boss, not micro-managing—and it brought a lot to me personally to be just someone who helps. It’s a great life lesson and I’ve made some great friends along the way.”
Cinde’s advice on starting a business as a Boomer:
“Find a tribe to help you get through it. I found a co-working space with other startups, we help each other. It’s a good kind of camaraderie.”
“Contact a Small Business Development Center. They had so many resources to help me get started.”
Her life advice:
“Identify something that is not already being done and make that your signature in the world. I have found a way to distinguish and make it a legacy. It’s rewarding!”
“The shoe can fall at any time, so maybe that’s what makes me a little risk-involved, I can afford to take chances. It makes me appreciate making every day special.”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
Carl had the opportunity to interview the one and only Alan Newman this week. Alan is a serial entrepreneur, part of a rare breed of risk-takers who start up companies as often as they have new ideas. In Alan’s case, money is not his driver. “If you do things you like doing, the money will come,” he says. Alan’s long list of entrepreneurial ventures began in 1983, when he helped found the burgeoning mail-order Gardener's Supply Company. He then founded the eco-friendly, wildly popular Seventh Generation Inc., a natural cleaning products company. In 1994, as the regional craft beer market emerged, he co-founded Magic Hat Brewing Company and served as CEO for 17 years.
In 2016, Newman became a partner in Higher Ground Music in Burlington Vermont. Currently, he has investments in start-ups in hemp and cannabis, has bought Art Riot (an art/music venue) plus he is also currently working on a new venture in LA– and he's not done yet!
Alan grew up in the Long Island area of New York. His father was a commercial real estate broker, leasing out shopping malls before they were built. Alan says his father would work very hard for 2-3 years, max out his bonuses and then take a couple years off. “In some ways he demonstrated entrepreneurial living to me,” Alan says. A bright, rebellious spirit who rejected authority, he was kicked out of three high schools and two colleges in five years.
Alan says he never wanted to be in “business,” sitting behind a desk and wearing a suit. “I’m frequently only interested in doing things people tell me I can’t do,” he laughs. Carl asks Alan what motivates him now, at the age 75. “I’ve created far more wealth for other people. I continue to work because I need income, though I’m perfectly happy and comfortable. I like working, I need to be active. Building companies is my hobby!”
Alan’s insights on (un)retirement:
“I don’t believe in retirement---it has never dawned on me. I’m having fun!”
“Say YES! I find that I am endlessly curious and I tend to say YES a lot.”
“There are two kinds of people---'expense' people and 'revenue' people. When things get tight, "expense" people look for ways to reduce expenses. I’m a revenue person—I look for ways to generate more revenue.”
"There's something about making something that people want to buy that excites me!"
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
Carl had a fun chat with Dan Blank, CEO of WeGrowMedia this week. Although Dan isn’t retiring any time soon, the focus of his work is helping people in their (un)retirement to achieve their goals. Before founding WeGrowMedia, Dan worked in publishing and digital content development, and was in the perfect spot when those worlds collided. Just as he became even more successful, Dan took the bold step into launching his own business—during 2010! “I felt the recession was a great time to start a company, there were no expectations. I sort of wanted to see who wanted to hire me.” Over a decade later, Dan's company has helped thousands of writers and other creatives to launch their own successful projects.
“I was the art kid growing up,” Dan tells us. Always the entrepreneurial family, Dan, his older brother and parents started a baseball card collector business on weekends, traveling the tri-state area, meeting people, sharing stories about their favorite players and cards. “I think my family's values of working hard, pursuing the creative and encouraging entrepreneurship had a big influence on me.”
In college, Dan had many ideas but wasn’t sure what he wanted to do. He always had side gigs however. He was a DJ and a cartoonist for the college newspaper, then went on to publish a music "zine" in the 1990’s. “I did it for the love of doing it,” Dan says. He profiled new CD’s in the zine and eventually had the opportunity to interview the members of Oasis and other bands he idolized.
After college, Dan began his career in publishing and eventually ran digital content for over 40 magazines. He started an internal newsletter for co-workers—the beginning of a weekly practice he has done for over 15 years now. “I have so many ideas, I can’t imagine not sending it (the newsletter) out!” In 2009-2010, his company diversified and his division was sold off. Dan was one of the last employees. He figured he had a network of his own because of his blog and newsletter and decided to leave the corporate life and launch his company, WeGrowMedia, using his knowledge and experience to help others achieve their goals.
If you are in (un)retirement and working on your memoir, Dan can help you create a website, develop your marketing strategy and even plan the book launch. "For writers, I encourage people to listen intently to two things: 1) Your inner voice and taking action on those things you feel compelled to create, and 2) Learning about your readership, the folks you hope will be moved by your words. Both of these actions require a lot of empathy, and listening more than talking---like any good marriage!"
Dan Blank’s advice for starting a new Second Act in (Un)Retirement:
Communication: “What do you want your day to look like? What’s your purpose? Be really aligned with what you want it to be. If you have a partner, make sure that’s aligned too."
Collaboration: “As we get older, we get more and more fearful of failure. If you have a new idea for a venture/novel/project, talk to other people about it. Talk with your friends and colleagues and spitball ideas.
Clarity: “Keep doing what you love. Everything I do is because of who inspires me.”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
When you meet Susan Stewart, you think right away that you must be friends. She really cares about people. A former golf prodigy then pro, a colleague along the way saw her promise and helped her build her resort merchandising career. Then in 2017, tired of corporate life, she risked it all (her wife was very supportive) and started her own retail store in 2017. Strapping sells funky, kitschy, relevant, irrelevant, unusual items and it’s been a big hit with two stores and a thriving online business..png)
“Entrepreneurship is not for the faint of heart. You have to be adaptable. You have to really see your failures and grow from it.”
Carl had a fun chat with Dan Blank, CEO of WeGrowMedia this week. Although Dan isn’t retiring any time soon, the focus of his work is helping people in their (un)retirement to achieve their goals. Before founding WeGrowMedia, Dan worked in publishing and digital content development, and was in the perfect spot when those worlds collided. Just as he became even more successful, Dan took the bold step into launching his own business—during 2010! “I felt the recession was a great time to start a company, there were no expectations. I sort of wanted to see who wanted to hire me.” Over a decade later, Dan's company has helped thousands of writers and other creatives to launch their own successful projects.
