When we launched Pickleball Media and started our podcast, I looked at this project in the same way I did in my previous career. In podcasting, like most media businesses, it’s all about how to build an audience. So you do that via email and social media and through providing great content that will attract the right group.
It's not easy starting to build an audience from scratch. Without going into the boring details, we took all the right steps. But like anything there are some parts I like to do and... some I don't. Surprisingly, I like building out an audience contact list, talking to sponsors and creating content. And I really like the interviewing part of the podcast. It's the personal contact and interaction with creative types that gives me energy.
But I really don't enjoy the social media part at all. And then it hit me... I don't need to do that. We'll do the basic stuff but I don't want to sweat the details of hardcore, daily social media. I just want to concentrate on what's fun for me.
I guess my point is that I had to give myself permission to just do what I want to do in (un)retirement versus what I needed or had to do in my previous career. Sometimes I think we all get caught up in what we used to do. Now we need to figure out what we want to do!