I Used to Be Somebody: (Un)Retirement Lessons Learned

Kevin Blake Interview: Mystifying Second Act as an Illusionist

Diana Landau | December 09, 2025

Kevin Blake​​​​​​​Carl is amazed when he interviews the one and only Kevin Blake. Kevin is different from most of our podcast guests in that he is only in his 30’s. But he definitely took a big risk to dive into his very successful second act and he shares what he learned with the rest of us. Kevin is a former marketing exec who left a successful career to follow his dream of becoming a magician/illusionist/mentalist. He now has a wildly popular show in San Francisco at the Palace Theater.
 
Kevin grew up in suburban Sacramento, CA. A big part of his childhood was spent going to swim practice and becoming a star swimmer in high school and the collegiate level (He would later go on to swim in the Trials for the 2012 and 2016 Olympics!)
 
After college and a degree in Psychological and Brain Science,  Kevin landed at Wells Fargo and pretty quickly felt he wanted something different. Walking around one day in SF he saw a sign for a “Creative Agency” and knew he would rather be following a much more creative path. As a marketing exec, he created brand identities through digital, print, motion and video for big brands such as Lagunitas Brewing Company, Duraflame, JanSport Backpacks, Intel, and more.
 
While Kevin enjoyed that career, he always had a passion for magic and performing shows. He developed a side gig of online magic shows for companies all the while honing his craft. The pandemic actually became a big new opportunity for him. “I was making more (money) in two months than I was making for my yearly salary.” (You'll have to listen to the podcast to learn more about that!) “It gave me the freedom to be able to quit,” he tells us. He decided to go for it and work in magic full-time. His family and friends were nervous for him and supportive. “Nervous? Yes. But I was confident.”
 
Kevin has performed and has competed on a national level -- America's Got Talent and Penn & Teller: Fool Us. Now he performs for sold-out, live magic shows at the Palace Theater as well as for corporate business events. “I’m lucky I have a marketing background so I can sell tickets and promote my business,” he adds. When not performing, Kevin is constantly working on his show, and also spending time with his family. And yes, he’s still swimming.
 
Kevin Blake, on beginning a Second Act:​​​​​​​
  • ​​​​​​​“Your time is open. What do you do with that time? We all have to fill our time with things that create meaning for us.”
  • “If you've always had a passion sitting in the back of your mind, try it as a side gig. Go for it, try it, experiment and see what you find. The only thing that can happen is that you'll learn a lot.”
  • “If it (second act) was really, really comfortable I wouldn't have that same fire to hustle!”
  • “Finding or creating your own small network of people who do what you do is critical.”

Check out more super fun unretirement ideas - Click here for this week's newsletter!​​​​​​​​​​​​​​

 

 

• More about Kevin Blake​​​​​​​
• Kevin's Show: The Illusionist at the Palace Theater
• Sponsored by Capital Advantage
• Sponsored by How to Retire and Not Die
• I Used to be Somebody World Tour Croatia and New England Baseball and Brew
• Subscribe to the I Used to be Somebody Newsletter
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.
 
Tags:    Blog   Kevin Blake   Carl Landau   Second Act   Magic   Illusionist   Unretirement   Podcast Interview   I Used To Be Somebody  

Fritz Gilbert Interview: Mr. Retirement -- Author of "The Retirement Manifesto"

Diana Landau | October 21, 2025

Fritz Gilbert​​​​​​​Ok, this is a BIG DEAL! Carl interviews a retirement legend in this 100th EPISODE!
 
Carl chose retirement expert/book author/speaker/do-gooder Fritz Gilbert as his 100th podcast guest. Fritz's award-winning blog, The Retirement Manifesto, is focused on helping people achieve a great retirement. Since 2015, Fritz has written 441 articles and 1 million words about how to live your best life in retirement. Fritz retired after more than three decades in corporate America, where he progressed through the various levels of a multinational corporation serving the global aluminum industry. He's still changing lives, read on!
 
Fritz grew up in the small town of Hillsdale, MI with his parents and two older sisters. His father was a college professor and his mother a teacher. This meant their summers were free to explore the great outdoors, one of Fritz's true passions. It's no surprise that Fritz was a curious, hi-energy kid. He says he wanted to be an NFL punter growing up, then to be a doctor. He attended Wittenberg University in Ohio. He says, "My father always told me I could be whatever I wanted to be." On a whim as a senior, he interviewed with an aluminum industry exec that evolved into a highly successful 33-year career.
 
Tired of the corporate world's politics, he retired in 2018. But, three years before retirement and this is important, he started thinking and strategizing about what his ideal retirement life would look like in 2015. "I got out at 55," he tells us.  He started a blog, which he had never done before and kept on writing. He wrote the 10 Commandments of Retirement, which focuses on attributes to keep in mind daily in retirement, such as; have a great attitude, pursue your passions, stay flexible to change, try new things and more. "I would have never dreamed that 10 years later the blog would become so successful with over 16,000 followers. I was curious and I took that first step!"
 
He wrote and wrote about not just the financial parts of retirement, but the equally (if not more so) purpose parts of retirement. "I love the relationships I've had too. It's a deep subject, I'm still writing. It's turned into something I love to do." Recently Fritz decided not to do a full-time blog after 10 years so he has time to pursue other passions. He loves to mountain-bike in the Blue Ridge Mountains of Georgia, spend time with family, work in the garden, and lots more.
 
