​​​​​​​This episode is about successfully reinventing yourself in your 50's AND building a huge pickleball community. What's not to love about that? Carl interviews Brand Developer and Pickleball Fanatic Mitch Dunn, who left the big ad agency life he'd been living for almost 30 years to pivot to the wide world of Pickleball. Mitch is now the co-owner of one of the largest dedicated indoor pickleball facilities in the country, with over 1,000 members.

Mitch grew up in Louisville, KY, the youngest of five siblings. Due to the age difference, he says he spent a lot of time alone. "I learned creative problem-solving at an early age because of that," he tells us. His love of creative expression stayed with him through high school, college and into his careers.

After graduating from Xavier University, he started with the legendary Leo Burnett Agency. "Boy did I learn a lot about media and brand strategy!" Mitch worked in the big agency biz for almost 30 years, working on all kinds of brands from Fruit of the Loom to Dewar's. In 2019, Mitch became intrigued with and then deeply passionate about pickleball. In 2020 as a side hustle, he launched one of the fastest -growing community clubs in the country, the Cincinnati Pickleball Club. His non-profit, all- volunteer organization eventually led him to the business side of pickleball.

He was a Senior Vice President at Empower when one day he was "uninvited" to stay at the agency and pivoted quickly to becoming a first time entrepreneur. "This part of my second stage of life is being focused on a brand that I created myself!" he says. He is now co-founder of the Pickle Lodge, one of the best places to play in the Midwest.

Mitch and his wife love Cincinnati. "I've never been happier in my entire career than I am right now. I get to make people happy every day. I get to help them have fun and I connect them to other humans. I feel like a kid. I'm 55 but I feel 25 years old."

Mitch's Tips on (un)retirement and becoming an entrepreneur in mid-life:

• "I'm glad I have the life lessons and career lessons to use now."

• "I'm a big believer in 'What if .....?' thinking. Go through the process of asking yes, and....? When you do that, you can come up with a really cool proposition."

• "I really encourage others to embrace pushing through the fear of becoming a late-stage entrepreneur. It's never been easier to start a business right now. You can publish content to communicate about your business. You can shoot videos about your business. You can start a podcast about your business. Those are important tools regardless of what your business is."

​​​​​​​

• More about Mitch Dunn

• More about The Pickle Lodge

• Sponsored by How to Retire and Not Die

• Sponsored by Capital Advantage​​​​​​​

• I Used to be Somebody World Tour

• Subscribe to the I Used to be Somebody newsletter ​​​​​​​

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog​​​​​​​

​​​​​​​

Tags:    blog   unretirement   pickleball   creativity   community   entrepreneur   business