I Used to Be Somebody: (Un)Retirement Lessons Learned

Back to Blog

Subscribe to the podcast on
Apple Spotify or More

Bob Franceschelli Interview: Big Time Beer Exec and now Pickleball Fanatic -- "Goes for The Whole Nine Yards"

Diana Landau | October 12, 2021

 
Carl talks with Bob Franceschelli, a former top exec for Anheuser Busch, CEO for a new cardiac rehab program, present Board Member of USA Pickleball Association (USAPA), and more. Bob "goes for the whole nine yards" -- he really feels like anything and everything is possible. This is exactly Bob Franceschelli‘s vision for how he’s living his (un)retirement.

Bob grew up in an Italian family outside of Springfield, MA. As a college student, Bob took some marketing classes. “I have always liked being involved in a lot of different things with a lot of different people, having fun along the way. I did a case study on the beer industry and the lights just went on.”

Planning his next steps, he took an internship in college with a beer distributor, offering to work for free in exchange for help getting interviews after graduation. Bob’s rising career at Anheuser Busch (AB) included show product placement, working with the Rolling Stones and George Strait among others. He developed and built alliances with smaller craft brewers. In 2001, he led the test development and product launch of Michelob Ultra. In 2010 and after 28 years with AB, Bob went on to rejuvenate profit at the Pritikin Longevity Center, commuting every week from his home in St. Louis, Mo. to Miami. He then developed and launched their new intensive Cardiac Rehab division.

Always interested in living a healthy lifestyle, Bob, now 62, had to make some decisions. “I had a 6.5 hour back surgery in 2008, due to broken vertebrae and a disc issue … and have two 4” and two 5” screws in my back. Then, in 2015 … I had a total hip replaced. I truly feel blessed to be as mobile as I am to play Pickleball … and part is the lifestyle--- eat right, exercise, healthy mind--- and part was surgical.”

Bob and his wife now play Pickleball several times a week, and he is a 4.5 level player (!) as well as a Board Member for the USAPA. Bob and his wife have created a detailed bucket list that they review and update often—whether it’s taking off to rent an RV and touring the parks in Utah and Colorado for a couple of weeks or daily stuff like learning to make maple syrup from their own backyard trees—and wanting to play much more pickleball, of course.

 

Bob Franceschelli’s Top Tips:
• “It’s important to have a mindful approach to (un)retirement. You have to really think and plan for what you really want to do.” 
• “The key to this (un)retirement thing (for me) is that I love having structure but I also love having some flexibility. Get out there and just try something!”
 
• More about Bob Franceschelli: https://www.linkedin.com/in/robertfranceschelli/
• This Week's Sponsor is LoveMyHeartStudy.com or call (866) 955-1594
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.

 

Tags:    Bob Franceschelli   blog   interview   Anheuser Busch   ceo   pickleball   unretirement  