Fritz is also helping his wife with her passion, Freedom for Fido, a community group that builds fencing for low-income families that have dogs chained in the yards. They've built 187 fences in 6 years with the coordination of several hundred volunteers. "It's created this incredible network, we're getting exercise building fences, and I can't even begin to tell you about the impact we're making on the community." Just like that little kid in Hillsdale, Fritz is still high-energy, loving the outdoors and still curious!

 

Fritz Gilbert's (Un)Retirement advice:
  • "Learn to listen and follow your curiosity. Look for things that might interest you and take that step."
  • "The path to fulfillment and enjoyment is to just try new things. Do as many as you can. Some will hit and some will miss. But enjoy the ones you like and keep going!"
  • The 90-10 Rule: People focus 90% on the financial part before retirement. It's amazing--once you're in retirement, you spend about 10% thinking about the financial part and 90% thinking about what you are going to do now. It's the purpose side of retirement that people need to think about before they retire."​​​​​​​
Check out more super fun unretirement ideas - Click here for this week's newsletter!​​​​​​​
• More About Fritz Gilbert
• Fritz's Retirement Manifesto Ten Commandments of Retirement
• Sponsored by Capital Advantage
• Sponsored by How to Retire and Not Die​​​​​​​
• I Used to be Somebody World Tour: Croatia and New England Baseball and Brew
• Subscribe to the I Used to be Somebody Newsletter 
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.

 

Tags:    Unretirement   Retirement Manifesto   Blog   Podcast   Interview   Fritz Gilbert   Author   I Used To Be Somebody   Carl Landau  

Best of "Pickleball Chronicles with Traver"

Carl Landau | September 02, 2025

Traver West​​​​​​​It's BONUS day in the Landau Tiki Bar this week. We're featuring The Best of "Pickleball Chronicles with Traver". Even if you're not a pickleball enthusiast, you'll really enjoy this episode. Six fun-filled and heartfelt stories.
 
Uh, let's scratch that. It's total Pickleball Mania -- anecdotes, insights, quirks, crazy cliches, true confessions! All in less than 30 minutes!
 
Traver West joined me on the show about 2 years ago. He works at Pickleball Central, the world's largest pickleball company in the world. We have fun every month just talking about the sport we both love...PICKLEBALL.
 

 

Enjoy our 6 favorite segments of "Pickleball Chronicles with Traver"!
 
• Valentine’s day, sweet customer anecdotes
• Playing in adverse conditions
• How my DJ career has helped in pickleball
• Being a good pickleball partner
• Turning a bad run around
• The growth of Pickleball

​​​​​​​

Tags:    Bonus Episode   Pickleball   Pickleball Central   Podcast   Podcast Stories   Unretirement   Pickleball mania  

David Johnson Interview: The King of Pickleball Industry Begins His Second Act

Diana Landau | August 12, 2025

David Johnson​​​​​​​Carl is excited to interview David Johnson, an internationally recognized pioneer and leader in the pickleball industry. He co-founded Pickleball Central in 2006 with his wife Anna Copley at the dawn of the modern day pickleball renaissance. He built the company into the largest pickleball retailer and led the acquisition of Pickleball Tournaments and Pickleball Inc. while leading Pickleball Central to tens millions of dollars in sales annually before selling the company to Dundan Capital, owner and operator of the PPA Tour, Major League Pickleball, Pickleball Brackets and other related companies. And David has found new ways to give back to the industry in his (un)retirement.
 
David had an adventure-filled childhood, born in North Dakota and then living in Copenhagen, Denmark for 4 years. His father was a Lutheran pastor and his family traveled extensively while David was growing up. Right after graduating college in Seattle, David formed a software consulting business with partner and then launched Pinnacle Publishing in the early 1980's. (Seeing a serial-entrepreneur pattern yet?) 
 
David has launched at least 7 different companies, everything from software to publishing to online funeral planning. But he saw a BIG opportunity with Pickleball. He and his wife, Anna, first started with a website selling t-shirts and merchandise, then pickleball equipment and the business took off. Sales soared to $40 million annually at Pickleball Central and eventually David and Anna decided to sell the company.
 
Carl asks about the stress of the transition. "When we sold, Anna retired immediately. I stayed on for a year and then retired. I took a full 8 months where I didn't do anything pickleball-related. But I started feeling a little antsy."  So, David decided to do some consulting involving developing pickleball facilities, which led to him forming the International Association of Pickleball Facilities (IAPF). His team advises businesses and cities on building facilities. They've created a conference and trade show and also publish a magazine, "The Business of Pickleball" and more.  David says they help their clients understand building requirements, develop programming, avoid mistakes and take that next important step--build a sense of community within a pickleball facility. "So when people come to play, they have a great time!" he emphasizes. When David isn't working in his new pickleball (ad)ventures, he spends time with his family in Seattle and yes, plays some pickleball.
 
David Johnson's (un)retirement advice:
  • "I think (un)retirement can be more successful if you make sure you have some accountability that you apply to what you're doing. I found in the 8 months when I wasn't doing anything that I got bored. I didn't feel like I was accountable to do anything useful. Give yourself some structure, some accountability."
  • "Focus on the things you enjoy and just look for opportunities. It might be advising smaller businesses that are just getting started as a way to expose yourself to other opportunities out there. On LinkedIn you can get some really good intel on an industry you're interested in."
  • "I was sort of a behind-the-scenes guy. I am not fond of listening to my own voice. To get out of my comfort zone, I've really tried to work on in the last years or so, to be more public and forward-facing. I've moderated a number of panels in the industry and we're doing videos.  I've got to push myself. Practice is the way to do that and get comfortable."​​​​​​​
 
heck out more super fun unretirement ideas - Click here for this week's newsletter!​​​​​​​
• More about David Johnson​​​​​​​
• More about International Association of Pickleball Facilities (IAPF) 
• Sponsored by: Capital Advantage
• Sponsored by: How to Retire and Not Die
• I Used to be Somebody World Tour: Croatia
• Subscribe to the I Used to be Somebody Newsletter
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
 
