Joe Pulizzi sold his company for $17.9 million in 2016. Back in 2007, the game-changing surge of the Internet mandated that companies would have to develop a new business model to survive and grow. Joe founded the Content Marketing Institute from his living room with one big idea: the powerful concept of Content Marketing. Soon everyone wanted to learn more about how to create a better media brand and provide valuable content. Joe and his wife Pam grew the company quickly and in 2011 launched Content Marketing World, a live event attracting thousands of attendees every year. Carl talks with Joe about how to grow and sell a successful company, and a strategy to figure out what comes next.