    Categories

    Show All (7)
    (un)retirement (0)
    (Un)Retirement (0)
    2022 (0)
    Adam Bryant (0)
    adversity (0)
    advice (0)
    ageism (0)
    Alan Newman (0)
    andy levine (0)
    andy robin (1)
    Anheuser Busch (0)
    anne da vigo (0)
    anniversary (0)
    Apidone (0)
    architectural designer (0)
    Arnold Schwarzenegger (0)
    art gallery (0)
    Artist (1)
    artist (0)
    ascenium (1)
    attorney (0)
    Audrey Hitchcock (0)
    author (0)
    baby boomer (0)
    baby boomers (0)
    baking (0)
    banking (0)
    barry pincus (0)
    bary pincus (0)
    baseball (0)
    baseball cards (0)
    basketball (0)
    beer (0)
    best-seller (0)
    bestseller (0)
    bestselling (0)
    best selling (0)
    bestselling author (0)
    Bistro (0)
    blog (0)
    Blog (1)
    blog (6)
    Blogger (0)
    Bob Franceschelli (0)
    bob tuschman (0)
    Bob Tuschman (1)
    Bob Vogel (0)
    Bob Wolfe (0)
    bonus episode (0)
    book (0)
    Bookstore Owner (0)
    boomer (1)
    bo sacks (0)
    brewing (0)
    brian smith (0)
    budget (0)
    Build-A-Bear (0)
    business (1)
    Business Owner (0)
    business tips (0)
    C-Suite (0)
    caffeine (0)
    cancer (1)
    career (1)
    Carl (1)
    carl landau (0)
    Carl Landau (1)
    Caroline Ceniza Levine (0)
    CEO (0)
    ceo (0)
    CFO (0)
    cfo (0)
    challenges (0)
    changes (0)
    charity (0)
    cheesemaker (0)
    chef (0)
    Chris Farrell (0)
    chris welles (0)
    cinde dolphin (1)
    Clark (0)
    club change (0)
    coffee (0)
    coffeehouse (0)
    collector (0)
    collegescholarship (0)
    comedian (0)
    comedy (1)
    comfort zone (0)
    community (0)
    content marketing (0)
    coors (1)
    Corky Logue (0)
    cpa (0)
    craft brewing (0)
    crazy money (1)
    cycling (0)
    Dan Blank (0)
    Dan Kennedy (0)
    Dan Rudd (0)
    dartmouth (1)
    Dat Truong (0)
    dealers choice (0)
    Debb McColloch (0)
    debb mccolloch (0)
    Deborah McColloch (0)
    denise cerrreta interview (0)
    Detroit (0)
    devon zagory (0)
    Dewey Forward (0)
    director (0)
    Doctor Who (0)
    documentary (0)
    Donald Trump (0)
    Donna (0)
    doug villhard interview (0)
    dream job (0)
    dreams (0)
    Drew Evans (0)
    Dr James Beckett (0)
    Duke (0)
    Ed Casey (0)
    editor (1)
    embracing change (0)
    entertainment (0)
    entreprener (0)
    entrepreneur (1)
    entrepreneur (0)
    Entrepreneur (0)
    entrepreneur (0)
    episodes (0)
    Europe (0)
    Event (0)
    Exec (2)
    Executive (1)
    executive (5)
    executive editor (1)
    EZ Pawn (0)
    facebook (1)
    farm to table (0)
    film (0)
    Filmmaker (0)
    finance (0)
    finances (0)
    financial advisor (0)
    financial planning (0)
    financial security (0)
    first woman (0)
    food (0)
    food network (0)
    Food Network (1)
    foundation (0)
    future (0)
    General Manager (0)
    Georgetown (0)
    giants (0)
    Giants (0)
    golf (0)
    grace (0)
    Grandma's Secret (0)
    halloffame (0)
    health (0)
    henry schulman (0)
    high times (0)
    hope (0)
    horses (0)
    Host (0)
    hotel (1)
    Hot to Retire and Not Die (0)
    housing (0)
    How To Retire and Not Die (0)
    humor (0)
    hypnotherapy (0)
    improv (0)
    Interview (0)
    interview (4)
    interview (4)
    investor (0)
    ironman (0)
    ironman competitor (0)
    Italy (1)
    I Used To Be Somebody (1)
    I Used to Be Somebody (0)
    I Used To be Somebody (0)
    Jack Gallagher (0)
    james beard award (0)
    Jed Smith (1)
    Jill Baker (0)
    jim roddy (0)
    Joan Ryan (0)
    joan ryan (0)
    job (0)
    joe pulizzi (0)
    journalism (1)
    Kerry Hannon (0)