Tags:    Blog   Podcast   David Johnson   King of Pickleball   Unretirement   Second Act   I Used To Be Somebody  

Jordan (Doc G) Grumet Interview: Former Doc Shares How to Live a Regret-Free Life

Diana Landau | December 10, 2024

​​​​​​​​​​​​​​​​​​​​​Want to hear wisdom and insight on finding purpose from a former internal medicine doc who is now a writer, speaker, and podcast host? This week Carl interviews Jordan (Doc G) Grumet has made many significant pivots in his life. After becoming a doctor of internal medicine and practicing for 15 years, Jordan had an "aha" moment where he realized that although his medical career had served him well, he wanted something new, something different, something more meaningful.

Jordan grew up in Evanston, Illinois. His doctor father died suddenly when Jordan was only 7 years old. "I came to this cosmic conclusion that the way to make up for this horrible thing that happened to all of us was for me to become a doctor." Despite learning disabilities, Jordan met obstacles head on and learned to persevere. (Qualities that have helped him throughout his life.) His mother became a CPA and successful in business and remarried. He says both his parents modeled responsible saving.

After 15 years of practicing medicine, he felt totally burnt out. "Medicine served me well financially and gave me a purpose and identity. It worked until it didn't," he tells us. In 2018 he stopped everything and became depressed. The years of building walls around himself to deal with the stress and tragic situations as a doctor took their toll. He realized he had co-opted his father's dream of being a doctor for his own.

Jordan looked at the parts of his life he wanted to keep doing, like hospice care. In addition, he had an "AHA" moment when he attended a conference for writers, bloggers and podcasters. "I immediately felt more connected to them than the doctors I had worked with for years." He read the book "The White Coat Investor" and discovered he could be financially independent enough to pursue other paths that excited him.

Now Jordan is the podcast host of the award-winning "Earn & Invest" podcast, he's a speaker and also the author of two books.  His first book, "Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life" is about Jordan's journey, intertwining medical insight and financial wisdom and resonates deeply with those seeing a balanced, meaningful life.  

His second book, "The Purpose Code" will be published in January 2025 by Harriman House Press. Jordan also continues to serve as an associate medical director at Unity Hospice. He lives with his family back in Evanston, Illinois where he grew up. Doc G says, "You don't have to change the whole world. You just have to change yourself. Grow and learn!" Wise advice for all of us.
 
Doc G's (un)retirement tips for self-reflection:
​​​​​​​ 
   • "It's much easier staying at a job rather than exploring your purpose. I think that's a mistake. We need to re-imagine what purpose is for us, take the time and space to learn what it really looks like."
 
   • "Don't be afraid of (finding a new) purpose. Purpose is abundant. It doesn't have to be difficult to find your "anchors" and build a life of purpose around them. Find a lot of stuff you like and just start doing it."
 
   • "Most of the things that light us up have nothing to do with money.......How do we build a better life without waiting for some financial benchmark?"Check out more super fun unretirement ideas - Click here for this week's newsletter!​​​​​​​
 
 
Diana Landau is the Content Wrangler for Pickleball Media After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog 
 
Tags:    Blog   Interview   Jordan (Dog G) Grumet   Hospice Doctor   Carl Landau   Podcast   I Used to be Somebody   How to Retire and Not Die   Regret Free Life  

Mary-Lou Nash Interview: Moves to South Africa and becomes a Winemaster!

Diana Landau | July 01, 2024

Mary-Lou NashWhat a fascinating story about Mary-Lou Nash who arrived in South Africa with just a backpack and eventually becomes a winemaster. Her Black Pearl winery is in the Paarl valley, near Cape Town. Her story is one of curiosity for the world, taking chances, a lot of hard work and dogged perseverance. In 1995 she had been a teacher traveling the world and decided on a whim to take her backpack and meet her dad in South Africa. She had no idea then that choosing to go to South Africa would set her life on a completely new course.

 
Mary-Lou was born in England and grew up in Canada and Maine. Both of her parents were doctors and she was one of 4 children. "Everywhere I've lived in my life was in the countryside." As a teen, Mary-Lou says she partied hard, played hard at sports and studied hard. (Even at an early age, her passions were her driving force.) She graduated from the University of New Hampshire with a B.A. in Anthropology, summa cum laude and then taught English in Japan, traveling the world in her spare time.

 
Her father had remarried, went to South Africa for a honeymoon and then purchased a farm, not realizing it had 40 acres of Chenin Blanc. Mary-Lou visited him there. "I knew nothing about grapes," she tells us. They had no laborers and decided to harvest the grapes themselves. They picked 3 tons on a Friday and with an aching back recruited more workers and finished the harvest. Mary-Lou was hooked. She told her dad she would stay on as the manager. In 1997, they planted grapes for red wines.
 
Always determined, she is a self-taught winemaker that faced real discrimination in the 1990's male-dominated wine industry. She worked hard and never gave up, always reaching out and befriending other winemakers to continually learn more. She received her Cape Wine Masters degree in 2011 from the University in Stellenbosch. In 2001 she created her first vintage herself. "I had bottled, created a label and had never given a thought to selling it!" Today, Mary-Lou's winery produces 7,300 barrels of red in addition to white wine.

