Tom Marks Interview: Survived 40+ Years in the Ad Biz to a Coming of Age in Retirement
Diana Landau | February 10, 2026
Discovering "the new you" after you retire and defining your true purpose takes many people by surprise. Carl interviews successful advertising executive, best-selling author/speaker and one of the leading voices on Retirement Happiness, Tom Marks.
Tom founded his own advertising agency, TMA+Peritus way back in 1983. He has written the bestseller "The Second-Best Business Book Ever Written" and his latest book is "Coming of Age in Retirement: An Advertising Executive's Story of Enlightenment and Revelation."
Tom was born in Chicago. His mother was a designer with her own company and his father was an advertising executive. His dad's biggest claim to fame was that he was the marketing genius behind Orville Redenbacher's Gourmet Popping Corn. "It was an idyllic childhood," he says. Growing up he always wanted to be in the advertising biz like his father and after graduating from Claremont McKenna College, he founded his own agency. He says he made the mistake of not having any clients at the start. "It was hard in the beginning but once you turn a corner, it's a dream." His clients included McDonald's, Footlocker, Honeywell and California Avocados to name just a few.
After working very long hours and weekends for decades, Tom had a retirement AHA moment. "I just felt like I was losing my mojo. I didn't want to work weekends or nights anymore. I could feel myself slowing down." His transition into retirement did not go well, however. "In a word, it was horrible! I made a lot of mistakes." He tells us he just started doing what other people were doing and lost his individualism. Tom made lots of lists. "I was on a hamster wheel and I needed to get off."
So he consulted friends for suggestions and one said he should write a memoir. "I discovered the writing process was fun for me." His latest best-seller is about finding your own path to happiness in retirement combined with a poignant, funny memoir. Tom lives in Tucson with his wife and has two more books coming out this year.
Tom Mark's Advice to Finding Happiness in (Un)retirement:
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"Be careful about what you read (about retirement.) So many of the books on retirement are about the "how" and not the "why."
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"In retirement, we are no longer defined by our professions. We shouldn't be defined by our possessions. We can be whoever, whatever, whenever we want to be. It's the part of life when individualism is at its greatest opportunity and importance."
• I Used to be Somebody World Tour: Croatia
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Kevin Blake Interview: Mystifying Second Act as an Illusionist
Diana Landau | December 09, 2025
Carl is amazed when he interviews the one and only Kevin Blake. Kevin is different from most of our podcast guests in that he is only in his 30’s. But he definitely took a big risk to dive into his very successful second act and he shares what he learned with the rest of us. Kevin is a former marketing exec who left a successful career to follow his dream of becoming a magician/illusionist/mentalist. He now has a wildly popular show in San Francisco at the Palace Theater.
Kevin grew up in suburban Sacramento, CA. A big part of his childhood was spent going to swim practice and becoming a star swimmer in high school and the collegiate level (He would later go on to swim in the Trials for the 2012 and 2016 Olympics!)
After college and a degree in Psychological and Brain Science, Kevin landed at Wells Fargo and pretty quickly felt he wanted something different. Walking around one day in SF he saw a sign for a “Creative Agency” and knew he would rather be following a much more creative path. As a marketing exec, he created brand identities through digital, print, motion and video for big brands such as Lagunitas Brewing Company, Duraflame, JanSport Backpacks, Intel, and more.
While Kevin enjoyed that career, he always had a passion for magic and performing shows. He developed a side gig of online magic shows for companies all the while honing his craft. The pandemic actually became a big new opportunity for him. “I was making more (money) in two months than I was making for my yearly salary.” (You'll have to listen to the podcast to learn more about that!) “It gave me the freedom to be able to quit,” he tells us. He decided to go for it and work in magic full-time. His family and friends were nervous for him and supportive. “Nervous? Yes. But I was confident.”
Kevin has performed and has competed on a national level -- America's Got Talent and Penn & Teller: Fool Us. Now he performs for sold-out, live magic shows at the Palace Theater as well as for corporate business events. “I’m lucky I have a marketing background so I can sell tickets and promote my business,” he adds. When not performing, Kevin is constantly working on his show, and also spending time with his family. And yes, he’s still swimming.
Kevin Blake, on beginning a Second Act:
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“Your time is open. What do you do with that time? We all have to fill our time with things that create meaning for us.”
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“If you've always had a passion sitting in the back of your mind, try it as a side gig. Go for it, try it, experiment and see what you find. The only thing that can happen is that you'll learn a lot.”
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“If it (second act) was really, really comfortable I wouldn't have that same fire to hustle!”
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“Finding or creating your own small network of people who do what you do is critical.”
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Fritz Gilbert Interview: Mr. Retirement -- Author of "The Retirement Manifesto"
Diana Landau | October 21, 2025
Ok, this is a BIG DEAL! Carl interviews a retirement legend in this 100th EPISODE!
Carl chose retirement expert/book author/speaker/do-gooder Fritz Gilbert as his 100th podcast guest. Fritz's award-winning blog, The Retirement Manifesto, is focused on helping people achieve a great retirement. Since 2015, Fritz has written 441 articles and 1 million words about how to live your best life in retirement. Fritz retired after more than three decades in corporate America, where he progressed through the various levels of a multinational corporation serving the global aluminum industry. He's still changing lives, read on!