    Landau (1)
    larana day interview (0)
    Larry David (0)
    law (0)
    legend (0)
    lessons (0)
    lgbtq (0)
    librarian (0)
    licensing (0)
    life lessons (0)
    life of freedom (0)
    local (0)
    luck (0)
    luxury (1)
    magazine (1)
    magazines (0)
    major league (0)
    marketing (1)
    Marketing (1)
    mark shaiken (0)
    Mark Shaiken (0)
    martial arts (0)
    Maxine (0)
    meditation (0)
    Melissa Davey (0)
    memoir (0)
    mental health (0)
    mentor (0)
    merchandise (0)
    Miami University (0)
    michaela oconnor abrams (0)
    michael clinton (0)
    Michela OConnor Abrams (0)
    Midtown (0)
    mike branon (0)
    mike drak (0)
    mike krukow (0)
    Mike Murphy (0)
    mini-retirement (0)
    moira mcgarvey black (0)
    mo nard (0)
    Money magazine (1)
    Mozzarella di Bufalo (0)
    multi-media giant (0)
    music (0)
    naps (0)
    naps (0)
    NBA (0)
    Neil Haley (0)
    Neil the Real Deal (0)
    new beginning (0)
    new year (0)
    Night Club (0)
    nonprofit (0)
    novel (0)
    NPR (0)
    nursing (0)
    NYT Columnist (0)
    NYU (1)
    painter (0)
    passion (1)
    passions (0)
    patrick mulvaney (0)
    patty forehand (0)
    paul ollinger (1)
    PBS (1)
    People Magazine (1)
    performer (0)
    pet (1)
    philadelphia (0)
    Pho (0)
    photography (0)
    Pickleball (0)
    pickleball (1)
    Pickleball Media (0)
    Pickleball Tour (0)
    pilot (0)
    Pinot (0)
    pivot (0)
    podcast (0)
    poetry (0)
    Political Campaign (0)
    Popcorn Shop (0)
    pottery (0)
    power nap (0)
    Princeton (0)
    pro-wrestling (0)
    professor (0)
    Professor (1)
    Pro Tips (0)
    psychotherapist (0)
    publishing (0)
    quotes (0)
    Ramini Mozzarella (0)
    rancho la puerta (0)
    ranch owner (0)
    real estate (0)
    rebellious (0)
    recap (0)
    recession (0)
    redemption (0)
    resolutions (0)
    restaurateur (0)
    retailer (0)
    retiree (0)
    retirement (0)
    retirement association (0)
    retirement plan (0)
    rhinos (0)
    Richard Eisenberg (1)
    richard turner (0)
    Richard Turner (0)
    Risk Taker (0)
    risktaker (0)
    robin pajaro (0)
    rock (0)
    sacramento (0)
    Sacramento (0)
    sacramento (0)
    san francisco (0)
    san francisco giants (0)
    scott miller (0)
    second act (1)
    second acts (0)
    September 2024 (0)
    serial entrepreneur (0)
    Silicon Valley (0)
    Sky Bergman (0)
    Small Business (0)
    small business (0)
    smart living (0)
    socal (0)
    Social (0)
    soul (0)
    sports (0)
    stand-up (0)
    Stanford (0)
    star of the week (0)
    Steve Israel (0)
    steven petrow (0)
    steve segner (1)
    success (0)
    superfan (0)
    susan stewart (0)
    task list (0)
    Tasting Tour (0)
    teaching (0)
    ted bahr interview (0)
    texas (0)
    The Pickleball Librarian (0)
    the tapas life (1)
    third-act (0)
    third act (0)
    time management (0)
    time tracking app (0)
    Tim Jordan (0)
    toastmasters (0)
    top 10 list (0)
    transformation (0)
    Travel (0)
    travel (0)
    Travel Planning (0)
    Travel Tips (0)
    Trip (0)
    try new things (0)
    Tuscany (0)
    UC Berkeley (0)
    ugg (0)
    unretired (0)
    UnRetirement (0)
    unretirement (3)
    Unretirement (1)
    unretirement (3)
    update (0)
    US Congressman (0)
    vacation (0)
    val haller (0)
    vice president (0)
    volunteer (0)
    walk on (0)
    water buffalo (0)
    website (0)
    wedding officiant (0)
    Wine (0)
    WNBA (0)
    work (0)
    working (0)
    world series (0)
    World Tour (0)
    worst jobs (0)
    writer (0)
    writing (0)
    yoga (0)
    zen (0)