 
Fun Fact: Mary-Lou met a wine distributor along the way that helped her get her label into Disney. Turns out Jack Sparrow's pirate ship (Pirates of the Caribbean) is also named "Black Pearl." Her Cabernet is the #1-selling South African red in Disney World.

 
Unfortunately, Mary-Lou was involved in a harrowing experience being robbed at knifepoint in her home at the winery and she decided to move to a home in Stellenbosch recently. "Everything happens for a reason. I was isolated at Black Pearl. Now I have moved into town, I have a whole new group of friends, I can walk everywhere, I take a yoga class on the beach and I've joined a sailing club. I love my life now!"

 
Mary-Lou's life advice:
  • "Don't always take the easy route. Don't be scared of taking chances."
  • "Put yourself first and do what makes you happy. We can't waste any time at our age!"
  • "Always accept invitations--get out there! You never know who you might meet." (Her dad told her this one but she firmly lives it.)
  • "It's all about the F-Word, as in FUN!"Check out more super fun unretirement ideas - Click here for this week's newsletter!

 

• More about Mary-Lou Nash and Black Pearl Wines
• Sponsored by: How to Retire and Not Die
• Sponsored by Capital Advantage
• (Un)Retirement Travel with the Pro Allan Wright, Zephyr Adventures
• I Used to be Somebody World Tours -- Tuscany, Portugal, Pickleball Adventure

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog
 
Tags:    Blog   Interview   Mary-Lou Nash   Winemaster   South Africa   unretirement   I Used To Be Somebody   Podcast  

Stephanie Stuckey Interview: Rebuilding Stuckey's a part of Americana

Diana Landau | June 11, 2024

Stephanie Stuckey InterviewCarl interviews the unstoppable Stephanie Stuckey, the CEO of Stuckey's. The brand is known by generations as a highway oasis serving up pecan log rolls and kitschy souvenirs. Many Boomers fondly remember family road trips throughout the U.S. when stopping at Stuckey's was a tradition. Reviving her family's company is just the latest in a long list of Stephanie's accomplishments. She's been a Public Defender, a Georgia State Representative, a Director of Sustainability and Resilience for the City of Atlanta and an Adjunct Professor at the University of Georgia School of Law. Stephanie's story has recently been featured in The New York Times, the TODAY Show and the Washington Post.
 
Stephanie was born in Easton, Georgia and was surrounded by family. "It was a fun childhood!" Her father was a U.S. Congressman, so the family split their time each year between Washington D.C. and Easton. Going back and forth between two very different homes, Stephanie says, "You grow up very resilient and you have to learn those social skills to survive."
 
After college and law school, Stephanie spent over 14 years as a Public Defender. She then served for 7 years as an elected Representative for the Georgia State Legislature. in 2012 she left politics and became the Executive Director of GreenLaw, an environmentally focused law resource center in Atlanta. (Another one of her passions.)
 
Stephanie's grandfather sold Stuckey's way back in 1964 for $16 million (the equivalent price in today's value would be $158 million). She purchased back her family's company in 2019 with no prior entrepreneurial experience. "I didn't even know how to read a balance sheet!" she tells us. Stephanie learned what she had to do--and that didn't include upgrading the actual physical stores, which were on the decline. Only a dozen out of 300+ stores were left. Instead, she realized people still wanted to be able to buy their pecan snacks and candies. Undaunted, she found two partners, (one a pecan farmer and one a marketing exec) and the brand now has an online store, a distribution center and just two years later, the company's sales have gone from $2 million to $14 million.
 
In addition to running the company and raising a family, Stephanie just wrote her memoir, UnStuck: Rebirth of an American Icon this year. In her spare time, Stephanie enjoys traveling by car to explore the backroads of America and pulling over at every boiled peanut stand. She says she follows her grandfather's and father's advice: Work hard, be fair and have fun!"
 
Stephanie's advice on starting a second (or third) act:
  • "You are not alone! I think a lot of times it's very lonely, I know it is, it can be isolating when you're trying to put something out there."
  • "Go out there and find your community so you can support each other. Just reach out!"
  • "Embrace your weaknesses as opportunities to learn and celebrate your strengths!"
(Un)Retirement
 
• More about Stephanie Stuckey
• More about Stuckey's
• Sponsored by Capital Advantage
• Sponsored by How to Retire and Note Die
• (Un)Retirement Travel with the Pro Allan Wright, Zephyr Adventures
• I Used to be Somebody World Tours -- Tuscany, Portugal, Pickleball Adventure
 

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the "I Used to be Somebody" blog.

 

Tags:    Blog   Interview   Stephanie Stuckey   Unretirement   Carl Landau   I Used To Be Somebody   Podcast   Americana  

My 6 Best (Un)Retirement Decisions

Carl Landau | February 10, 2024
Carl DiaryI'm currently starting my 4th year of what we call (Un)Retirement. And maybe I've learned a thing or two I can share to help you...
 
Actually do it and retire! I thought about it many times. Exactly when should I cut the cord and stop working the crazy hours and dealing with the pressure of running my own business for 40+ years? The best advice I give people about (Un)Retirement is do it sooner rather than later. I wish I had sold/quit 5 years earlier. The last couple of work years were a drag on my mind, body and spirit. And I didn't realize it until I stopped.
 
Hire a pro to create a financial plan. The reason I felt comfortable in stopping the job/career is that I had been working with a great financial planner for several years in anticipation of the change. That person is Ian Castille at Capital Advantage and I consider him a good friend at this point.
 