Fritz grew up in the small town of Hillsdale, MI with his parents and two older sisters. His father was a college professor and his mother a teacher. This meant their summers were free to explore the great outdoors, one of Fritz's true passions. It's no surprise that Fritz was a curious, hi-energy kid. He says he wanted to be an NFL punter growing up, then to be a doctor. He attended Wittenberg University in Ohio. He says, "My father always told me I could be whatever I wanted to be." On a whim as a senior, he interviewed with an aluminum industry exec that evolved into a highly successful 33-year career.
Tired of the corporate world's politics, he retired in 2018. But, three years before retirement and this is important, he started thinking and strategizing about what his ideal retirement life would look like in 2015. "I got out at 55," he tells us. He started a blog, which he had never done before and kept on writing. He wrote the 10 Commandments of Retirement, which focuses on attributes to keep in mind daily in retirement, such as; have a great attitude, pursue your passions, stay flexible to change, try new things and more. "I would have never dreamed that 10 years later the blog would become so successful with over 16,000 followers. I was curious and I took that first step!"
He wrote and wrote about not just the financial parts of retirement, but the equally (if not more so) purpose parts of retirement. "I love the relationships I've had too. It's a deep subject, I'm still writing. It's turned into something I love to do." Recently Fritz decided not to do a full-time blog after 10 years so he has time to pursue other passions. He loves to mountain-bike in the Blue Ridge Mountains of Georgia, spend time with family, work in the garden, and lots more.
Fritz is also helping his wife with her passion, Freedom for Fido, a community group that builds fencing for low-income families that have dogs chained in the yards. They've built 187 fences in 6 years with the coordination of several hundred volunteers. "It's created this incredible network, we're getting exercise building fences, and I can't even begin to tell you about the impact we're making on the community." Just like that little kid in Hillsdale, Fritz is still high-energy, loving the outdoors and still curious!
Fritz Gilbert's (Un)Retirement advice:
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"Learn to listen and follow your curiosity. Look for things that might interest you and take that step."
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"The path to fulfillment and enjoyment is to just try new things. Do as many as you can. Some will hit and some will miss. But enjoy the ones you like and keep going!"
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The 90-10 Rule: People focus 90% on the financial part before retirement. It's amazing--once you're in retirement, you spend about 10% thinking about the financial part and 90% thinking about what you are going to do now. It's the purpose side of retirement that people need to think about before they retire."
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
Carin Stutz Interview: Restaurant Industry Icon Pays It Forward
Diana Landau | September 23, 2025
Carin Stutz has been Somebody -- an icon in the food service and restaurant world for decades. Carl interviews her about her meteoric career starting in service and working her way up to Division VP for Wendy's International, Exec VP for Applebee's, President of Global Business Development for Brinker International (Chili's Grill & Bar, Maggiano's Little Italy, etc.) and now the good work she is doing to give back to the restaurant industry she loves. Her industry awards and accolades are a very long list.
After college she started as a management trainee for Wendy's and quickly fell in love with the restaurant biz. "I think I learned early on that you have to advocate for yourself," she says. Carin has held top-level positions at seven different restaurant organizations, where she led hundreds of franchises across multiple brands in 34 countries.
Carin (un)retired two years ago at age 67. Her Mom was ill and she says she started realizing that quality of life can deteriorate quickly. "You start thinking about how much time you have left. It was a wake-up call." Carin now sits on nine boards and has founded a global network called GLEAM, which is 100% volunteer-run and provides mentoring and career enhancement opportunities to those in the restaurant industry. "I feel so much has been given to me. I wanted to give back," she adds.
When not mentoring, volunteering, and speaking all over the country, Carin spends time traveling with her husband, enjoying family and friends and tries to attend two concerts a week. She says, "Just say YES to more things. Get outside. Do something. Stay active!"
Carin Stutz's (Un)retirement Tips:
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"What do you do when the applause dies? (After a big career.) You ultimately have to recognize your own accomplishments because it really does stop and you need to be okay with that."
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"I was working all the time so I didn't have hobbies when I (un)retired. I started thinking about what I didn't have in my life and what I could have now."
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"Have friends! There's something about friendship that lifts you up and just enriches your soul."
• I Used to be Somebody World Tour: Croatia
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
Best of "Pickleball Chronicles with Traver"
Carl Landau | September 02, 2025
It's BONUS day in the Landau Tiki Bar this week. We're featuring The Best of "Pickleball Chronicles with Traver". Even if you're not a pickleball enthusiast, you'll really enjoy this episode. Six fun-filled and heartfelt stories.
Uh, let's scratch that. It's total Pickleball Mania -- anecdotes, insights, quirks, crazy cliches, true confessions! All in less than 30 minutes!
Traver West joined me on the show about 2 years ago. He works at Pickleball Central, the world's largest pickleball company in the world. We have fun every month just talking about the sport we both love...PICKLEBALL.
Enjoy our 6 favorite segments of "Pickleball Chronicles with Traver"!
• Valentine’s day, sweet customer anecdotes
• Playing in adverse conditions
• How my DJ career has helped in pickleball
• Being a good pickleball partner
• Turning a bad run around
• The growth of Pickleball