I talk to so many people that have/had successful careers and have created wealth that they manage themselves. Or at least they try. This is crazy. What do you truly know about the financial market? I'd rather pay someone that studies the market all day to make my decisions. I sleep so much better at night because of this.
 
Avoid the temptation to go back! You are an expert with experience and it's so tempting to go back. I was in the live event biz for the past 20 years. I know that business back and forth and have seen so many opportunities to return. But, every time I return to my senses (also with the wise counsel of my wife Diana who had to put up with my totally-consumed-working-self for many years). Now I focus on where I'm going!
 
Do something new. Use the skills you already have, except in a new way. After working for decades, we all have developed incredible insights into organization, management, writing or whatever. Just use that toolbox in some new and cool endeavor.
 
Hire someone to do the shit you don't like to do or aren't good at. When I first was launching our podcast and newsletter I was going to hire an assistant. But my friend Bekah said I should consider hiring a virtual assistant company. I did that 3+ years ago. I hired a company Monkey Creative. It was one of the best decisions I ever made. No employees for me to worry about and I only pay for what I need done. I get to do the writing and they handle the graphics, e-marketing and all the other stuff I don't want to do/not good at.
 
Just start and see what happens. I didn't have a plan beyond starting the I Used to be Somebody podcast and newsletter. Then I took a leap of faith. Perhaps it would lead to something else? It lead to me interviewing 80 incredible people that I would never have met in a million years. Many I now consider my friends. The podcast and some pickleball talk led to Diana and I co-authoring (with our instructor and friends Mo and Reine) the Amazon best-seller, Pickleball for dummies. Most recently, my new path has led to leading vacation tours around the world for our podcast audience. You never know...

 

Tags:    the carl diary   unretirement   pickleball   Best decisions   second act   pickleball book   I Used To Be Somebody   Podcast  

Carl Landau Interview: Celebrating Episode #50 -- Our Host Reveals it ALL!

Diana Landau | December 14, 2021

In this last episode of 2021, we flip the podcast-- and Diana, Carl’s wife/content wrangler/blogger interviews the host. As she interviews Carl, they do a bit deeper dive into his childhood, his parent's divorce, the family barrel business started by his grandfather, his late-blooming teens, and his college years.
 
After a few marketing jobs post-college, Carl moved out to San Francisco in his early 20’s, landing a sales position with Miller Freeman, a B-to-B publishing giant (at the time). While working with exciting magazine titles like “World Coal”, Carl realized he could launch a magazine of his own. It also happened to be the early 1980’s in the Bay area, as coding and computers took off. At 26, he launched his first magazine, “Computer Language.” He then launched a magazine a little ahead of its time, “AI Expert.” (Artificial Intelligence)
 
After selling those magazines and taking a couple of years off in his first (un)retirement, Carl identified the craft beer and wine homemaking trends and launched “Brew Your Own”, “Brew Pub” and “Winemaker” magazines. After selling those magazines in the early 2000s, Carl saw that the magazine industry conferences seemed to be only for the big titles, when 95% of the magazine market was smaller, niche titles. (Think Concrete Today, VegNews, Backyard Poultry)
 
Carl launched the Niche Magazine Conference in 2007 producing hundreds of niche magazine seminars and conferences nationwide. He sold that company in 2019. As our audience knows, Carl started a podcast in 2020 during the pandemic, making himself the guinea pig for a show about people who had big-time jobs and now wanted to do something new in their Second (or Third or Fourth) acts of life. He also offers some insights into what it was like to launch the podcast and some news about the new future of the I Used to be Somebody show. Listen in to find out!
 
Carlism Trivia:
What question does Carl NOT ask podcast guests?
  1. What was the worst job you ever had?
  2. Can you summarize your (un)retirement in four of five words?
  3. What is your pickleball experience?
  4. How much did you weigh as a baby?
  5. What was your childhood like?
Email your answer to podcast@pickleballmediahq.com for a chance to win a free Pickleball Media hat.
• More about Carl Landau and the Pickleball Media Team
• Sponsored by Capital Advantage
• Sponsored by LoveMyHeartStudy.com
 
Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
 
Tags:    blog   interview   unretirement   carl landau   anniversary   second act   podcast  

Dr. James Beckett Interview: Sports + Math = Amazing Success!

Diana Landau | January 26, 2021
Carl interviews the one and only Dr. Jim Beckett. Dr. Beckett has lived quite a life—and as he says, “I had a childhood hobby that grew into a successful business and now I'm turning back into a hobby!”
 
He is currently the CEO of Beckett Interests Inc. of Dallas, Texas. He is the founder of Beckett Publications Inc., the world's largest sports and entertainment collectibles publisher, and served as its CEO from 1984 until selling the company for a reported $20 million in January 2005.

Beckett Publications' titles included Beckett Baseball, Beckett Basketball, Beckett Football, Beckett Hockey, Beckett Racing, Beckett Fantasy Sports Powered by Rotoworld.com, Neopets (The Official Magazine), Beckett Pokemon, Beckett Dragonball Z, Beckett Anime & Manga, Beckett Yu-Gi-Oh Unofficial Collector and a number of other titles. Jim has also authored more than 50 sports-related books, including numerous annual price guides in several collectible fields.
 
As a child, Jim lived in 18 houses in 18 years. His father was in the military and then a corporate CEO and it kept the family moving. He said of those years, “Moving a lot with new schools means you've got to be a quick study.” Jim also discovered that his hobby of collecting baseball cards was a great “socializer.”
 
After earning his Ph.D. in statistics from Southern Methodist University in 1975, he was a tenured associate professor of statistics at Bowling Green State University until 1980. Surrounded by so many baseball entities in the region, he said it was an immersive experience. Combining his great love of sports and math, he decided to publish a free price survey to the collector market in 1975. In 1979, he published a full-length book.
 
Living in Dallas in 1984, Jim then published Baseball Monthly magazine. It was such a success he left his other jobs to fully devote his time to Beckett Publications, Inc. Carl noted that he also launched his first magazine in 1984, Computer Language. Their paths and exit strategies were entirely different—Carl sold his magazine three years later, while Jim grew his company over 20 years into an empire. “I’m not really a serial entrepreneur”, he said. “I’m an opportunistic entrepreneur, I had many great ideas, but that one idea seemed to have legs on it and it sure seemed that I should be the guy to carry it forward.”
 
The company eventually expanded way beyond baseball cards, selling 2 million magazines a month. “I think I have the record for the greatest direct mail return, I had a 1,000%! I would send out 1,000 pieces of mail and get 10,000 orders,” Jim told us. Then while actively leading the company, Jim suffered a heart attack. It forced him into concentrating on his schedule and his health. He went into a more executive role with the company, which he didn't enjoy. “I’m a hands-on guy!” Soon he started thinking of selling.
 
In addition to running a successful company, Jim had started a pro-bono consulting business to help leaders and future leaders solve problems. He started having 200 meetings a year with different entities, often bringing in peers to help too. Jim’s love of problem solving has led to more than 5,000 meetings over the years. “It has been so fulfilling,” he added.
 
Now in (un)retirement, Jim is going strong with a daily (yes, daily!) podcast for the sports collector world. Turns out that in the pandemic, card collecting has had a dramatic resurgence. 2020 was the biggest year ever. “I get to have an impact on my industry and influence the influencers. I'm having a blast!”
 
Dr. James Beckett’s (un)retirement advice:
 
“I think people need to find some connection to a passion. It’s not I have to do this, it’s I get to do this. How great is that?”
 
“I was always a person to bring order out of the chaos……as I've grown older, I've realized you don't want to eliminate all the chaos. A little bit of chaos is the joie de vivre.”
 
“Leave the world a better place. Make a positive impact!”
 
Check out the Dr. James Beckett: Sports Card Insights podcast.
 
This week we're sponsored by 032 Outsourcing: Call 214.403.3755 or visit: https://032outsourcing.com/

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the “I Used to Be Somebody” weekly blog.
 
Tags:    blog   interview   Dr James Beckett   baseball   baseball cards   sports   collector   podcast  

Mike Krukow Interview: Winning Strategies for Life!

Diana Landau | November 09, 2020
Jon_Miller_and_Mike_Krukow_at_2012_Giants_victory_parade.jpg: Bruce Washburnderivative work: Arbor to SJ, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia CommonsThe one-and-only Mike Krukow was a guest on the podcast this week. Carl is a HUGE San Francisco Giants fan and interviewing one of his personal heroes was a major thrill! Mike was not only a star pitcher for the Chicago Cubs, Philadelphia Phillies and then the SF Giants, but after his playing days were over, he eventually found his way to broadcasting, becoming one half of one of the most famous sports broadcasting duos in the country.

 

Growing up in San Gabriel, California, Mike always wanted to be a baseball player. As a kid he was surrounded by baseball, becoming a batboy and playing in baseball games every single day, up and down his neighborhood street. “Kids talked about becoming blue collar or white collar workers when they grew up—I knew I wanted to be a  ”no-collar” worker!” he laughed.

 

Carl asked Mike where he gets his positive energy. (You can even hear it through his broadcasts, one of the many reasons he’s so loved in SF.) Mike said his mother was a nurse who never had a bad day. “She had the ability to pump people up, to be open and always engaged in the conversation. Our house was always the house where all the kids in the neighborhood hung out. It’s about being either half-full or half-empty—it’s your choice how you want to look at things.”

 

Mike last played baseball in 1989. That year the SF Giants competed in the World Series with a motley crew of players that weren’t even predicted to make the playoffs. Carl noted that podcast guest Joan Ryan has a new book “Intangibles, Unlocking the Science and Soul of Team Chemistry” that was partly inspired by that team in 1989. “We loved each other. We all bought into the concept of giving all that we had for each other every day,” Mike agreed.

 

Mike had 3 surgeries on his shoulder and his pitching arm was shredded. So after that winning season, Manager Roger Craig offered Mike a position as a pitching coach. Traveling with the team, coaches often worked 12-hour days. Mike turned it down. He had 4 kids and his wife was pregnant with the fifth. At each point in his life when he pivoted to something new, Mike made family the priority. Instead of more baseball, he and a college friend opened a restaurant. “Perfect timing—the recession!” Mike joked.

 

He decided he had to learn about everything, from being a busboy, waiting tables, hosting, prep-cook, finance and more. Mike said it was an invigorating time—failure was on the doorstep every day. “I have an incredible amount of respect for the business owners who are willing to risk everything to run their business and create jobs for other people.”

 

Mike became a full time broadcaster in 1994. He’s known for his deep knowledge of the game and his tremendous humor, and is a 7-time Emmy Award winner. In 2014, Mike was diagnosed with IBM (inclusion body myositis) and although he does not travel with the team anymore, you can count on Mike and his partner Duane Kuiper broadcasting from the Oracle Park studios during the baseball season.

 

Mike’s advice will resonate with I Used to be Somebody listeners:

 

“Don’t EVER retire! What’s so wonderful about life is that there are so many new surprises; you just have to look for them. Go out and do something that is creative and fun. Go someplace where you can do it with other people. Don’t just be content with sitting on the couch. That’s where it all ends. If there’s anything I’ve learned in this life, it’s that there are so many new, wonderful things to explore.”

 

It’s pretty evident that nothing is going to slow down Mike Krukow. He is living his moment!
 

 

For more info about Mike Krukow and how to donate to the Northern Nevada Children's Cancer Foundation, visit this website.
For the full interview, listen to I Used to be Somebody, Episode #9 with Mike Krukow.
 

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the I Used to Be Somebody weekly blog.
Tags:    blog   podcast   interview   giants   mike krukow   baseball   unretirement  

Jim Roddy Interview: Take the Big Shot!

Diana Landau | October 26, 2020

Jim Roddy talked recently with Carl about how he overcame personal and career challenges and the importance of making good people great. Jim is author of the new book, The Walk-On Method to Career & Business Success and has been one of the most popular speakers in the technology industry.

 

It takes a unique skill set to have the courage to persevere and achieve your goals as a "walk on" without the benefit of first being recruited or having a scholarship. Jim knows first-hand about the challenge of being a "walk on". In college he displayed that same ingenuity, asking the coach for a chance and through grit and determination eventually earned a playing position on the Gannon University basketball team.

 

Jim saw how these attitudes helped him succeed in magazine publishing and as a national speaker and as a business coach. He learned that other “walk-ons” had used those practices as well and had applied them to their professional careers. His new book features 31 underdog athletes who parlayed their college experience into habits that led to career success. The author has always been inspired by the concept that ordinary people will accomplish extraordinary feats when their energy is properly channeled.

 

Insights from Jim on accelerating your success:

 

1.     Anyone can change his/her attitudes and practices. Resourcefulness is key.

 

2.     Working 24/7 is not the answer. Dedicate time for yourself. Find ways to increase your knowledge and skills but have fun too.

 

3.     Do something meaningful that has an impact for people-- that will in turn accelerate their success too.

 

Jim’s previous book, "Hire Like You Just Beat Cancer" features hiring lessons, interview best practices, and recruiting strategies for managers through the perspective of a cancer-surviving manager. Available in paperback format, the book includes detailed examples and time-tested hiring best practices you can implement immediately at your organization.

 

The Walk-On Method to Career and Business Success was published in Sept. 2020 and is available in paperback and e-book format on Amazon.Learn more about Jim Roddy here!

 

For the full interview, listen to I Used to be Somebody, Episode #7 with Jim Roddy.

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the I Used to Be Somebody weekly blog.

Tags:    blog   interview   podcast   jim roddy   book   walk on  

Michela O’Connor Abrams Interview: Emboldened and Resilient!

Diana Landau | October 19, 2020

In this week’s podcast, we talk with Michela O’Connor Abrams about facing life’s challenges head on and starting anew. Michela is the former CEO of Dwell Media, building the company from its early phase as a small magazine about esoteric design to an internationally recognized media brand. This was a huge achievement: The Internet has changed magazine publishing in dramatic ways and the brands that didn’t learn to develop new channels for their customer base sank quickly.

 

With Michela at the helm, Dwell became a 7-platform media brand. It’s known for showcasing gorgeous photography and innovative design and for bringing together architects, designers, and the trades in creating beautiful places to live.

 

Although there weren’t very many female CEOs 30+ years ago, Michela was a trailblazer in publishing. Prior to Dwell, Michela led companies from startup to exit and turnaround to high growth, at companies like IDG, Softbank, McGraw-Hill, Ziff Davis and Future Media.

 

Then four years ago, she faced the unimaginable. First, her mother unexpectedly was diagnosed with non-smoking lung cancer. Soon after that, one of her dearest friends died. Two weeks after that, her husband died, and then two weeks later her father died.

 

Flash forward to now. Michela says she is “emboldened and resilient.” She said it helped to imagine all four of her loved ones standing in front of her, telling her to go live her life with reckless abandon. “So that’s what I’m trying to do,” she says. I had to answer the question, “When, where and how do I recreate my future?”  

 

Looking forward, she has been eager to draw on her many years of leadership and coaching experience. Michela founded a new media company, MOCA+. Tapping into her vast experience and connections within the industry, she creates a team to help her clients depending on their need: Coaching, fine-tuning, pivoting, buying and selling. She’s loving it!

 

In her spare time, Michela serves on the board of Arcbazar and is an advisor to Turkel Design, Nebia, Aplat Inc., NextPlay, and NewStory. She is a sought-after speaker on leadership, design, and media and is always game to share her passion for good design and business innovation.

 

3 key takeaways on beginning anew from Michela:

 

  1. You choose what “balance” is and what work you take on. There’s so much to get involved in, you have to decide what you really want for you—first.

  2. Ask, “What’s my time worth?” Decide a price/value ratio that not only works for you but for the client as well.

  3. Take enough time off. Michela says she jumped back in after only 2 months but wished she’d taken more time in between business ventures.

 

For the full interview, listen to I Used to be Somebody, Episode #6 with Michela O’Connor Abrams. For listening details go to our website.

To learn more about Michela check out her website.

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the I Used to Be Somebody weekly blog.

Tags:    blog   interview   podcast   Michela OConnor Abrams   adversity   future   new beginning  

Joan Ryan Interview: The Courageous Path

Diana Landau | October 12, 2020

The best words to describe what Joan Ryan has done throughout her life is………..”Ground breaking.” She is an award-winning journalist and author of five books. Joan has been a pioneer in sports journalism, becoming one of the first female sports columnists in the country. She has covered every major sporting event from the Super Bowl and the World Series to the Olympics. 

 

Joan overcame the challenges of being a female in a male dominated world. She notes “I was competitive, so the more hassle I got, the more determined I got.” She started her career as a sports reporter for the Orlando Sentinel, then became an editor and eventually the first female sports columnist.

 

Carl talks with Joan about making the transition from decades in sports journalism to becoming a book author and writing for herself.  It’s no surprise that her first book, Little Girls in Pretty Boxes: The Making and Breaking of the Elite Gymnasts and Figure Skaters (1995, Doubleday), was a controversial, ground-breaking expose that Sports Illustrated named one of the Top 100 Sports Books of All Time. The book and Joan were featured on Oprah, The Today Show, The New Yorker, New York Times and People Magazine among others.

 

Three successful books later, Joan again tried something new. Realizing that there was no one really “telling the story” of the then (2008) struggling SF Giants team, she set out to create a media consulting position for herself as an “in-house” journalist—a new concept at the time. She had lunch with CEO Larry Baer… and the rest is history.

 

Joan’s long experience in clubhouses and locker rooms and then with the SF Giants team made her realize that successful teams, in any type of organization, cannot only be driven by analytics, but that culture makes the difference. It's not an either/or question. “Culture is the bedrock of team chemistry and high performance,” she says. So you know what happened next. Joan’s latest book, Intangibles: Unlocking the Science and Soul of Team Chemistry (Little Brown, 2020), is out now. 

 

Advice on career changes and life from Joan Ryan:

 

1. “Ask yourself, how can I apply this skill set that I worked so hard for to something new?”

 

2. “Anytime you pitch a new idea to someone, you better connect the dots on how it’s going to put money in their pocket.”

 

3. “It’s essential to find your new tribe, whether it’s a new organization, golf, etc. You have to get out there. Do not isolate. We need connection, we are social beings.”

 

For the full interview, listen to I Used to be Somebody, Episode #4 with Joan Ryan. For listening details go to our website.

To learn more about Joan's work check out her website

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the I Used to Be Somebody weekly blog.

Tags:    blog   interview   podcast   Joan Ryan   Giants   bestselling  

Richard Turner Interview: From Courtroom to Darkroom

Diana Landau | October 05, 2020

Carl interviewed Richard Turner, an active 82 year-old with over 20 years of adventurous (un)retirement in the Tiki Bar studio last week. Richard lives in Sacramento but has a national reputation. His life has taken many twists—from prominent positions in state government to managing a large law firm to taking a dramatic U-turn to professional photographer and poet.

 

In his early 30s, Richard was already a Deputy District Attorney when he was given the opportunity to work for Ronald Reagan, then California’s governor. Richard says that even if you don’t agree with Reagan’s policies, he was always a gentleman. He worked closely with Reagan and the team understood that the goal was the White House. Richard also stepped up to become Governor’s representative on the scene during the 1969 People’s Park riots.

 

He then left his plumb job on the Governor’s legal team to become a trial lawyer and start his own practice. Specializing in state governmental issues, Richard grew his firm to 15 lawyers and 40 employees. His life was about work, kids, and their schedules mortgages, graduations—we all know the drill. He felt all the long hours in his work life were taking a toll. “I started to feel that five decades rushed by, like overnight,” and he began to wonder about the world outside his own. As a trial lawyer, his life was characterized by conflict. He wanted more.

 

At 60, spur of the moment, Richard told his wife he was going back East and would be back in a month. He had no plan, no agenda. He stopped in Idaho, Montana and British Columbia, taking photos with a brand new camera. One morning, before he bucked hay on a cattle ranch, he was sitting on a log as the mist rose from the Bitterroot River. An inner voice whispered, “Richard, you swagger around a courtroom all day arguing with people. There are a lot of other things happening in the world. Wake up before the miracles pass you by.” Richard says his sleep in the woods that night was delightful.

 

So Richard went from courtroom to darkroom, winding up his client responsibilities at the law firm and embarking on a new career as professional nature photographer and poet—two things he hadn’t done before but took enormous pleasure in—even though his friends and family thought he was crazy. It took some work to wrap things up in his old life, but he says the decision was easy.

 

Fast forward to now: Richard has sold thousands of copies of his book, “I Can’t Always See My Path, but I Keep on Walking”, a collaboration of his photography and poetry. He has more books in the works and has sold 54,000 of his beautiful, handmade cards featuring his photos. (Do the math.)

 

Here are some key insights on (un)retirement from the interview:

 

  • Richard: “Do whatever it takes to enjoy your life.”

 

  • Carl: “Don’t wait for tomorrow to do the things on your bucket list. People always wait for retirement, whenever that is. Do it now.”

 

  • Richard: “We get caught up in the troubles of life—the world, politics, family, etc. Life is short. Make an effort to enjoy it and be fulfilled.”

 

Richard summed up his (un)retirement in just three words: “I feel good!” He went on to say that what has become important to him now is to do something for humanity. He’s certainly found that in sharing his writing and photography with the world.

 

For the full interview, listen to I Used to be Somebody, Episode #4 with Richard Turner. For listening details go to our website!

To learn more about Richard’s work check out his website to learn more about what he's up to now.

 

Diana Landau is the Content Wrangler for Pickleball Media. After 15 years in corporate marketing, in 2012 she pivoted to write and wrangle content for Niche Media's weekly blog. She now manages the I Used to Be Somebody weekly blog.

Tags:    blog   interview   podcast   Richard Turner   unretirement   poetry   photography  

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